Understanding paid traffic and its nuances is a pivotal step towards boosting your retail sales and establishing a strong online presence. With the right approach, your online retail business can thrive in the digital landscape.

In this episode of "The Retail Initiative," Josh delves into the world of paid traffic and its significance in online retail. He highlights the prerequisites for successful paid ads: unique imagery and a well-defined brand voice. Josh also addresses five common mistakes retailers make and offers a strategic breakdown of successful ads. Leave a review if you found this episode helpful!

Learn more about Josh's company and how they help brick and mortar retailers grow online at madebycapital.com

Follow @RetailJosh on Instagram: https://www.instagram.com/retailjosh/

You'll want to have a pen and notepad ready to go for this episode!

Our guest, Janine Mix, founder of The Complete Boutique, drops so many great tips on how to change your mindset around money to increase your success in your business and life. 

To find more about Janine below, and don't forget to leave a review to help other retailers, like you, find our podcast.

• The Complete Boutique Website - https://thecompleteboutique.com/

• Janine Mix Website - https://www.janinemix.com/

• Janine Mix Instagram - @JanineMix

• Podcast - Permission To Launch

Exclusive FREE Training for our podcast listeners - secretsofretail.com/podcast

Learn more about Josh's company and how they help brick and mortar retailers grow online at madebycapital.com

Follow @RetailJosh on Instagram: https://www.instagram.com/retailjosh/

If you're a retail business owner looking to better serve your customers, this episode was made for you!

Bekah Pollock, owner of Hale House Boutique, shares how she got started in the retail space and how her process has been able to create a customer-obsessed business.

Make sure you check out Hale House Boutique as well as Bekah's mentor, Nancy, owner of Vintage Charm.

Learn more about Josh's company and how they help brick and mortar retailers grow online at madebycapital.com

Follow @RetailJosh on Instagram: https://www.instagram.com/retailjosh/

Are there aspects where you feel discontented? Are you creating a business that runs your life rather than fuels it? Identifying areas of discontentment is the first step toward positive change.

In this episode of Retail Initiative Podcast, Josh explores a powerful concept: discontentment and how it can drive change in your business and life. He shares his thoughts on this topic and the importance of distinguishing between discontentment and gratitude.

Learn more about Josh's company and how they help brick and mortar retailers grow online at madebycapital.com

Follow @RetailJosh on Instagram: https://www.instagram.com/retailjosh/

Shifting your focus from products to stories is a game-changer for your retail business. When customers feel understood and see how your products fit into their lives, your brand becomes more relatable and compelling. Embrace the seasonal structure theory, and you'll build stronger connections with your audience.

In this episode of Retail Initiative Podcast, we're diving into the importance of shifting your focus from simply selling products to telling compelling stories that resonate with your customers. Have you ever received marketing emails that constantly promote "new arrivals" or seen websites plastered with "what's new" banners? This approach assumes that all customers are equally excited about new products, which isn't true. Only your most loyal customers genuinely care about what's new.

Learn more about Josh's company and how they help brick and mortar retailers grow online at madebycapital.com

Follow @RetailJosh on Instagram: https://www.instagram.com/retailjosh/

Often, in our quest for growth, we focus on the towering skyscraper we want to build. But just like skyscrapers need a deep, sturdy foundation to withstand external pressures, your business needs a strong foundation to thrive.

Welcome back to the Retail Initiative Podcast. We're thrilled to have you with us. Today, we're going to delve into the importance of building a strong foundation for your business. By establishing this sturdy foundation and protecting your business with a moat, you'll ensure it can withstand internal and external pressures, making it resilient and less vulnerable.

Learn more about Josh's company and how they help brick and mortar retailers grow online at madebycapital.com

Follow @RetailJosh on Instagram: https://www.instagram.com/retailjosh/

As most of us know, social media is a beast that changes so often it can be hard to keep up with. In today's episode Josh meets with Crystal Vilkaitis, of Crystal Media, to uncover what you should be focusing on in 2023 when it comes to your social media tactics.

Follow Crystal Vilkaitis on Instagram - https://www.instagram.com/crystalvilkaitis/

Learn more about the Evolve event - https://www.crystalmediaco.com/evolve/

Follow Crystal Media on Instagram - https://www.instagram.com/crystalmediaco/

Learn more about Josh's company and how they help brick and mortar retailers grow online at madebycapital.com

Follow @RetailJosh on Instagram: https://www.instagram.com/retailjosh/

Finding clarity in your business strategy involves setting a compelling vision, giving yourself permission to focus, making resolute decisions, and executing with precision. Remember, success is not about doing it all; it's about doing what works best for your brand.

In today's episode, Josh dives deep into the essential components of crafting a successful business strategy. He emphasizes the importance of focus, giving yourself permission, making decisions, and acting with precision.

Learn more about Josh's company and how they help brick and mortar retailers grow online at madebycapital.com

Instead of simply promoting a product as new, retailers should demonstrate how it fits into various scenarios, telling a story that resonates with the customer.

In this episode, Josh Orr shares a game-changing concept that can revolutionize your marketing strategy. He begins by highlighting the common mistake of focusing solely on new arrivals in marketing emails and how this approach may not resonate with all customers. Instead, he emphasizes the importance of storytelling to connect with your audience effectively.

Learn more about Josh's company and how they help brick and mortar retailers grow online at madebycapital.com

The key to effective marketing, he explains, lies in storytelling. Josh shares a personal anecdote about a favorite restaurant he and his wife frequent during pleasant weather, highlighting how the experience, ambiance, and emotions associated with it draw them in. Applying this concept to retail, he underscores that products are not the story itself but rather elements that fill in the narrative.

In this episode of Retail Initiative, the focus is drawn to a very common mistake made by many retailers: placing emphasis solely on what's new, which often fails to resonate with potential customers. 

Learn more about Josh's company and how they help brick and mortar retailers grow online at madebycapital.com

Follow @RetailJosh on Instagram: https://www.instagram.com/retailjosh/