In this BetterCulture Podcast Fastblast, host Brett Hoogeveen flips the script on a common business myth: the belief that focusing on people and culture is just a cost. Brett makes a compelling case that culture isn’t just “nice to have”—it’s your most powerful growth engine. Through practical advice, candid examples, and simple steps you can take today, discover how great culture fuels retention, productivity, and customer loyalty—saving and making you money every single day.

If you’ve ever wondered why team morale is low, turnover is high, or projects keep missing the mark, this episode will help you see the hidden costs (and massive opportunities) embedded in your workplace culture. With actionable tips—like asking the right questions and measuring the right metrics—you’ll leave inspired to invest in the kind of culture that compounds positive results across your business.

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