Make It Visible

Your coaching niche probably isn't broken. The way you're describing it is.

In this episode, Michelle walks through a session with a client who'd been rewriting her elevator pitch for weeks, only to discover her real coaching niche had been sitting in her own story the whole time.

If your niche statement sounds good in a workshop but lands flat in real conversation, this episode is for you.

What you'll learn:

• The one question that reveals your real coaching niche in five minutes
• Three signs your niche is too generic (and what each one is actually costing you)
• Why your dream client is almost always the version of you from a few years ago
• The identity work hiding inside what looks like a marketing problem
• A 10-minute exercise to rewrite your niche statement

Quotable moments:

"Most coaches think they have a niche problem. They almost never do. They have an identity problem."

"The discomfort of claiming her is usually the discomfort of admitting how far you've come."

"You don't have to invent her. You just have to name her."

Mentioned in this episode:

• The 10-minute niche exercise (full version on the blog)
• Dear Coach Letter on Substack: weekly letters on building a coaching business that pays you on repeat
• The Make It Visible podcast archive

Resources & next steps:

• Subscribe to the Dear Coach weekly letter
• Want help finding your real niche? Learn about Coaching Biz Builder

Drop me a line and share your thoughts!

About the host:

Michelle Kuei is a business and marketing coach for coaches. She helps coaches across all niches stop chasing clients and start attracting them using her Client Enrollment Method. She's the founder of Elevate LifeCoaching, the creator of the Coach With Clients Academy, and the host of the Make It Visible podcast and Office Hours with Michelle, live every Saturday on YouTube.

An ICF-accredited coach (iPEC), certified copywriter, and Top 15 Coach in Los Angeles, Michelle built her coaching business while working full-time as a pharmacist. Learn more at michellekuei.com.

Subscribe & review:

If this episode helped you, the best thank-you is a quick rating and review wherever you listen.

 
🐦 SOCIAL STUFF:

Substack ➔   / dearcoach.substack.com
Instagram ➔ /@coachmichellekuei
Facebook ➔   / coachmichellekuei
Linkedin ➔   / michellekuei
Website ➔ michellekuei.com

Book a strategy call with Michelle ➔ http://coachwithclients.co/strategycall

You finally launched the business. You did the certification. You set up the website. You told your closest people.

And then nothing happened.

The texts went unanswered. The group emails got crickets. The friends you cheered on through their own businesses didn't even acknowledge yours.

If that's where you are right now, this episode is for you.

In this conversation, Michelle is naming a pattern she's seeing across her client roster: the warm market silence that almost every new coach faces in their first 90 days. The texts that don't get returned. The colleagues who don't respond. The friends who quietly disappear when you start talking about your business.

Most coaches take this personally. Michelle is here to tell you it's not.

You'll hear the real psychology behind why your warm market goes quiet (it's not rejection, it's something else entirely), why your business will not be built by the people who knew you before you became a coach, and a specific strategy Michelle is teaching her clients right now to bypass the warm market trap and find their first paying clients.

She also walks through three actions you can take this week to stop drowning and start moving forward, even if you've been quietly stuck for months.

If you're a newly certified coach who's been launching to crickets, this episode is going to feel like a hug.

What You'll Learn in This Episode

• Why your warm market is going silent (and the three reasons it's not personal)
• The psychology behind why people don't respond to your launch announcements
• Why coaching is hard for some of your closest people to support, even if they love you
• The "research call" strategy that's getting Michelle's clients their first paying clients
• How to invite strangers into a 30-minute conversation that often turns into a coaching relationship
• What to do when you've been hiding the fact that you've worked with a coach yourself
• Three specific actions you can take this week to break the silence

Free Live Workshop: Saturday at 9 AM PT

If this episode landed for you and you want to learn a step by step roadmap in building your coaching biz with paying clients. Come join me in the training 

Register here →

Drop me a line and share your thoughts!

About the host:

Michelle Kuei is a business and marketing coach for coaches. She helps coaches across all niches stop chasing clients and start attracting them using her Client Enrollment Method. She's the founder of Elevate LifeCoaching, the creator of the Coach With Clients Academy, and the host of the Make It Visible podcast and Office Hours with Michelle, live every Saturday on YouTube.

