Make It Visible

You built a coaching package. Maybe you priced it with a lucky guess. And when the 12 weeks ended, your client said thank you... and disappeared.

In this Office Hours replay, I answer one coach's question: how do you keep clients coming back after the program ends? To get there, we start at the beginning. 

How to build your package, how to price it based on the transformation you deliver instead of the hour you spend, and how to plant the seed so the end of your program isn't the end of the relationship.

Plus the one-line message to send a past client this week.

In this episode

• Why most coaching packages are designed to end (and why that's no judgment, we all start there)
• The 3 elements of a coaching package: the container, the steps, and what to cut and what to keep
• Why the restaurant appetizer is the right model for a new coach's first offer
• How to decide between weekly and every-other-week sessions
• The "fire hose" problem: when too much value turns into overwhelm
• Why pricing by the session keeps you comparing yourself to the coach charging $100
• The 3 things to weigh when you name your price
• Why to test your package with 5 to 10 clients before building something new
• How to plant the seed around week 10 so clients know what comes next
• Why she needs you more in month four than in month one
• This week's action step: the past-client check-in

Links Mentioned In This Episode:

Office Hours with Michelle (free, Saturdays at 9 AM PT on YouTube; send your question): coachwithclients.co/office-hours

The Builder Room ($27/month, weekly live Q&A plus 3 action steps; bring your package for feedback): builderroomforcoaches.com

Last week's Office Hours episode on getting your ICF coaching hours: https://youtu.be/XChQQZimBTs?si=Ovcdir906ZKj4mkV 

ICF Global Coaching Study (the coaching rate data mentioned in the episode): coachingfederation.org/resources/research/global-coaching-study

Know Exactly What To Fix To Get Your Next Paying Client: coachwithclients.co/find-one-thing

Book a strategy call (to talk about 1:1 or the Academy): coachwithclients.co/strategycall

Drop me a line and share your thoughts!

About the host:

Michelle Kuei is a business and marketing coach for coaches. She helps coaches across all niches stop chasing clients and start attracting them using her Client Enrollment Method. She's the founder of Elevate LifeCoaching, the creator of the Coach With Clients Academy, and the host of the Make It Visible podcast and Office Hours with Michelle, live every Saturday on YouTube.

An ICF-accredited coach (iPEC), certified copywriter, and Top 15 Coach in Los Angeles, Michelle built her coaching business while working full-time as a pharmacist. Learn more at michellekuei.com.

Subscribe & review:

If this episode helped you, the best thank-you is a quick rating and review wherever you listen.

 
🐦 SOCIAL STUFF:

Substack ➔   / dearcoach.substack.com
Instagram ➔ /@elevatelifecoach
Facebook ➔   / coachmichellekuei
Linkedin ➔   / michellekuei
Website ➔ michellekuei.com

Book a strategy call with Michelle ➔ http://coachwithclients.co/strategycall

75 paid hours. That's what ICF asks for before you can get your ACC.

And most coaches try to get there one barter session at a time. Or $60 at a time through a matching company.

Honestly? That's a slow way to get certified. And it's an even slower way to build a coaching business.

Here's the thing. Getting your hours and getting paying clients can be the SAME path.

In this episode of the Make It Visible Podcast, I walk you through how I did it. I bartered for one round, just 12 hours, and said "Wait, I am not doing this." Then I started running paid workshops at a local women's club. Time management. Stress management. Slides, projector, the whole thing.

Some days, 2 people showed up. Some days, zero. I kept going anyway.

In this episode, you'll hear:

• Why $60 matching companies make it harder to build a real coaching business
• Where your dream clients already gather: Meetup, gyms, libraries, hospitals, and even your workplace
• How to plant the seed so your pro bono clients want to keep working with you
• Why you need a renewal package before your first package even ends
• The exact question to ask at the end of every session: "What feels right for you?"
• Why a 4-week package is easier to say yes to than a 3-month commitment

Your homework
Pick ONE place where your dream clients already hang out. Find out who plans their events. Reach out before Friday.

Not next month. Before Friday.

Resources mentioned

• Free strategy call
• Niche & Avatar Builder (inside The Builder)
• Coach With Clients Academy
• Save your seat for live Office Hours for FREE
• Meetup
• Eventbrite
• ICF ACC requirements

Quick ICF note: For your ACC, you need 100 coaching hours with at least 8 clients. At least 75 of those hours must be paid. Always check ICF's site for the latest rules.

Watch this episode on YouTube: https://www.youtube.com/@michellekueispeak

Loved this episode? Share it with a coach friend who's still bartering hours.

Drop me a line and share your thoughts!

