It is reckoned that in today's business environment 70% of customers are making decisions about which products and services to buy and who they want to buy them from before they make any contact with the preferred supplier. That means when your phone rings it could well be someone ready to buy. It is really important therefore that those incoming calls are handled really well as first impressions will make a difference. In this episode I'll be sharing some tips and ideas as to how to ensure that you make the most of all incoming calls. 

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