Instead of simply promoting a product as new, retailers should demonstrate how it fits into various scenarios, telling a story that resonates with the customer.

In this episode, Josh Orr shares a game-changing concept that can revolutionize your marketing strategy. He begins by highlighting the common mistake of focusing solely on new arrivals in marketing emails and how this approach may not resonate with all customers. Instead, he emphasizes the importance of storytelling to connect with your audience effectively.

Learn more about Josh's company and how they help brick and mortar retailers grow online at madebycapital.com