What's going on everyone? This is Steve Larsen and you're listening to Secret MLM Hacks Radio, oh, yeah. So, here's the real mystery. How do real MLMers like us could even cheat and only bug family members and friends, who want to grow a profitable home business, how we do recruit A players into our down lines and create extra incomes, yet still have plenty of time for the rest of our lives? That's the blaring question and this podcast will give you the answer. My name is Steve Larsen and welcome to Secret MLM Hacks Radio.

 

What's up, everyone? Hey, I'm super excited for this episode. These are my persuasion tactics. These are the ways that I persuade people. There are ways I actually get people to do more of what I want them to do, does that make sense? It's not like mind control or anything but it's super helpful. The reason I'm tossing this in is because I've been in the middle of creating my course, Secret MLM Hacks, and this is how to auto-recruit and duplicate yourself and your own down line using automation and using the internet and using different systems that are out there so you can build the business that you want, life that you want without having to be so hands-on or anything the entire time. Obviously, you have to, at first, you got to build the thing but then, you can just walk away and it's amazing.

 

What I've been doing is I was literally about to turn the camera on and start teaching and putting these things together. And I was like, "Something is missing. I'm not sure what it is," and a lot of it was some of these persuasion tactics. There's something that just felt off. I went back through and I started drawing pictures to describe all the principles which made it a whole lot easier to understand and whole lot easier to teach, probably a lot easier to remember and actually use and actually implement. I'm excited that it's taking an extra week or two for me to go through and think in terms of pictures and actually go create this thing which has been really fun though.

 

Second, a little bit more on persuasion, how to be persuasive and those other things as well I tossed in there. But it was probably two or three years ago, I first heard this sentence. This is by a gentleman named Blair Warren. Now, a lot of you guys have probably heard this before. This is called the One-Sentence Persuasion Course, and this sentence is the key. Anytime I'm writing a headline, anytime I'm going to go speak on stage somewhere which I just got asked again last night to go keynote, so I'm really bumped. I'm really excited about that. I love speaking. It's a lot of fun.

 

Anyways, anytime I'm going to do any type of communication at all, I use this next sentence that I'm going to read to you as like a backbone to turn up the sexy. Does that make sense? Here it is, let me just read the first and then let me tell you why. Again, this is called the One-Sentence Persuasion Course by Blair Warren. He said, "People will do anything for those who encourage their dreams, justify their failures, allay their fears, confirm their suspicions and help them throw rocks at their enemies." Okay, think about that. Let me say it one more time just so you got it in there. "People will do anything for those who will encourage their dreams, justify failures, allay fears, confirm suspicions, help them throw rocks at their enemies."

 

When you start thinking about what that means, that allows you to side with the other person very easily. Now, you know what's driving the internals, what all those triggers are inside that person's brain. You know what those things are now. You know how to tap into what ... Right there, One-Sentence Persuasion Course. Boom. It's a really short report. You actually can go and get it. If you just Google, One-Sentence Persuasion Course, there's a PDF. It's the second thing that shows up. You can click on it and it's right there. This is on page four.

 

Anyway, I'm a huge fan. When I need to go and persuade somebody, "Hey, join my down line," or when I need to persuade somebody, "Hey, here's a product," or when I need to persuade somebody to do anything, a lot of times when ... This is what I usually, like I said, to turn up the sexy on, whatever is I'm saying. Instead of a headline being, "Ten ways to ..." What have I said ... "How to use Google to rank your course?" Let's just say that that was a headline. I'm just making stuff on the spot, but if that was, "Ten ways to rank your business on Google," you could turn up the suspicion, you could turn up the sexy, you can help them throw rocks at enemies and justify fears, confirm suspicions. If you just merely switch that headline and say, "Ten ethical ways to rank your business on Google." "Wait. Ethical?" Just by throwing that one word, I'm confirming suspicions that there are unethical ways to do it. Does that make sense?

