I’m going to explain to you individual archetype personality. This podcast is about Innocent . Key words for Innocent archetype are “ Happy, Simple and trustworthy “. Examples of Innocents brand videos will be played so you can understand how it relates to Branding. *****Innocent Archetype video*****

https://youtu.be/1VM2eLhvsSM Coca-cala 1971 I’d like to buy the world of coke

https://youtu.be/XpaOjMXyJGk Dove Real Beauty Sketches | You’re more beautiful than you think (3mins)

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