Simply Digital Marketing

You already know your stuff. You've got the results, the reputation, the people who rave about you, and yet being featured in somewhere like Forbes or Grazia can feel like a members-only club you were never handed the invite to. This week I'm joined by PR expert Jenna Farmer, and she takes that whole idea apart. Jenna spent years as a journalist writing for the likes of Grazia and The Telegraph, and she now helps business owners land in Forbes, Psychologies, Women's Health, Stylist and Entrepreneur, without an agent, without a huge following, and without waiting to be picked. What I loved about this conversation is that Jenna doesn't stop at getting the feature. She gets right into how you turn press into clients, because a logo on your website is lovely, but it only counts when it's actually working for you.

Jenna shares:

How to describe what you do so a journalist actually gets it, stripping the jargon and leading with the word that opens every door: expert

The difference between reactive and cold pitching, and why answering what a journalist is already asking for is often the fastest way in (she landed in Forbes twice in one month from a single LinkedIn comment)

How to write a headline the media wants, by spotting the formula each publication already follows

The four things every strong pitch needs: who you are, your idea, why now, and why this publication

How to leverage one feature into sales, speaking gigs, bigger podcasts and even a TEDx, instead of letting it disappear the day it goes live

Why the data matters more than the vanity, and how to know which press is genuinely bringing you clients before you spend a penny advertising

If you've been telling yourself the media isn't for you, that you're not big enough, established enough or connected enough, this episode is the permission slip and the plan.

Have a listen, then go and send the email.

Connect with Jenna Farmer:
Instagram: @‌jennafarmerpr
Podcast: PR in Your Pocket
Free resource: 5 Business Publications Looking for Guest Contributors
Free pitch tool: score your pitch out of 100 before you hit send

In this episode, Amy is joined by global business mentor and multi-seven-figure entrepreneur Faye Mac, to talk about the gap between the story everyone wants to hear and the unglamorous engine that actually built it.

Faye's rise is the stuff of legend: broke at 23 with bailiffs at the door, she covered her mum's cleaning shift one week, had about £20 left to her name, bought a second-hand Henry Hoover off Facebook Marketplace and set up a page. Within two years she'd turned that into a million pounds, went on to become one of the first female biohazard specialists in the country, scaled a team of over 150, and now mentors thousands of business owners worldwide. But the part that actually made her success repeatable rather than lucky is the bit most people skip, the follow-up, the data, and knowing exactly where the money is leaking out of the business.

Faye shares:

How she built a million-pound business from £20 and a second-hand hoover, and the one thing that made it repeatable rather than a fluke

Why hunger beats capital every single time, and the £80 startup she helped that's now projected to make £860,000

The data most business owners never look at, and why you can't fix or celebrate what you refuse to track

The follow-up rule that plugs the biggest money leak in almost every business (here's a clue, it's seven times, not once)

How she led with personal branding in an industry that had never seen it, and why putting her face to the work changed everything

The early signs of burnout she missed the first time, and how she teaches her clients to catch them now

If you're brilliant at what you do but your income doesn't reflect the effort, and you've honestly never sat down and looked at your numbers, this is the episode for you.

Connect with Faye Mac:
Facebook:  Faye Mac McCann
Instagram: @‌fayemacmentor
LinkedIn: linkedin.com/in/faye-mac-87a00a361
Website:  Faye Mac | Business Coaching

Free resource:

Money Leak | FayeMac

In this episode, Amy is joined by Savanna Madden, confidence and speaking coach for female founders, founder of the award-winning Madden Theatre Arts, and host of the Reclaim Your Voice podcast, for a conversation about the thing that's slowing down so many brilliant women: the confidence to be seen and heard at the next level.

Savanna spent years as a professional performer; acting, presenting, singing. Then, ten years ago, she lost her voice. Completely.

Vocal nodules meant her vocal folds physically couldn't work, and she spent months unable to speak at all. But the real twist came in the therapy room, when a medical professional told her the damage wasn't just physical. It was a trauma response, the result of a marriage where she'd been silenced, dismissed, and made to feel her voice didn't matter.

What she rebuilt from that rock bottom experience was a performing arts business with a team of 10, a coaching practice, and a mission to make sure no woman with expertise to share ever feels she can't.

Together, they get into why confidence isn't something you find; it's something you build, and what to do when nerves are slowing you down on the stages, podcasts and collaborations you know your business needs next.

Savanna shares:

What losing her voice taught her about who had been taking it from her all along

The question to ask when fear shows up: is this the negative voice, or is it actually true? (You need four pieces of evidence before you get to call it real)

The breathing technique she uses before every stage: in for 4, hold for 2, out for 6

The 30-second peripheral vision trick that takes you out of fight-or-flight, and nobody in the room will know you're doing it

Why "picture the audience naked" is nonsense, and what actually works instead

Why nerves never fully go away, even for the pros, and why that's proof you care, not proof you're not ready

If you're already showing up but you know podcasts, stages and scarier rooms are the next step, and something keeps slowing you down, this episode hands you the exact tools to do it anyway.

