Bright, shiny object syndrome is at an all time high right now, and many of us are experiencing it on a weekly, if not daily basis. Bright, shiny objects are anything enticing that distracts you from the priorities that matter most in your business. Bright, shiny objects are captivating and can even be inspiring, but the end result is often no results and in some cases, customer confusion. In this episode, Crista Grasso explains how the solution to the bright, shiny object syndrome is to create an innovation hour. Tune in to discover more about innovation hour, how to utilize it, and why it's a must-have strategy to bring your business to the next level.