An ICF-accredited coach (iPEC), certified copywriter, and Top 15 Coach in Los Angeles, Michelle built her coaching business while working full-time as a pharmacist. Learn more at michellekuei.com.

Subscribe & review:

If this episode helped you, the best thank-you is a quick rating and review wherever you listen.

 
🐦 SOCIAL STUFF:

Substack ➔   / dearcoach.substack.com
Instagram ➔ /@coachmichellekuei
Facebook ➔   / coachmichellekuei
Linkedin ➔   / michellekuei
Website ➔ michellekuei.com

Book a strategy call with Michelle ➔ http://coachwithclients.co/strategycall

3 conversation changes that turn casual chats into client conversations.

You're posting. Showing up. Telling everyone you have a coaching business. So why aren't the clients coming?

In this episode, Michelle breaks down what your social media content is actually doing (and what it isn't), why client acquisition takes longer than you think, and 3 specific things you can change in your everyday conversations starting today to turn casual chats into sales conversations.

Plus, a free masterclass invitation to help you get your first paying clients.

Kicks off May 5th.

🎁 FREE MASTERCLASS — Get Your First Paying Clients

Two recorded videos plus one live session with me where we'll write your "who" statement together (who you help, with what, and how). This is step one of my 7-step Client Enrollment Method.

Sign up at clientenrollmentmethod.com

Drop me a line and share your thoughts!

About the host:

Michelle Kuei is a business and marketing coach for coaches. She helps coaches across all niches stop chasing clients and start attracting them using her Client Enrollment Method. She's the founder of Elevate LifeCoaching, the creator of the Coach With Clients Academy, and the host of the Make It Visible podcast and Office Hours with Michelle, live every Saturday on YouTube.

An ICF-accredited coach (iPEC), certified copywriter, and Top 15 Coach in Los Angeles, Michelle built her coaching business while working full-time as a pharmacist. Learn more at michellekuei.com.

Subscribe & review:

If this episode helped you, the best thank-you is a quick rating and review wherever you listen.

 
🐦 SOCIAL STUFF:

Substack ➔   / dearcoach.substack.com
Instagram ➔ /@coachmichellekuei
Facebook ➔   / coachmichellekuei
Linkedin ➔   / michellekuei
Website ➔ michellekuei.com

Book a strategy call with Michelle ➔ http://coachwithclients.co/strategycall

You've been working on your business. Like really working on it.

The website. The Canva graphics. The lead magnet. The Instagram grid. The CRM you signed up for because someone said you needed it.

And yet — still no clients.

Here's the hard truth: busy is not the same as productive. And until you know the difference between tasks that lead to clients and tasks that just feel like progress, you're going to keep spinning your wheels.

In this episode, Michelle is giving you one filter question that will immediately cut through the overwhelm and show you exactly what to focus on in your coaching business right now.

You'll learn:

• Why new coaches feel overwhelmed (and why it has nothing to do with how much you're doing)
• The one question to ask before working on anything in your business
• Which common coaching tasks actually lead to clients — and which ones don't
• The only three things you actually need to start getting paying clients
• Why your website, your logo, and your CRM are not what's standing between you and clients

If you've been building and building and still wondering where the clients are — this episode is for you.

Resources Mentioned:

• Free Strategy Audit Call: coachwithclients.com/strategycall

Drop me a line and share your thoughts!

About the host:

Michelle Kuei is a business and marketing coach for coaches. She helps coaches across all niches stop chasing clients and start attracting them using her Client Enrollment Method. She's the founder of Elevate LifeCoaching, the creator of the Coach With Clients Academy, and the host of the Make It Visible podcast and Office Hours with Michelle, live every Saturday on YouTube.

An ICF-accredited coach (iPEC), certified copywriter, and Top 15 Coach in Los Angeles, Michelle built her coaching business while working full-time as a pharmacist. Learn more at michellekuei.com.

Subscribe & review:

If this episode helped you, the best thank-you is a quick rating and review wherever you listen.

 
🐦 SOCIAL STUFF:

Substack ➔   / dearcoach.substack.com
Instagram ➔ /@coachmichellekuei
Facebook ➔   / coachmichellekuei
Linkedin ➔   / michellekuei
Website ➔ michellekuei.com

Book a strategy call with Michelle ➔ http://coachwithclients.co/strategycall

There’s never been more demand for coaching.

