The Retail Perch

16. How are Your Shoppers Coping with the Holidays?


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This week The Retail Perch tries something new and asks shoppers to discuss how their holiday shopping has changed, how they feel about it, and whether or not they plan on returning to normal when the time of Covid has passed. In these interviews conducted by The Retail Perch's producer, Stephanie Doherty, some valuable and sometimes surprising insights are uncovered. All the data in the world can't replace honest, customer feedback as a means of understanding customer behavior.

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The Retail PerchBy Shekar Raman Gary Hawkins

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