Shifting your focus from products to stories is a game-changer for your retail business. When customers feel understood and see how your products fit into their lives, your brand becomes more relatable and compelling. Embrace the seasonal structure theory, and you'll build stronger connections with your audience.

In this episode of Retail Initiative Podcast, we're diving into the importance of shifting your focus from simply selling products to telling compelling stories that resonate with your customers. Have you ever received marketing emails that constantly promote "new arrivals" or seen websites plastered with "what's new" banners? This approach assumes that all customers are equally excited about new products, which isn't true. Only your most loyal customers genuinely care about what's new.

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