Life coaching.
 Business coaching.
 Wellness coaching.

People are actively looking for help.

So why are so many coaches still struggling to sign even 2–3 consistent clients?

In this episode, I’m breaking down the 3 real reasons coaches aren’t getting clients — and I promise at least one of these is going to hit home.

Because the problem isn’t the market.

The problem is how you’re showing up in it.

In this episode, we talk about:

• Why coaching demand is NOT the issue
 • The difference between coaching vs marketing
 • Why leading with “process” is costing you clients
 • The biggest mistake coaches make on discovery calls
 • Why avoiding sales is hurting your business
 • How to make a clear, confident offer without being pushy
 • What actually helps people say YES to working with you

🎁 Resources Mentioned

👉 Six-Figure Niche & Avatar Builder
http://6figurenichebuilder.com

👉 Book a Strategy Call
 http://coachwithclients.com/strategycall

Drop me a line and share your thoughts!

About the host:

Michelle Kuei is a business and marketing coach for coaches. She helps coaches across all niches stop chasing clients and start attracting them using her Client Enrollment Method. She's the founder of Elevate LifeCoaching, the creator of the Coach With Clients Academy, and the host of the Make It Visible podcast and Office Hours with Michelle, live every Saturday on YouTube.

An ICF-accredited coach (iPEC), certified copywriter, and Top 15 Coach in Los Angeles, Michelle built her coaching business while working full-time as a pharmacist. Learn more at michellekuei.com.

Subscribe & review:

If this episode helped you, the best thank-you is a quick rating and review wherever you listen.

 
🐦 SOCIAL STUFF:

Substack ➔   / dearcoach.substack.com
Instagram ➔ /@coachmichellekuei
Facebook ➔   / coachmichellekuei
Linkedin ➔   / michellekuei
Website ➔ michellekuei.com

Book a strategy call with Michelle ➔ http://coachwithclients.co/strategycall

When I first started my coaching business, one of the first things I did was build a website.

I thought having a website would make my business look legitimate.

So I bought the domain, started designing the pages, and planned to send people there.

But what I didn’t realize at the time was this:

A website only works when the foundation behind it is clear.

Without the right messaging, niche, and copy, a beautiful website won’t bring you clients.

In this episode, I’m sharing two of the biggest mistakes I see coaches make when building their website — mistakes that can cost thousands of dollars and months of frustration.

If you're thinking about building a website (or already have one), this episode will help you make sure it actually works.

In this episode we talk about:

• Why many coaches build their website too early
• The real purpose of a coaching website
• Why copy should come before design
• The messaging mistake that makes websites confusing
• Why nobody will visit your website unless you promote it
• The two foundational things every coaching website needs

🔗 Links Mentioned

Website

 https://elevatelifecoaching.org

Free Resource:

 7-Step Roadmap to Build Your Coaching Business & Get Clients

YouTube Channel

Marketing, But Easier for coaches

Drop me a line and share your thoughts!

About the host:

Michelle Kuei is a business and marketing coach for coaches. She helps coaches across all niches stop chasing clients and start attracting them using her Client Enrollment Method. She's the founder of Elevate LifeCoaching, the creator of the Coach With Clients Academy, and the host of the Make It Visible podcast and Office Hours with Michelle, live every Saturday on YouTube.

An ICF-accredited coach (iPEC), certified copywriter, and Top 15 Coach in Los Angeles, Michelle built her coaching business while working full-time as a pharmacist. Learn more at michellekuei.com.

Subscribe & review:

If this episode helped you, the best thank-you is a quick rating and review wherever you listen.

 
🐦 SOCIAL STUFF:

Substack ➔   / dearcoach.substack.com
Instagram ➔ /@coachmichellekuei
Facebook ➔   / coachmichellekuei
Linkedin ➔   / michellekuei
Website ➔ michellekuei.com

Book a strategy call with Michelle ➔ http://coachwithclients.co/strategycall

Some of the most horrifying stories I hear from coaches?

They spend thousands of dollars building funnels, websites, and memberships…and they still don’t have paying clients.