 

Help them throw rocks at enemies, "Ten ways to rank your business on Google's big machine ..." Gosh, super hard to do on the spot, especially without writing it. I usually write them down. What I'll do is I write down like ten different headlines with each one of those elements in there. I try and make a headline that's based on encouraging dreams. Make a headline that's based on justifying failures. Another one is based on allaying fears which means to put to rest, like, "Oh, don't worry. Your fears are nothing." Confirming suspicions, I'll make another headline based on it.

 

If I was going to go and do that, that's how I would do it. That's how I would do it. When every time I go and do a headline critique with somebody, one of my coaching students, whatever it is, I always go back through and I look at their headlines. And one of the easiest things you can do is go turn up the sexy through this One-Sentence Persuasion Course.

 

That's the first part. When I think about my persuasion tactics, when I think about what it is that I'm trying to do and I want to get somebody to do and obviously, this isn't mind control. Don't lie, ever. Don't be unethical. Anyway, you can be shady in so many areas of life. I just encourage you not to do it. It's not worth it. Your integrity is not worth, whatever you're about to lie about, your integrity is not worth it.

 

You can still be persuasive, obviously. I'm persuasive with my three-year-old when she decides not to go to sleep. That doesn't mean it's unethical. She's got to go to bed. You can still be persuasive at anything and still be fine. Anyway, this One-Sentence Persuasion Course, that's like the first step at me turning up the sexy. But then sometimes, I'm like, "You know what? The actual headline, like the content of that headline or what I'm about to go and say, what I'm going to speak about, it's not quite on par. How do I fix that?"

 

Now, I mentioned recently that when I'm getting ready to go and create a course because I've done these several times now and I'm excited to do for the MLM space with the massive internet marketing background. It's going to be fun to go and do this for MLM. That's what I'm in the middle of doing and ...

 

Anyway, a few episodes ago, I talked about what you do with your down line when actually recruit them which is you run an ask campaign. If you don't know what I'm talking about, it's like two episodes ago. But an ask campaign is so crucial to understanding what it is your people actually are struggling with. Number one, they'll give you kind of like the table of contents like, "Hey, here's the three things I'm struggling with," but that's not really where the massive, massive value of an ask campaign comes from. It comes when you go one level deeper.

 

If you go one level deeper from an ask campaign and you go from the what to the why. Why did you say that? Why are you saying that? What's the belief that you have that caused you say, "Hey, I've got to be able to ..." I don't know if this is making any sense at all but what I'm saying is once you get down to the false beliefs, you now how to tell stories. You know how to craft stories together. When you add the One-Sentence Persuasion Course with a story, that's the easiest way to persuade somebody. It's the easiest way to get somebody to do things you like to. It's all about story. Otherwise, you have to logically close people. That sucks.

 

[inaudible 00:07:59] base everything on facts and not emotions. Don't just spew out all the stuff [inaudible 00:08:05]. "This is all the stuff. Here's facts about my business and here's what the thing is made of and here's what the product is made of. Here is what it's made from. Here's who makes it." Nobody cares about that. Nobody cares at all. It's all about storytelling. It's all about story selling. When you do that and you add an element to the One-Sentence Persuasion Course, it's very easy to become persuasive. It's very easy to become some of the other people want to follow.

 

The reason why is because whenever you tell a story, you by listening to the story, you put yourself in the protagonist shoes. You become the main character of any story you hear whether or not it's your own story. If you go up and you start telling a story that's awesome to somebody else and you don't have to go, "Once upon a time ..." You don't have to do anything like that kind of stuff, but when your closing and when your persuading is based on story, it lets the other person enter your shoes emotionally so then you can tell facts from the emotional side and you can say, "This is why I like this because it's changed my life and look at all the great things it's been doing for these people over here. And I didn't think this would work and the reason I thought it wouldn't work is because X, Y, and Z," you know what I mean? You start getting into the actual storytelling itself. It allows the other person to become the protagonist in your story. If you tell the story emotionally enough, and if you don't think you are, use One-Sentence Persuasion Course.

