The Business of Wellness

#16 Google and Yelp Reviews: Myths and Best Practices | Steven Toole


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What if I told you the most powerful marketing in your business isn't what you say about yourself, but what your customers say about you? I sit down with Steven Toole from Toole and Associates, who opened my eyes to why online reviews carry more weight than your entire marketing budget combined, and how most business owners are unknowingly breaking federal law when trying to get them.


Connect with Steven Toole

Website:https://bit.ly/4n6d05o 

Instagram: https://bit.ly/46m1Geo 

X.com: https://bit.ly/46kVcfL 

LinkedIn: https://bit.ly/3K0p5L4 

LinkedIn: https://bit.ly/3VUwJsU 


Timestamps

00:00 Intro of Show

01:19 How Online Reviews Marketing Works

06:27 Yelp Reviews vs. Google Reviews

08:10 Life Cycle Review Service

11:42 Taking Down Negative Reviews

13:28 Steven Toole’s Entrepreneurial Journey

17:35 Impact of Reviews on Customer Conversion

21:53 Connect with Steven 


Watch the “Business of Wellness Podcast” every Thursday at 8AM EST on YouTube: https://bit.ly/3ZGK2yv


Connect with David Guttman

Website: https://bit.ly/4jclYvK

Instagram: https://bit.ly/4iARMe9

TikTok: https://bit.ly/3P19NVm

Facebook: https://bit.ly/49CQjQx

X: https://bit.ly/4gH28aR

LinkedIn: https://bit.ly/3Bx7Tc2

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The Business of WellnessBy David Guttman