About the host:

Michelle Kuei is a business and marketing coach for coaches. She helps coaches across all niches stop chasing clients and start attracting them using her Client Enrollment Method. She's the founder of Elevate LifeCoaching, the creator of the Coach With Clients Academy, and the host of the Make It Visible podcast and Office Hours with Michelle, live every Saturday on YouTube.

An ICF-accredited coach (iPEC), certified copywriter, and Top 15 Coach in Los Angeles, Michelle built her coaching business while working full-time as a pharmacist. Learn more at michellekuei.com.

Subscribe & review:

If this episode helped you, the best thank-you is a quick rating and review wherever you listen.

 
🐦 SOCIAL STUFF:

Substack ➔   / dearcoach.substack.com
Instagram ➔ /@elevatelifecoach
Facebook ➔   / coachmichellekuei
Linkedin ➔   / michellekuei
Website ➔ michellekuei.com

Book a strategy call with Michelle ➔ http://coachwithclients.co/strategycall

Posting is not marketing. If you're posting five times a week and still not getting paying clients, the problem isn't your frequency. It's that you don't have a plan.

In this episode, I walk you through the exact 30-day plan to get your first and next paying client. Week by week. No new tools, no rebrand, no fixing your Instagram bio for the third time this week.

Here's the thing. Coach A posts five times a week and hears crickets. Coach B posts twice a week and signs three clients. Same platform. Same effort. Different result.

The difference is that every post has a job.

Without a plan, every post becomes a brand new decision you're asking your audience to make. And confused people don't sign up. They don't even know what you're offering.

What you'll walk away with:

• Why posting more isn't the fix. Twice a week with a plan beats daily with none.
• The full 30-day plan, week by week. One problem and one offer, then conversations, then proof your offer solves it, then the ask.
• The red carpet rule. Why jumping from one-on-one to workshop to masterclass every week kills all three.

Resource mention in this episode: 

Free Diagnostic Tool

Join the free 3 Part training to start your coaching biz Here

Drop me a line and share your thoughts!

About the host:

Michelle Kuei is a business and marketing coach for coaches. She helps coaches across all niches stop chasing clients and start attracting them using her Client Enrollment Method. She's the founder of Elevate LifeCoaching, the creator of the Coach With Clients Academy, and the host of the Make It Visible podcast and Office Hours with Michelle, live every Saturday on YouTube.

An ICF-accredited coach (iPEC), certified copywriter, and Top 15 Coach in Los Angeles, Michelle built her coaching business while working full-time as a pharmacist. Learn more at michellekuei.com.

Subscribe & review:

If this episode helped you, the best thank-you is a quick rating and review wherever you listen.

 
🐦 SOCIAL STUFF:

Substack ➔   / dearcoach.substack.com
Instagram ➔ /@elevatelifecoach
Facebook ➔   / coachmichellekuei
Linkedin ➔   / michellekuei
Website ➔ michellekuei.com

Book a strategy call with Michelle ➔ http://coachwithclients.co/strategycall

A coach friend called me about a friend of his. She'd written a book. A marketer emailed offering to make it more visible. Keywords. SEO. New pages. All of it with a price tag on the end.

He wanted to know if she was getting ripped off.

So I read the email. And I thought about you.

Most coaches don't know much about marketing. That's not a character flaw. Nobody taught you. But when somebody shows up using words you've never heard, you get that little feeling of "hmm, maybe this person is right." And that feeling is the product. That's what they're selling you.

A real marketer sells you a result. 

A rip-off sells you the feeling of doing something.

In this episode I walk through the 10 red flags I see all the time, and I give you 4 questions to send back to anyone before you hand over a dollar.

Ready to stop being the coach who can't tell the difference?

Come to Start Small, Start Right, my free three-part training. You don't have to become a marketer. You just need to know enough to check the work.

We kick off Tuesday, September 8th, and on the 12th we're live building page one of your business plan together.

Register free: https://mycoachingbizplan.com

Drop me a line and share your thoughts!

About the host:

Michelle Kuei is a business and marketing coach for coaches. She helps coaches across all niches stop chasing clients and start attracting them using her Client Enrollment Method. She's the founder of Elevate LifeCoaching, the creator of the Coach With Clients Academy, and the host of the Make It Visible podcast and Office Hours with Michelle, live every Saturday on YouTube.

An ICF-accredited coach (iPEC), certified copywriter, and Top 15 Coach in Los Angeles, Michelle built her coaching business while working full-time as a pharmacist. Learn more at michellekuei.com.

Subscribe & review:

If this episode helped you, the best thank-you is a quick rating and review wherever you listen.