Connect with Savanna:

Instagram: @‌iamsavannamadden

Free resource:

Grab Savanna's free audio and video series, she walks you through the breathing and peripheral vision exercises in real time, plus more tools for managing your nerves before, during and after you speak: 

Reclaim Your Voice

In this episode, Amy is joined by entrepreneur, business mentor and strategist Helen Tudor, creator of the Expert Identity Blueprint, to talk about the thing most business owners avoid until it forces their hand: outgrowing the very business that made them successful.

Helen has generated over £3 million in sales through programmes, masterminds and live experiences. But her story starts somewhere very different…

At 30 years old, she was £90k in debt, crying outside the co-op with £20 in her hand, wondering how she was going to feed her two kids.

What she built from that moment – and what she chose to burn to the ground a decade later – is a masterclass in reinvention.

Together, they get into why plateau is usually boredom in disguise, why successful business owners already know what they want to do (and how they probably knew two years ago), and why the real work is all about identity, not strategy.

Helen shares:

The £20 moment that started everything, and the LinkedIn profile that changed her life

Why nothing happens when you hit seven figures (no marching band, no confetti – you’re still just a normal person loading the dishwasher)

Why all strategies work, except when they don't, and the real reason 20% of people never get results

Ideal client attraction as a spiritual practice (bear with her, it's three minutes a day)

Whirlpools vs rocket ships: how to tell if your network is keeping you comfortable or moving you forward

The energetics of selling: why you'll block your own sales when you don't actually want the work

If you look successful on paper but something's stopped feeling right - and you've known it for a while – this conversation is the permission slip you've been waiting for.

Connect with Helen:
Facebook: facebook.com/helenctudor or facebook.com/helentudoronline
Instagram: @‌helentudoronline
LinkedIn: Helen Tudor

 Free resource: Free Book - Ideal Client Attraction - A Spiritual Practice

In this episode, Amy is joined by award-winning marketing and visibility strategist Kim Antrobus, founder of Next Level Woman, to talk about the thing that's keeping ambitious women invisible, even when they're showing up, posting consistently and doing everything they've been told to do.

Kim helps scaling entrepreneurs turn visibility into real demand online, on stages and in the rooms that matter.

Through bold positioning, identity-led strategy and magnetic presence, she works with women who are ready to stop being overlooked and start being chosen.

Together, they get into why authenticity is no longer a differentiator, it's the entry fee, and what it actually takes to stand out in a market that's noisier, more AI-generated and drowning in a sea of sameness.

Kim shares:

Why being good at what you do means nothing if the right people can't find or remember you

How the rise of AI has made human perspective, personality and lived experience more valuable, not less

The difference between visibility and authority, and why posting more is not the answer

Why recognition and resonance are not the same thing, and which one actually drives people to buy

How to find your real competitive edge when everyone is showing up and saying the same things

Why speaking from the scar, not the wound, is what builds the trust that converts

If you've been showing up consistently and still feel like you're shouting into the void, this conversation will shift how you think about what visibility is actually for, and what it needs to do for your business.

Connect with Kim:
Instagram: @‌kim_nextlevelwoman
Facebook: Next Level Woman
LinkedIn: Next Level Woman
Website: nextlevelwoman.co.uk

Free resource:
Brand Personality Quiz: nextlevelwoman.co.uk/quiz

In this episode, Amy is joined by leading women's fitness and health expert, certified menopause coach and founder of Zestfit, Kathryn Williams, to talk about the one thing high-achieving women keep pushing to the bottom of the list, their health.

Kat has spent over 30 years working with women who are brilliant at running their businesses, their households and everyone else's lives, but have stopped showing up for themselves. She specialises in helping women over 40 become the strongest, healthiest version of themselves without the overwhelm, the extreme regimes or the hours in the gym they don't have.

Together, they get into what actually works for the woman who is time-poor, decision-fatigued and knows it matters but can't seem to make it stick.

Kathryn shares:

Why 10 minutes of strength training three times a week is not a compromise, it's the strategy

The real reason you keep starting and stopping (and why it's not willpower)

What your 3pm slump is actually telling you

Why fasting might be working against you if you're running a business at pace

The truth about bone density, falling and why strength training now matters more than you think

How to take decision fatigue out of your health entirely

If you've been meaning to sort your health out for months and keep finding reasons why now isn't the right time, this conversation will change how you think about what's actually possible, and how little it takes to start.