 

Anyway, hey, guys, I know this ... What I've been saying here, it might feel like I'm kind of jumping around. I'm so sorry. It's because this is like one of the core pieces of marketing altogether, is understanding what the false beliefs of your audiences are and then crafting stories around them and then you kind of turn up the sexy with things like the One-Sentence Persuasion Course. That's like the basis of marketing, the transfer of belief. Marketing was defined by, I think, it was Jay Abraham that said this, "Marketing's only two roles," what was it? "Is to educate and tell stories," I think that's what it was. Educate and tell stories and search beliefs. I think that was like the crux of it though. That's all you're trying to do. You're just trying to tell stories and educate. That's all marketing is and the problem is that we take the marketing out of MLM a lot of times because we get so stuck up on the facts. That's why I'm so motivated for this episode right now, okay?

 

Don't get so motivated on the facts. Nobody cares. I don't care. I don't care at all. I was recently approached by the new MLM and it was like this fat barf, "Buh, and it does this, and it does this, and it does this." I'm just like, "I really don't care." Tell me the story. Tell me why did you come up with this MLM as a good idea on your own? What was the epiphany that you had that you made you realize, "Oh, my gosh, like this is amazing." Tell me that story. Tell to me emotionally. Tell it to me with One-Sentence Persuasion Course as like an underground foundation, as the crux for the whole thing. Does that make sense?

 

If you do that, it is so much easier for them to understand why you're doing what you're doing. It's funny, I used to call myself the student of exceptions and I still kind of do. But when I was in college, I got so many professors to do things for me that none of the other students were allowed to do and it wasn't because like I was a special person, but I was certainly being an exception to the rule. One of the reasons why is because I kept telling stories of my situations in ways that the professors felt for me rather than fought against me.

 

This is the exact same thing. If you can go out and you start telling a story and you start telling basically the reasoning why you got into it, it's very hard for people to label things as unreasonable. This is something that Tim Ferriss talks about in the Four-Hour Work Week a lot. It's a great book. If you haven't read that, I would go read it, but in the Four-Hour Work Week, he says, "It's very, very difficult for someone to label something as unreasonable." Meaning if I'm going to ask for something or if I'm going to try and recruit somebody into my down line and I start saying things like if I start fighting somebody logically which you should never fight over MLM anyway but some people do.

 

One of my favorite followup questions is to say, "Is that unreasonable?" I'd love it if you could just jump on the phone with me a little bit here and we can just go through some questions you might have. If anything, it's just for my own practice. Is that unreasonable?" It's really hard for someone to say that's unreasonable because you've just spent tons of time and they know that it's not unreasonable. Does that make sense? When you do that though, it takes them away from the fact side and into the emotion side and we are all emotional buyers. We are all emotional buyers. Closing is a logical thing but selling is emotional. Buying is emotional.

 

Anyway, I feel like I just barfed on you guys, and I'm doing exactly what I told you guys not to do, but that's the main crux of this episode is that when I was putting these things together, it's like, "Huh, this is like, when I was doing door-to-door sales, any time it stopped working for me was because I jumped into the fact side. "But is it safe for my kids?" I was selling pest control, door to door, and it's like, "Is it safe for my kids?" "Well, let me tell you [inaudible 00:13:27]," you know and I just barfed all over, "[inaudible 00:13:28]." And they would be like, "Huh," and even if it was great information, they'd still like backed up and like, "Uh." Like, "Stop talking, man, you've been talking for three minutes about just that one question I had. I was just asking what your name is, not your genealogy." Do you know what I mean?

 

Anyway, so jump into the emotions, all about telling emotional story through the One-Sentence Persuasion Course so that you can put them into your shoes so that they have a hard time labeling you as unreasonable. Does that make sense? I'm trying to close it all full circle right here. Go create a story. Figure out what your story is. Why the heck did you join an MLM? Why are you in MLM? Have you ever asked yourself that? Why did you join? Was it because somebody just asked you and you're like, "Uh, I'm just a follower." You know what I mean? That's okay, if that's what you did. Just know why and understand what your story was, what was the reason, what was the epiphany you have for why you joined the MLM. Understand what that story is. Get good at telling that story in an emotional state. Does that make sense?