 
🐦 SOCIAL STUFF:

Substack ➔   / dearcoach.substack.com
Instagram ➔ /@elevatelifecoach
Facebook ➔   / coachmichellekuei
Linkedin ➔   / michellekuei
Website ➔ michellekuei.com

Book a strategy call with Michelle ➔ http://coachwithclients.co/strategycall

Everyone is telling you to get on Substack. Gary Vee. The big-name coaches. All of them.

But should you?

Here's the thing. Most coaches hear "get on Substack" and think it's the answer to getting clients. It's not.

Substack is a place to get found. That's it. It's not where you keep people. It's where they meet you.

I spent 30 days on it. This episode is what I learned.

You'll hear why there's no algorithm fighting you like on Instagram. 

Why you don't really own your Substack list (and where to send people so you don't lose them). 

And the one mistake that keeps coaches busy, liked, and still broke.

Drop me a line and share your thoughts!

About the host:

Michelle Kuei is a business and marketing coach for coaches. She helps coaches across all niches stop chasing clients and start attracting them using her Client Enrollment Method. She's the founder of Elevate LifeCoaching, the creator of the Coach With Clients Academy, and the host of the Make It Visible podcast and Office Hours with Michelle, live every Saturday on YouTube.

An ICF-accredited coach (iPEC), certified copywriter, and Top 15 Coach in Los Angeles, Michelle built her coaching business while working full-time as a pharmacist. Learn more at michellekuei.com.

Subscribe & review:

If this episode helped you, the best thank-you is a quick rating and review wherever you listen.

 
🐦 SOCIAL STUFF:

Substack ➔   / dearcoach.substack.com
Instagram ➔ /@elevatelifecoach
Facebook ➔   / coachmichellekuei
Linkedin ➔   / michellekuei
Website ➔ michellekuei.com

Book a strategy call with Michelle ➔ http://coachwithclients.co/strategycall

A while back I told overwhelmed coaches to make a task list, delegate, and automate. Work smarter, not harder. I still believe that. 

But lately I had a different thought, and a client email this weekend made it click. You're not missing a system. You're not missing another program. You're missing the one thing a regular job always gave you: a deadline and a job description.

No boss. No clock. No order of operations. Just you, wearing every hat at once. Of course it feels like chaos.

In this episode I break down what a real system actually is, why "be more visible" is incomplete advice, and the one-line routine that cuts through the noise.

In this episode:

• A system is a routine, not a tool you download and install
• Why visibility does not equal clients (visibility sparks conversation, conversation gets clients)
• What an overwhelmed coach's day really looks like, and why doing a little of everything keeps you stuck
• How to reverse-engineer your routine from the only goal that matters
• The one metric to measure, and it's not downloads or followers

Your homework this week: write your routine in one single line. How do I get clients? Which really means: how do I start conversations? Then give yourself the deadline nobody else will. Three conversations by Friday.

Resources & links:
🔗 Free 7-Step Roadmap to build your coaching business and get paying clients

 🔗 Coaching Biz Lounge, ongoing marketing support for coaches, built by a coach ($197/month)

Enjoying the show? Follow so you don't miss next week's honest hot take on Substack, and if this one landed, a quick rating and review helps another coach find it.

I'd love to hear it: 

what kind of conversation have you been having this week? Message me and tell me. You never know who needs to hear exactly what you do.

Drop me a line and share your thoughts!

About the host:

Michelle Kuei is a business and marketing coach for coaches. She helps coaches across all niches stop chasing clients and start attracting them using her Client Enrollment Method. She's the founder of Elevate LifeCoaching, the creator of the Coach With Clients Academy, and the host of the Make It Visible podcast and Office Hours with Michelle, live every Saturday on YouTube.

An ICF-accredited coach (iPEC), certified copywriter, and Top 15 Coach in Los Angeles, Michelle built her coaching business while working full-time as a pharmacist. Learn more at michellekuei.com.

Subscribe & review:

If this episode helped you, the best thank-you is a quick rating and review wherever you listen.

 
🐦 SOCIAL STUFF:

Substack ➔   / dearcoach.substack.com
Instagram ➔ /@elevatelifecoach
Facebook ➔   / coachmichellekuei
Linkedin ➔   / michellekuei
Website ➔ michellekuei.com

Book a strategy call with Michelle ➔ http://coachwithclients.co/strategycall

Most coaches treat summer as a break. It's actually a slow fade that costs you every fall. Here's how to stay visible, skip the burnout, and create content that sells while you take your vacation.

It starts small. You skip a post because nobody's online anyway. Then you skip an email. A discovery call comes through and you never follow up. And then it's July.