Connect with Kathryn:
Instagram: @‌coachkathrynwilliams
Facebook: Fit Female Framework
LinkedIn: Kathryn Williams

Free resources:

7 Days Access to Zestfit Virtual: zestfitvirtual.uscreen.io

5 Low Effort Habits for Weight Loss: Free Guide

In this episode, Amy is joined by TEDx trainer, brand positioning strategist and founder of Soul Speaks, Laura Beddoe, to talk about one of the fastest ways service providers move from being overlooked to becoming recognised as authorities in their industry.

Laura works with ambitious entrepreneurs who are ready to stop relying on slow visibility alone and start positioning themselves as the go-to voice in their space through signature talks, stronger messaging and strategic stage presence.

Together, they break down what actually happens when you step into the right rooms, speak to the right audiences and back your expertise properly.

Laura shares:

Why speaking on the right stages can dramatically speed up trust and authority

The difference between visibility that feels busy and visibility that creates clients

Why many speakers don’t get results from events – and what they’re missing

How storytelling keeps audiences engaged and positions you as the expert people remember

Why knowing exactly who is in the room changes the outcome of your talk

The role client results and retention play in building real reputation and referrals

If your business currently relies on showing up online every day to stay visible, this conversation will change how you think about authority, positioning and getting known in your industry.

Connect with Laura:

Instagram: Laura Beddoe- Collins: Speaking Mentor & Event Host (@laura_beddoe_coach.mentor) • Instagram profile

Facebook: Laura Beddoe

Free resource:

Freebie: speakers guide to getting booked and paid

In this episode, Amy is joined by lifestyle transformation expert and investor Claudine Robertson-Smith to talk about the moment many entrepreneurs reach: when success on paper doesn’t actually feel like freedom.

Claudine shares her journey from a demanding corporate career into building a property business and lifestyle that allowed her to step away from the traditional path and design life on her own terms.

Together they explore what really happens when someone realises the version of success they’ve built isn’t giving them the life they wanted, and the mindset shifts required to build something different.

Claudine shares:

Why high achievers often recreate employment inside their businesses

The moment she realised her corporate career wasn’t aligned with the life she wanted

How building new income streams changed her definition of freedom

Why going “all in” is often the turning point for real transformation
The questions entrepreneurs need to ask when success still feels hard

If your business is working but still relies heavily on you being “on” all the time, this conversation will make you rethink what freedom in business can actually look like.

Connect with Claudine:
Instagram: https://www.instagram.com/claudinerobertsonsmith
Facebook: https://www.facebook.com/claudine.robertson.96
LinkedIn: https://www.linkedin.com/in/claudine-robertson-smith-9298203?utm_source=share_via&utm_content=profile&utm_medium=member_android

Free resource:
The Freedom Reset Quiz – a quick 2-minute quiz to help you identify what may be blocking you from creating the freedom you want.

https://lifestyletransformationexpert.co.uk/upsell-page-1302-4866

In this episode, Amy is joined by PR strategist Laura Perkes to break down what PR really is – and why it’s one of the most underused tools for building authority and trust.

Laura works with growth-focused entrepreneurs who already get results but still feel like a best-kept secret. Together, they explore why visibility feels uncomfortable, how fear of judgement keeps people playing small, and why PR only works when it’s strategic.

Laura shares:

The real reasons PR feels intimidating

Why niche visibility beats big-name press

How to pitch in a way journalists actually respond to

Turning press features into assets that build trust and drive sales

If you’re ready to stop blending in and start being recognised as the authority you already are, this episode is for you.

Connect with Laura:
Facebook:  Laura Perkes
Instagram:  Laura Perkes, PR with Perkes (@prwithperkes) • Instagram profile
LinkedIn: www.linkedin.com/in/laura-perkes

Free resource:
Link coming soon.

In this powerful episode with Jennifer Davy (a neuroscience-based life coach), we are talking about boundaries, confidence and self-talk.  But taking it to another level.

We explore why bigger decisions bring bigger doubts, and why wavering at higher investments or opportunities has nothing to do with ability and everything to do with your confidence.

Jennifer breaks down:

The most common boundary that holds business owners back

What is the fastest way to hit burnout

The one thing that sabotages growth as you scale

What must be in place if you want sustainable, global expansion

If you’re serious about building a bigger business without sacrificing your energy, health or sanity, you must have this work in place, so listen to this episode to find out more.

Connect with Jennifer:
Instagram:  Jennifer Davy | Women’s Empowerment Coach | Global Speaker (@wellbeingwarrior.ie) • Instagram profile
Facebook:  wellbeingwarrior.ie | Waterford

Download Jennifer’s free guide on: Boundaries That Command Respect
 Jennifer’s Ebook