The MarketWELL Podcast with Mikayla Victoria

16. How to Successfully Pivot Your Brand, Business, or Career


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Feeling stuck in your career? Wishing you could transform your day to day work into more of what you love? Everyone goes through periods of transformation in their career where the lessons they've learned along the way help shape their future business. Although learning is part of the process, figuring out how to apply those lessons and staying focused can oftentimes feel overwhelming.

My guest today, Shana Dewitt, is a business coach and marketing strategist who helps female entrepreneurs define their business goals and bring them to life.

Using her branding expertise and experience, Shana has helped several up-and-coming entrepreneurs create stand out messaging, concept simple marketing strategies, and develop a magnetic mindset to cultivate success.

Her calming presence is infectious and it's clear through our chat why she makes such a great business coach. If you're looking for business advice or in need of a guiding hand when developing your marketing strategy I highly recommend getting in touch with Shana.

HIGHLIGHTS OF OUR CONVERSATION

2:00 - Shana shares her entrepreneur story

3:10 - How do you determine "your thing"?

4:30 - Overcoming fears when pivoting your business

6:12 - Tips for adjusting your mindset

11:10 - How to gracefully shift your messaging

13:40 - What do other people think of your business shift?

15:32 - Silencing your inner mean girl and cultivating confidence

19:15 - The moments that make it all worth it

20:45 - Advice to your former self

23:10 - Shana's morning routine

CONNECT WITH SHANA

Check out her website - https://shanadewitt.com/

Connect on Instagram - https://www.instagram.com/shana_dewitt/

Connect on Facebook - https://www.facebook.com/ShanaDewittCo/

Listen to the Be Heard Podcast - https://podcasts.apple.com/us/podcast/be-heard-podcast/id1371210562?app=podcast&mt=2

ABOUT ME

Hi! I'm Mikayla, Social Media Strategist and Certified Life Coach. I help creatives and service-based online entrepreneurs grow their audience and online presence through compelling content and connection-based marketing.

After 7 years in social media marketing and 4+ years in online business, I've learned a thing or two about what it means to show up strategically, consistently, and effectively (aka in a way that attracts people to you and your business who are ready to hand over the cash)!

My holistic approach to social media gives you both the practical strategies and the mindset work needed to confidently and consistently show up on social media in a whole new way. Let me show you how!

Find me at my website - https://mikaylavictoria.com/

Connect on Instagram - https://www.instagram.com/themikaylavictoria

Grab your 7 Steps to Social Media Success Checklist - https://www.mikaylavictoria.com/checklist

CREDITS

Interview - Shana Dewitt

Podcast edited and mixed by Emmett Teter, connect with him at www.drtyglitter.com or by email: [email protected]

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The MarketWELL Podcast with Mikayla VictoriaBy Mikayla CR

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