You tell yourself you'll get serious again in September.

By the time fall comes, your momentum is gone. Your warm spring leads have cooled all the way off. Your audience forgot what you do. And you're starting over, because visibility doesn't pick up where you left it.

In this episode I break down why coaches go quiet from June to August, what it actually costs you, and how to stay visible without being glued to your phone all summer. 

In this episode:

• The summer fade. Why going quiet from June to August doesn't pause your business, it resets it.
• The two quiet seasons. How most coaches lose momentum twice a year and rebuild from scratch every time.
• The AI content trap. Why a robot-written week of scheduled posts kills your engagement (not time relevant, not place relevant, not person relevant).
• My August cruise plan. The exact way I map content around two weeks off the grid at sea.
• The 3 things content that sells must do. Name the problem your right person actually has. Show it's solvable. Then invite them into your world.
• Why naming the problem feels icky. The belief most coaches carry about marketing, and why it's flat-out wrong.

Content that sells does three things. It names the real problem. It shows that problem is solvable. And it invites the right person in. Do that, and you stop chasing clients. They come already sold.

Stop chasing clients. Start attracting them.

Join me live: Clients on Repeat

I'm running a free live training on Thursday, June 18, called Clients on Repeat.

I'll walk you through why coaches go quiet and burn out, how to stay visible without living on your phone, and how to create content that sells for you. No ads. No burnout.

It's free. It's live. And I'm not sending a replay, so only people who register get the recording.

Grab your seat

Before you go:

Hit reply or comment below and tell me: what happens to your coaching business in the summer? And is there a coaching niche that actually heats up while everyone else goes quiet? I'm curious.

Drop me a line and share your thoughts!

About the host:

Michelle Kuei is a business and marketing coach for coaches. She helps coaches across all niches stop chasing clients and start attracting them using her Client Enrollment Method. She's the founder of Elevate LifeCoaching, the creator of the Coach With Clients Academy, and the host of the Make It Visible podcast and Office Hours with Michelle, live every Saturday on YouTube.

An ICF-accredited coach (iPEC), certified copywriter, and Top 15 Coach in Los Angeles, Michelle built her coaching business while working full-time as a pharmacist. Learn more at michellekuei.com.

Subscribe & review:

If this episode helped you, the best thank-you is a quick rating and review wherever you listen.

 
🐦 SOCIAL STUFF:

Substack ➔   / dearcoach.substack.com
Instagram ➔ /@elevatelifecoach
Facebook ➔   / coachmichellekuei
Linkedin ➔   / michellekuei
Website ➔ michellekuei.com

Book a strategy call with Michelle ➔ http://coachwithclients.co/strategycall

Your coaching niche probably isn't broken. The way you're describing it is.

In this episode, Michelle walks through a session with a client who'd been rewriting her elevator pitch for weeks, only to discover her real coaching niche had been sitting in her own story the whole time.

If your niche statement sounds good in a workshop but lands flat in real conversation, this episode is for you.

What you'll learn:

• The one question that reveals your real coaching niche in five minutes
• Three signs your niche is too generic (and what each one is actually costing you)
• Why your dream client is almost always the version of you from a few years ago
• The identity work hiding inside what looks like a marketing problem
• A 10-minute exercise to rewrite your niche statement

Quotable moments:

"Most coaches think they have a niche problem. They almost never do. They have an identity problem."

"The discomfort of claiming her is usually the discomfort of admitting how far you've come."

"You don't have to invent her. You just have to name her."

Mentioned in this episode:

• The 10-minute niche exercise (full version on the blog)
• Dear Coach Letter on Substack: weekly letters on building a coaching business that pays you on repeat
• The Make It Visible podcast archive

Resources & next steps:

• Subscribe to the Dear Coach weekly letter
• Want help finding your real niche? Learn about Coaching Biz Builder

Drop me a line and share your thoughts!

About the host:

Michelle Kuei is a business and marketing coach for coaches. She helps coaches across all niches stop chasing clients and start attracting them using her Client Enrollment Method. She's the founder of Elevate LifeCoaching, the creator of the Coach With Clients Academy, and the host of the Make It Visible podcast and Office Hours with Michelle, live every Saturday on YouTube.

An ICF-accredited coach (iPEC), certified copywriter, and Top 15 Coach in Los Angeles, Michelle built her coaching business while working full-time as a pharmacist. Learn more at michellekuei.com.

Subscribe & review:

If this episode helped you, the best thank-you is a quick rating and review wherever you listen.

 
🐦 SOCIAL STUFF:

Substack ➔   / dearcoach.substack.com
Instagram ➔ /@elevatelifecoach
Facebook ➔   / coachmichellekuei
Linkedin ➔   / michellekuei
Website ➔ michellekuei.com

Book a strategy call with Michelle ➔ http://coachwithclients.co/strategycall

You finally launched the business. You did the certification. You set up the website. You told your closest people.

And then nothing happened.

The texts went unanswered. The group emails got crickets. The friends you cheered on through their own businesses didn't even acknowledge yours.

If that's where you are right now, this episode is for you.

In this conversation, Michelle is naming a pattern she's seeing across her client roster: the warm market silence that almost every new coach faces in their first 90 days. The texts that don't get returned. The colleagues who don't respond. The friends who quietly disappear when you start talking about your business.

Most coaches take this personally. Michelle is here to tell you it's not.

You'll hear the real psychology behind why your warm market goes quiet (it's not rejection, it's something else entirely), why your business will not be built by the people who knew you before you became a coach, and a specific strategy Michelle is teaching her clients right now to bypass the warm market trap and find their first paying clients.

She also walks through three actions you can take this week to stop drowning and start moving forward, even if you've been quietly stuck for months.

If you're a newly certified coach who's been launching to crickets, this episode is going to feel like a hug.

What You'll Learn in This Episode

• Why your warm market is going silent (and the three reasons it's not personal)
• The psychology behind why people don't respond to your launch announcements
• Why coaching is hard for some of your closest people to support, even if they love you
• The "research call" strategy that's getting Michelle's clients their first paying clients
• How to invite strangers into a 30-minute conversation that often turns into a coaching relationship
• What to do when you've been hiding the fact that you've worked with a coach yourself
• Three specific actions you can take this week to break the silence

Free Live Workshop: Saturday at 9 AM PT

If this episode landed for you and you want to learn a step by step roadmap in building your coaching biz with paying clients. Come join me in the training 

Register here →

Drop me a line and share your thoughts!

About the host:

Michelle Kuei is a business and marketing coach for coaches. She helps coaches across all niches stop chasing clients and start attracting them using her Client Enrollment Method. She's the founder of Elevate LifeCoaching, the creator of the Coach With Clients Academy, and the host of the Make It Visible podcast and Office Hours with Michelle, live every Saturday on YouTube.

An ICF-accredited coach (iPEC), certified copywriter, and Top 15 Coach in Los Angeles, Michelle built her coaching business while working full-time as a pharmacist. Learn more at michellekuei.com.

Subscribe & review:

If this episode helped you, the best thank-you is a quick rating and review wherever you listen.

 
🐦 SOCIAL STUFF:

Substack ➔   / dearcoach.substack.com
Instagram ➔ /@elevatelifecoach
Facebook ➔   / coachmichellekuei
Linkedin ➔   / michellekuei
Website ➔ michellekuei.com

Book a strategy call with Michelle ➔ http://coachwithclients.co/strategycall

3 conversation changes that turn casual chats into client conversations.

You're posting. Showing up. Telling everyone you have a coaching business. So why aren't the clients coming?

In this episode, Michelle breaks down what your social media content is actually doing (and what it isn't), why client acquisition takes longer than you think, and 3 specific things you can change in your everyday conversations starting today to turn casual chats into sales conversations.

Plus, a free masterclass invitation to help you get your first paying clients.

Kicks off May 5th.

🎁 FREE MASTERCLASS — Get Your First Paying Clients

Two recorded videos plus one live session with me where we'll write your "who" statement together (who you help, with what, and how). This is step one of my 7-step Client Enrollment Method.

Sign up at clientenrollmentmethod.com

Drop me a line and share your thoughts!

About the host:

Michelle Kuei is a business and marketing coach for coaches. She helps coaches across all niches stop chasing clients and start attracting them using her Client Enrollment Method. She's the founder of Elevate LifeCoaching, the creator of the Coach With Clients Academy, and the host of the Make It Visible podcast and Office Hours with Michelle, live every Saturday on YouTube.

An ICF-accredited coach (iPEC), certified copywriter, and Top 15 Coach in Los Angeles, Michelle built her coaching business while working full-time as a pharmacist. Learn more at michellekuei.com.

Subscribe & review:

If this episode helped you, the best thank-you is a quick rating and review wherever you listen.

 
🐦 SOCIAL STUFF:

Substack ➔   / dearcoach.substack.com
Instagram ➔ /@elevatelifecoach
Facebook ➔   / coachmichellekuei
Linkedin ➔   / michellekuei
Website ➔ michellekuei.com

Book a strategy call with Michelle ➔ http://coachwithclients.co/strategycall