So in today’s episode, I’m breaking down what a funnel actually is — and how to set up a simple funnel as a new coach without complicated tech or expensive software.

Because a funnel isn’t magic.

It’s just the path that turns strangers into clients:
 how people find you → how they trust you → how they pay you.

In this episode, we cover:

• What a funnel really is (in plain English)
• The 3 stages of a simple funnel: Attention, Nurture, Conversion
• Why your funnel won’t be a straight line (and what to do instead)
• How to stop chasing clients and let the system do the work
• The beginner-friendly way to build your funnel

🎁 Resources Mentioned

✅ Free 7-Step Roadmap to Build Your Coaching Business & Get Clients

📩 Want feedback on your funnel idea?
 Email me: [email protected]

✅ Coaching Business Lounge (ongoing support + feedback)

Drop me a line and share your thoughts!

About the host:

Michelle Kuei is a business and marketing coach for coaches. She helps coaches across all niches stop chasing clients and start attracting them using her Client Enrollment Method. She's the founder of Elevate LifeCoaching, the creator of the Coach With Clients Academy, and the host of the Make It Visible podcast and Office Hours with Michelle, live every Saturday on YouTube.

An ICF-accredited coach (iPEC), certified copywriter, and Top 15 Coach in Los Angeles, Michelle built her coaching business while working full-time as a pharmacist. Learn more at michellekuei.com.

Subscribe & review:

If this episode helped you, the best thank-you is a quick rating and review wherever you listen.

 
🐦 SOCIAL STUFF:

Substack ➔   / dearcoach.substack.com
Instagram ➔ /@coachmichellekuei
Facebook ➔   / coachmichellekuei
Linkedin ➔   / michellekuei
Website ➔ michellekuei.com

Book a strategy call with Michelle ➔ http://coachwithclients.co/strategycall

If you ever wonder...

When should you actually start building your coaching business?

In this episode, I’m breaking down why waiting until you finish certification could slow your visibility, delay your income, and keep you stuck longer than necessary.

Over the years, I’ve had countless new coaches ask me:

• Do I really need certification?
• When should I start marketing myself?
• What do I say when someone asks what I do?
• How do I build an audience if I’m just getting started?

If building your coaching business is on your list this year, this episode is for you.

Inside this episode:

✔ Do you really need certification?
 ✔ When should you begin marketing yourself?
 ✔ What do you say when someone asks what you do?
 ✔ How to build an audience before you’re “ready”
 ✔ The 3 actions every coach should take this week
 ✔ The biggest mistake beginners make when testing offers

If becoming a working coach is on your goal list this year, hit play.

🎁 Resources Mentioned

Free 7-Step Roadmap to Build Your Coaching Business & Get Clients
 👉 Get It Here

Want the referral email template I used to get early clients?
 Email me at: [email protected]

🎧 Coming Next

Next week: How to create a simple funnel as a beginner coach — so you always know where your next client is coming from.

Drop me a line and share your thoughts!

About the host:

Michelle Kuei is a business and marketing coach for coaches. She helps coaches across all niches stop chasing clients and start attracting them using her Client Enrollment Method. She's the founder of Elevate LifeCoaching, the creator of the Coach With Clients Academy, and the host of the Make It Visible podcast and Office Hours with Michelle, live every Saturday on YouTube.

An ICF-accredited coach (iPEC), certified copywriter, and Top 15 Coach in Los Angeles, Michelle built her coaching business while working full-time as a pharmacist. Learn more at michellekuei.com.

Subscribe & review:

If this episode helped you, the best thank-you is a quick rating and review wherever you listen.

 
🐦 SOCIAL STUFF:

Substack ➔   / dearcoach.substack.com
Instagram ➔ /@coachmichellekuei
Facebook ➔   / coachmichellekuei
Linkedin ➔   / michellekuei
Website ➔ michellekuei.com

Book a strategy call with Michelle ➔ http://coachwithclients.co/strategycall

New coach.
Still in certification.
Business dreams ready to go.

But then the brain kicks in…

Who am I to call myself a coach?
Should I wait until I graduate?
What if people judge me?

In this episode, I'm tackling one of the biggest identity blocks keeping talented coaches invisible and broke. 

