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Keller's Brand Equity model is also known as the Customer-Based Brand Equity. In this show, we are covering a pyramid model, the model highlights four key levels that you can work through to create a successful brand. These four levels are:
By sharath chandraKeller's Brand Equity model is also known as the Customer-Based Brand Equity. In this show, we are covering a pyramid model, the model highlights four key levels that you can work through to create a successful brand. These four levels are: