The key to effective marketing, he explains, lies in storytelling. Josh shares a personal anecdote about a favorite restaurant he and his wife frequent during pleasant weather, highlighting how the experience, ambiance, and emotions associated with it draw them in. Applying this concept to retail, he underscores that products are not the story itself but rather elements that fill in the narrative.

In this episode of Retail Initiative, the focus is drawn to a very common mistake made by many retailers: placing emphasis solely on what's new, which often fails to resonate with potential customers. 

Learn more about Josh's company and how they help brick and mortar retailers grow online at madebycapital.com

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