What we wear and how we dress is important. We live in a fast fashion world, where it's considered normal for the lifecycle of the clothes we buy to deteriorate from the moment they leave the shop. What about if that's when the journey began? Maybe it's time we remembered that clothes are important, how we look after them defines how we take care of ourselves. Lucinda (aka Lulu) O'Connor founded Clothes Doctor, a company created to look after our clothes: repairing or washing, most importantly, it's about caring.

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