 

It doesn't need to be like weeping and stuff but figure out how to tell the story. Turn up my emotions when I hear it. Do it through the One-Sentence Persuasion Course adding in those kinds of elements. You will attack my false beliefs without you even knowing it. You put me into your shoes and you'll make me be able to believe more of what it is that you're saying in the future because it will all be with the backdrop of that story. It will become the backdrop and it will so much easier.

 

This is marketing, right? When you talk about MLM, multilevel marketing, why [inaudible 00:15:01] on our market? It's mostly because a lot of people don't know how to tell stories. Go study storytelling, and the formulas for how to tell stories, that's something that's heavily ... I'm putting inside the Secret MLM Hacks course coming up here. Anyway, I think I'm being a dead horse now but I hope you had epiphanies with this that when you're approaching somebody, if you approach somebody in the mall, I personally don't do that tactic but if you approach somebody in the mall or if you're approaching a family member or a friend, and I don't do that either, because I've got this sweet little auto-recording system, it pulls people into me. It still does and it's awesome, but that's what I'm making the course about is teach you guys how to do that.

 

But I have to do it from a story side ... That was the thing I realized, it's like, "Oh, my gosh, I'm doing the exact thing I tell them not to do. I've created this course and it's awesome but there's no story behind it." "Huh, how do I do this?" And I was like, "Oh, I got to go back and rethink this whole thing as far as like telling it and teaching it through stories so that you have all of the false beliefs met that I can't come up with. Does that make sense? That's what a marketer thinks about and does. That's what a marketer goes through in their head. It's all about the message. It's all about crafting it.

 

The product rarely sells itself, which is why when you go to talk to people and you go start saying, "Hey, this is my product. This is what I've got. It's here, here, here." How many people are like, "Oh, my gosh, I've got to have that." They did that with the iPhone. How many iPhones are out there? There's like one. That's not too frequent of an occurrence. The products hardly ever sell themselves. Your product as an opportunity or as the product itself will hardly ever sell itself. The way you sell it is through the story. The way you sell your opportunity, the way you sell the product, the service, the way you keep people in, all through story.

 

Sit down and think what your story is, why the heck did you get in? Tell that story in an emotional state. Were you backed up against the wall in some way? Was it some huge thing going on in your life that you couldn't figure out? You know what I mean? Those are the questions you've got to ask as a marketer. In MLM, you are the business owner and the business owner only has two responsibilities, and that is to innovate and market. Marketing means creating belief. The way you do that is by telling stories.

 

Anyway, there's a lot of stuff in that that I packed in. I'm so sorry, most episodes are not like that. Usually, there's more story in my episodes but I just wanted to drop into you a little bit more. If you guys want to hear some examples of a story, go and see the very first episode of this podcast. I purposely crafted that story to do exactly what I was talking about.

 

Anyway, so, I hope you guys enjoyed that. If you guys want more about story selling, if you want more about how to actually make your MLM feel like a new opportunity to somebody else rather than just the same thing that everyone else has, go to secretmlmhacksradio.com and you can download the MLM master's pack that I have there. It's free. This is a gift to listeners here. In the past, people pay for it and they still do actually, but anyway, I'm excited for you guys to start crafting story and excited for you guys to start going through and saying, "Hey, why the heck did I do this?" And figuring how to tell it from an emotional state.

 

Anyway, excited to be able to put up this podcast for you guys. Please let me know if there are any other questions you guys want me to answer anything. I'm getting some awesome questions submitted at the secretmlmhacksradio.com. There's a little green button in the bottom right there after you opt-in and what it does is it lets you ask any question you want to me and it will record a voice broadcast straight to me from your browser, just really kind of cool. Sends it to me in an email and what I do is I take that.

 

I think on the next episode, I'll do that. I take that and it becomes, I'll actually drop that actual question of you saying into the episode and it was kind of fun. Anyways, I think I'll do it next episode because I got a few of them here that are starting to pop in. anyways, guys, you're awesome. Go craft story, figure out how to actually market the thing that you love and I will talk to you later. Bye.

 

Hey, thanks for listening. Please remember to subscribe and leave feedback. Would you like me to teach your own down line, five simple MLM recruiting Tips for free? If so, go download your free MLM master's pack by subscribing to this podcast at secretmlmhacksradio.com.