In this episode, I'm super excited to let you in on my special formula for creating a brand message that not only grabs attention but also turns casual followers into devoted, paying clients.

Join me as I guide you through my five-step process, fondly known as BRAVE - an acronym for Believable Character, Relatability, Agitation, Victory, and Execution.

We'll dive deep into the significance of truly getting to know your audience, linking with their experiences, and tackling their challenges head-on.

Taking a trip down memory lane to reflect on your own journey and hurdles can be a goldmine for crafting content that hits home.

Here's a little teaser: don't put all your eggs in the call-to-action basket at the end of your content. Instead, make it your mission to build a sturdy relationship with your audience through regular, high-value content that solidifies your position as their go-to expert.

Drop me a line and share your thoughts!

Support the show

Meet Your Host:

Hey there! I’m Michelle Kui—Visibility Marketing and Speaker Success Coach.

I’m the founder of Elevate LifeCoaching, where I help coaches like you build a stand-out brand, attract high-quality 5-6 figure clients, and land paid speaking gigs—all by leveraging the #1 most important asset in your business (hint: it’s not JUST social media!).

My Journey into Public Speaking & Visibility

My speaking journey started early—at 9 years old when my dad voluntold me to enter a speech contest (thanks, Dad!). Since then, I became the go-to speaker whenever someone needed a voice on short notice.

From leading corporate workshops to running training sessions, I thrived where most people froze—grabbing the mic while others sat back, hoping not to get called on.

After working with hundreds of coaches, I realized a HUGE missing piece that most entrepreneurs completely overlook—and it’s the #1 strategy top coaches use to grow their business, attract premium clients, and get booked on bigger stages.

Are you using it? If not, let’s change that. 🚀

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