Just like how a balloon with a hole cannot inflate, an e-commerce website with conversion issues cannot turn traffic into paying customers.

In this episode of Retail Initiative, we dive into a crucial aspect of e-commerce: fixing the leaky bucket. Josh takes us on a journey through this analogy, using a personal experience with his son's balloon mishap to illuminate the challenges e-commerce businesses face in retaining their website traffic and converting it into paying customers.

Learn more about Josh's company and how they help brick and mortar retailers grow online at madebycapital.com