When you use social media for business do you get confused as to why it’s not working as a marketing channel for you? You maybe understand you need to be social and create relationships as well as maintain relationships but maybe it’s still not working? The key is to really knowing the 4 C’s of Social Media in order to make sure you’re properly doing the right thing…In this episode I talk about why your social media efforts may not be working for you AND give you some tips, tricks and hacks to get you started.