💡 What You’ll Learn

• Why waiting to finish your program delays your income
• The real reason new coaches hesitate to use the title
• How identity affects visibility and confidence
• What happens when you coach but never invite someone to continue
• The difference between helping and actually serving
• Three steps to start seeing yourself as a coach now
• A weekly action challenge to build momentum immediately

🎁 Free Resource Mentioned
Ready for a step-by-step plan? 👉 Download Michelle’s 7-Step Roadmap to Build Your Coaching Business & Get Clients

🚀 Want Support Building Your Coaching Business? Check out Michelle’s programs, coaching, and free resources:  https://elevatelifecoaching.org

Drop me a line and share your thoughts!

About the host:

Michelle Kuei is a business and marketing coach for coaches. She helps coaches across all niches stop chasing clients and start attracting them using her Client Enrollment Method. She's the founder of Elevate LifeCoaching, the creator of the Coach With Clients Academy, and the host of the Make It Visible podcast and Office Hours with Michelle, live every Saturday on YouTube.

An ICF-accredited coach (iPEC), certified copywriter, and Top 15 Coach in Los Angeles, Michelle built her coaching business while working full-time as a pharmacist. Learn more at michellekuei.com.

Subscribe & review:

If this episode helped you, the best thank-you is a quick rating and review wherever you listen.

 
🐦 SOCIAL STUFF:

Substack ➔   / dearcoach.substack.com
Instagram ➔ /@coachmichellekuei
Facebook ➔   / coachmichellekuei
Linkedin ➔   / michellekuei
Website ➔ michellekuei.com

Book a strategy call with Michelle ➔ http://coachwithclients.co/strategycall

If you’ve ever thought:

• “I love coaching… but my business feels all over the place”
• “I have so many tools, but I don’t know how to package them”
• “I’m doing a lot… and still not getting clients”

This episode is for you.

In today’s conversation, I’m sharing real client stories and the behind-the-scenes shifts that happen when coaches stop guessing and finally get clear on:

• who they’re meant to serve (without spiraling)
• how to merge their skills, story, and experience into one clear offer
• how to market in a way that feels grounded instead of exhausting
• why confidence grows when you have a real plan

You’ll hear what it looks like when coaches go from scattered to clear, from overthinking to taking action, and from hiding to actually being seen.

This isn’t about becoming louder or more “salesy.”
 It’s about clarity, support, and building a business that actually fits you.

In this episode, we cover:

• The internal shift coaches don’t expect when they do this work
• Why having more tools isn’t the answer
• The “Who do I serve?” question that keeps coaches stuck
• How niche clarity shows up through the right questions
• The difference between having an idea and taking action
• Why introverted coaches thrive with simple, clear strategy
• What changes when fear turns into curiosity

🚪 Coaching Biz Builder is OPEN

If you’re ready to stop guessing and want support building your message, offer, and client-getting plan step by step, Coaching Biz Builder is open for a limited time.

This is my 8-week live cohort where we build:

• a clear message people recognize themselves in
• an offer that’s easy to say yes to
• one visibility path you can stick with
• a simple enrollment process that doesn’t feel awkward or salesy

➡️ Learn more and join here: http://coachingbizbuilder.com

Drop me a line and share your thoughts!

About the host:

Michelle Kuei is a business and marketing coach for coaches. She helps coaches across all niches stop chasing clients and start attracting them using her Client Enrollment Method. She's the founder of Elevate LifeCoaching, the creator of the Coach With Clients Academy, and the host of the Make It Visible podcast and Office Hours with Michelle, live every Saturday on YouTube.

An ICF-accredited coach (iPEC), certified copywriter, and Top 15 Coach in Los Angeles, Michelle built her coaching business while working full-time as a pharmacist. Learn more at michellekuei.com.

Subscribe & review:

If this episode helped you, the best thank-you is a quick rating and review wherever you listen.

 
🐦 SOCIAL STUFF:

Substack ➔   / dearcoach.substack.com
Instagram ➔ /@coachmichellekuei
Facebook ➔   / coachmichellekuei
Linkedin ➔   / michellekuei
Website ➔ michellekuei.com

Book a strategy call with Michelle ➔ http://coachwithclients.co/strategycall