This year has brought many societal issues to light, and many brands have responded by showing their support on social media and other marketing channels. But how do brands show that their support isn’t simply virtue signaling or performative, but the real deal?

Tribe Alive is an ethical fashion brand that rapidly grew - from supporting 4 female makers in Honduras to sustainably employing 350 artists and partners in 5 different countries. With 85% of the world’s garment workers being women, typically in unsafe conditions and poverty, Tribe Alive is dedicated to sustainability and social consciousness throughout their entire supply chain. Their employees work in safe and meaningful work environments, are given opportunities to grow, and are treated with dignity and respect.

Founder and CEO Carly Burson is driven by activism, social enterprise and impact consumerism as a medium to empower women. Today she shares how her company achieves this, plus her top 3 tips on authentically showing up for social justice issues as a brand leader or business owner.

Takeaways from this episode:
- Back up your words with action. Go beyond tweets and quotes and commit to an agenda with true, tangible action.
- Commit to an anti-racism policy. Racial equity training is a must, and there should be no tolerance for those who won’t adhere to it.
- Think about how implementation looks, starting with an open and honest dialogue with your team where everyone has a voice and shapes the policies.
- Take steps to share resources among your team and communicate your plan to implement anti-racist policies.
- Show up for organizations in the U.S. that work to empower and amplify black/minority/disadvantaged communities.
- Encourage better hiring practices to bring a diverse range of ideas to the table.
- Foster a culture where everyone feels safe to speak up (and where it’s okay to disagree with leaders).
- Bring the human element into capitalism, providing your team a living wage, donating a portion of profits to social justice causes, and even giving employees election day off.

Topics covered in this Podcast:
- Social Justice Issues
- Authentic Leadership
- America's criminal justice system
- Anti-racist workplace policies
- How to foster healthy company culture
- Racial inequality
- Capitalism
- Systematic racism

Resources mentioned in this Podcast:
‘1619,’ a Podcast From The New York Times
https://www.nytimes.com/2020/01/23/podcasts/1619-podcast.html
White Fragility book:
https://www.amazon.com/White-Fragility-People-About-Racism/dp/0807047414
The New Jim Crow book:
https://www.amazon.com/New-Jim-Crow-Incarceration-Colorblindness/dp/1620971933/ref=sr_1_2?crid=3MKC1B2BPC94P&dchild=1&keywords=the+new+jim+crow&qid=1600377515&s=books&sprefix=the+new+ji%2Cstripbooks%2C167&sr=1-2

Follow Carly and Tribe Alive on social media:
https://tribealive.com/
https://www.instagram.com/tribealive
https://www.facebook.com/wearetribealive/
https://www.instagram.com/carlyrburson/

Learn more about The Good Office Podcast:
www.thegoodofficepodcast.com