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Keller's Brand Equity model is also known as the Customer-Based Brand Equity. In this show, we are covering a pyramid model, the model highlights four key levels that you can work through to create a successful brand. These four levels are:

This show covers what is Brand resonance, Brand Identification, Brand Establishment & Eliciting Response. 

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This concept mainly comes in service marketing. It revolves pricing & types of pricing. Tripod strategy has three approaches:

1) Cost-based pricing

2) Competition based pricing

3) Value-based pricing.

In this show, we would cover some of the below aspects

1) What is the Sentimental Analysis?

2) What does the sentimental analysis report consists of?

3) Why Sentimental Analysis is Important?

4) How to use Sentimental Analysis?

Brand Identity prism revolves around below aspects of brand identity

1. Physical

2. Personality

3. Culture

4. Relationship

5. Reflection

6. Self-Image

1. What is Brand equity?

2. Types of Brand Equity

3. How to develop brand equity?

4. How important is Brand value for any company?

4-phases in the wheel of retailing.

1) Entry Phase (Phase 1)

2) Expanding phase (Phase 2)

3) Stabilizing phase (Phase 3)

4) Vulnerable Phase. (Phase 4)

Any Addons or want to list on any specific topic you can ping me on ->+91 7386021021 

Types of retailers:

There are two types of retailers:

· Food Retailers

· Non-food retailers ( General merchandise retailers)

Food Retailers are further classified into

       2.Supermarkets

Non-Food retailers

9-different types

1) Departmental stores

2) Speciality stores

3) Discount stores

4) Variety stores 

5) Factory outlet

6) Hypermarkets 

7) Parasite store

8) Shop in Shop

9) Wholesale clubs

Digital marketing enthusiast, and currently a budding LinkedIn growth hacker. Recently graduated from IIM Bangalore (batch of 2018-20). Prior to her master's studies, She has obtained a Bachelor's degree in Mechatronics Engineering with distinguishable academic excellence. As a person with great enthusiasm in marketing, she had been a case co-author, under the guidance of Dr. Ramesh Kumar, Chair Professor of Marketing IIMB (2016-19), of a case titled "Healthy Snacking? Consumer Mindscape, Clutter of Brands, and an Ethnic Snack- Launching a new brand" (Sent for Publication). She is also an entrepreneur and startup geek. She had her first startup when she was 20 years old which was an e-commerce site that helps people residing in town & rural areas. But without sufficient business knowledge, the startup failed. However, failures didn’t stop me from experimenting and trying new things. The failure was one more reason for her to pursue her MBA. When she was 23 yrs old, she started her 2nd startup, NVK (Namma Veetu Kalayanam- http://nammaveetukalyanam.in/ ) which is an event organizing startup. It was a great success where we had T/O 25L + in 1st year itself.