In this solo episode, Stan dives deep into one of his favorite leadership topics — Transformational Identity — and how changing your being changes everything. Drawing from neuroscience, leadership coaching, and his own faith journey, Stan unpacks how you can break free from limiting beliefs, reshape your mindset, and start living as the person you were created to become.

Broadcasting from sunny Florida, Stan shares insights from his recent session with emerging leaders of all generations — from Gen Z to Boomers — on how small, daily improvements compound into transformation. He calls this the 1% Growth Rule, where marginal gains over time build lasting success. Drawing inspiration from the British cycling team's story and David Brailsford's philosophy, Stan emphasizes that excellence begins with small details — because how you do anything is how you do everything.

From there, he breaks down two key systems of the brain — neuroplasticity and the reticular activating system (RAS) — and how they allow us to literally rewire our beliefs. By choosing what to focus on, we teach our minds to see opportunity instead of limitation. This awareness, paired with intentional practice, leads to transformational identity: a life designed by purpose, not default.

Stan also shares tools and practices you can start today:

• Daily "I am" affirmations
• Voice memos to reinforce mindset shifts
• Visualization and mental rehearsal
• Scripture, quotes, or evidence stacking for belief building
• Creating an alter ego that embodies your best self (inspired by The Alter Ego Effect by Todd Herman)

Finally, Stan highlights one of his favorite books — Psycho-Cybernetics by Maxwell Maltz — and reminds listeners that true change happens from the inside out. When we transform our inner self-image, our external world follows.

"Once you have better self-awareness and you choose how you want to show up… the magic starts." — Stan Gibson

If this episode resonates, you'll love the free tools and resources available at LeadWithStan.com — where you can also learn more about Stan's Resilient Leadership Mastermind.

Links:

• FREE GIFTS FOR LEADERS: https://leadwithstan.com
• MORE INFO: https://www.stangibsonspeaks.com

Episode Minute By Minute:

• 00:00 — Welcome from Florida 🌴
• 01:00 — What is Transformational Identity?
• 03:00 — Incremental Growth: The 1% Rule
• 05:00 — The British Cycling Team Example
• 08:00 — Rewiring Your Brain: Neuroplasticity
• 09:30 — The Reticular Activating System (RAS)
• 11:30 — How to Train Your Mind to See Opportunities
• 12:30 — Identity Work & Evidence Stacking
• 13:30 — Creating an Alter Ego (feat. Cam F. Awesome)
• 16:00 — "I Am" Statements & Daily Habits
• 18:00 — Insights from Psycho-Cybernetics
• 20:00 — Visualization, Feedback & Forgiveness
• 21:30 — Designing Your Future with Intention
• 22:30 — Free Tools & Resources at LeadWithStan.com
• 23:00 — Closing Encouragement: Live a Rich and Intentional Life