Jeff Brown is the former co-host of an award-winning and nationally syndicated morning show, an award-winning production director and copywriter, and the creator and host of the successful Read to Lead Podcast where he has interviewed a number of New York Times bestselling authors including Dan Miller, Daniel Pink, Chris Brogan, Gary Vaynerchuk, Simon Sinek just to name a few. He has 26 years of experience in the radio world and a career that includes co-hosting an award-winning and nationally syndicated morning show.

Jeff has developed a large following by choosing great guests, asking great questions, and producing a high-quality podcast. He shares with us his passion for reading and some great ideas for starting or improving your own podcast. Even if you’re not a podcaster, you’ll be inspired by his journey and will learn how to improve your leadership through the power of reading.

Podcaster Academy  is another design by Jeff to help you gain confidence in your interview skills behind the mic, understand more fully how to intimately connect with your audience, and how to present yourself in a more conversational manner that flows. Jeff also offers strategies on how to monetize podcast content as well as successful methods for formatting a podcast. If you are thinking about launching a podcast or currently podcasting you will want to take his course.

In this episode we talk about:

* How did Jeff Brown start with the Read to Lead podcast?

* What is his podcast all about?

* The power of reading

* The key to good listenable conversation

* The difference between radio and podcasting

* How you make your guests feel at the end of the day

* Jeff’s radio history and background

* Going back and talking about his first podcast

* What are the obstacles he faced when creating his first podcast

* How he settled into podcasting and decided to leave his radio job

* How has podcasting changed since he started

* How he started investigating side hustle opportunities to work on his business

* How he finds an opportunity in teaching himself to create simple mobile apps

* Doing mobile apps and websites for small and medium businesses exclusively

* Working with coaching clients

* How he enjoyed seeing his clients launching a podcast and succeed

* Why podcasting is so hot all of a sudden?

* The importance of curation to get the listeners interest and to be able to make it worth their time listening to a podcast

* Having unique content creation to avoid copying or imitating from other shows

* Some of the mistakes podcasters are making

* Understanding the importance of excellence with consistency

* The distinction between perfection and excellence

* Anything worth doing is worth doing well

* Putting up the absolute best version of what we do and what we can give

When someone is considering a podcast as a medium, how do I know if it’s for me? How complicated is it to do a podcast?

I am very methodical, often times a very intentional person. So when I came up with the idea and I really liked the idea, I began methodically planning it out. And in April, I researched other podcasts to see if there’s anything like what I was thinking about doing was around. In May, I purchased the equipment. In June I started setting up the interviews. In July I launched and it. The only kind of reservation or worry I really had to be honest was working a full time job as I was at that time. I was thinking, “How was I going to able to schedule the interviews I wanted to do at that time when people would actually do them?”