Sharath Talks

#16 CBBE ( Customer Based Brand Equity) @Key Concepts- Sharath


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Keller's Brand Equity model is also known as the Customer-Based Brand Equity. In this show, we are covering a pyramid model, the model highlights four key levels that you can work through to create a successful brand. These four levels are:

  1. Brand identity.
  2. Brand meaning.
  3. Brand responses.
  4. Brand relationships.
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    Sharath TalksBy sharath chandra