Is your website NOT converting or just doesn’t feel like your brand? This Retail Initiative Podcast episode is for you.

This is Part 2 of the ‘Your Next Million’ series—a step-by-step guide for brick-and-mortar retailers ready to grow online with clarity and purpose. In Part 1, we covered the mindset shifts needed to stop treating your website like a side hustle. Now we’re getting tactical: how do you take what’s working in your store (your vibe, your trust, your service) and translate that into an online experience that converts?

Josh walks through what really makes your in-store experience powerful, and how to build those same touch points into your website—from first impression and navigation to product discovery, photography, and checkout. If you want your online presence to finally feel like your brand and actually drive results, this episode gives you the blueprint.

What you’ll learn:

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If you’re a brick-and-mortar retailer serious about growing online—this is where you start.

This Retail Initiative Podcast episode kicks off a powerful new series called “Your Next Million”—a practical, step-by-step roadmap for retailers ready to scale online without losing the heart of their in-store experience.

Let’s be real, most e-commerce advice wasn’t built for retailers who run physical stores. That’s why so many of you have tried to grow online and felt stuck. In this first part, Josh lays the foundation for everything that comes next. He walks through the three critical mindset shifts that need to happen before any online strategy actually works—starting with how you see yourself, how you prioritize online growth, and how people experience your brand across every channel.

This episode is about clarity, leadership, and building a business that’s aligned with where you want to go, not just what’s worked in the past. If your goal is to create a more cohesive brand and stop treating your website like a side hustle, don’t skip this.

Here’s what you’ll learn:

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If you're feeling the retail pressure in 2025, you're not alone.

In this episode, Josh breaks down what’s really going on in the retail industry—yes, store closures are up and foot traffic is down—but he’s not here to scare you. He’s here to help you take control.

Josh shares the balanced mindset retailers need to thrive during uncertain times, plus a 5-step framework you can use right now to identify problems, audit the basics, optimize your strategy, and grow your online sales even in a tough market.

This is a tactical, no-fluff episode packed with encouragement and next steps. If you're ready to stop spinning your wheels and start building real momentum, don’t miss this one.

Here’s what you’ll learn in this episode:

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What does it take to build a thriving retail brand while staying true to your vision? In this episode, Josh sits down with Brooke Leno, founder of Out of Town Clothing, to talk about the lessons she learned from starting her boutique fresh out of college to growing it into a multi-location and online success.

They cover:

If you're looking for real, behind-the-scenes retail wisdom, this is an episode you won’t want to miss.

What do the most successful retailers really have in common? After working with hundreds of brands, Josh has identified the five key traits that separate high-performing retailers from the rest.

In this episode, Josh breaks down:

Whether you're running a brick-and-mortar store, an online brand, or both, these five things will help you level up your business.

🔹 Learn more about how Josh helps retailers grow: madebycapital.com
🔹 Free resources, trainings, and downloads: madebycapital.com/podcast/
🔹 Schedule a free strategy call with Josh: madebycapital.com/schedule/
🔹 Follow Josh on Instagram: @RetailJosh

Retail has changed—so how do you stay ahead? In this episode of the Retail Initiative Podcast, Josh sits down with Tara Austin, the founder of Ruthie Grace, to unpack the shifts in consumer behavior, social media, and marketing strategies that impact boutique owners today.

Tara shares:

If you’re a retailer looking to scale, this episode is packed with actionable insights you don’t want to miss.

💻 Learn more about how Josh helps retailers grow online: madebycapital.com

🎧 Free resources, trainings, and downloads: madebycapital.com/podcast/

📅 Schedule a free strategy call with Josh: madebycapital.com/schedule/

📲 Follow Josh on Instagram: @RetailJosh

Listen to Tara’s previous podcast episode with Josh: https://courses.madebycapital.com/podcasts/retail-initiative-2/episodes/2148415476

🛍️ Shop Ruthie Grace: shopruthiegrace.com

📲 Follow Tara: @taragraceaustin

📲 Follow Ruthie Grace: @ShopRuthieGrace

How does someone go from making products by hand to selling over a million units? In this episode of the Retail Initiative Podcast, Josh sits down with Meredith Jurica, founder of Makeup Junkie Bags, to dive into her incredible journey of scaling a brand from its humble beginnings to nationwide success.

Meredith shares:

Whether you're crafting products by hand or managing a full-scale retail brand, Meredith's story is packed with insights and inspiration to help you take your business to the next level.

Connect with Josh:
💡 Learn more about how Josh helps retailers grow online: madebycapital.com
🎙️ Free resources, trainings, and downloads: madebycapital.com/podcast/
📅 Schedule a free strategy call with Josh: madebycapital.com/schedule/
📸 Follow Josh on Instagram: @RetailJosh

Connect with Meredith Jurica & Makeup Junkie Bags:
🛍️ Shop Makeup Junkie Bags: makeupjunkiebags.com
📸 Follow on Instagram: @makeupjunkiebags

What happens when a legacy retail business makes the bold move to evolve? In this episode of The Retail Initiative Podcast, Josh Orr sits down with Mamie Brown from Tucker Brown to talk about her journey in transforming a 40-year-old family business into a modern retail brand.

She shares:
✅ The big move from Lubbock to Fort Worth and how it reshaped their business
✅ How Western fashion trends (thanks to Yellowstone) created new opportunities
✅ The power of e-commerce and why they expanded beyond brick-and-mortar
✅ Balancing tradition with growth without losing brand identity
✅ The lessons learned from scaling a multi-generational retail business

Whether you're navigating change in your retail business or looking for inspiration on how to grow while staying true to your brand, this episode is packed with insights!

📲 Learn how Josh helps retailers grow online: madebycapital.com
📩 Free resources, trainings, and downloads: madebycapital.com/podcast
📅 Schedule a free strategy call with Josh: madebycapital.com/schedule
📷 Follow Josh on Instagram: @RetailJosh

🛍 Shop their collection: TuckerBrown1986.com
📷 Follow them on Instagram: @TuckerBrown1986

What happens when a side hustle turns into something much bigger? In this episode of the Retail Initiative Podcast, Josh sits down with the founders of Infinity Raine to talk about their unexpected journey from selling on Poshmark to launching a successful retail brand.

They share:

Whether you're just starting or looking to take your retail business to the next level, this episode is packed with insights to help you grow with confidence.

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Connect with Infinity Raine:

Is your business evolving in the way you envisioned? Pivoting in business isn’t just about making quick adjustments—it’s about understanding when and how to make strategic changes that align with your long-term goals. In this episode, I share my own experience with a major business pivot, walking away from a high-revenue service to fully focus on a mission that brought me greater impact and fulfillment.

We’ll break down the three layers of pivoting:

You’ll learn how to map out what you want to keep, what you need to let go of, and how to align your short-term actions with long-term growth.

Whether you’re a retailer or an entrepreneur looking to refine your path, this episode is packed with practical insights to help you make bold, intentional decisions for your business.

Comment "Podcast" for the link, and let me know your biggest takeaway!

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