Make It Visible

If you’ve ever thought, “Maybe if I give away some free sessions, people will see the value and sign up…” — this episode is for you.

Free sessions don’t create paying clients.

They create freebie seekers, drain your confidence, and leave you wondering if coaching can ever be a real business.

In this episode of the Make It Visible Podcast, I’m breaking down why free sessions don’t work and what you should be doing instead if you want to fill your calendar with paying clients.

What You’ll Learn in This Episode:

• The 3 reasons free sessions keep you stuck in confusion (instead of building momentum).
• The mindset shift you need to stop proving your worth and start owning your value.
• What to offer instead of free sessions that actually leads to discovery calls and paying clients.

Because yes — you can build your coaching business and sign clients without giving away all your time for free.

Links & Resources:
🎯 Join the free masterclass: Your First $5K Month: How to Market, Get Clients, and Build an Online Coaching Biz (Even if You’re New) → https://coachwithclients.com/5kmasterclass

If this episode hit home for you, share it with another coach who’s stuck in the “free session cycle.” We’re in this together.

Drop me a line and share your thoughts!

About the host:

Michelle Kuei is a business and marketing coach for coaches. She helps coaches across all niches stop chasing clients and start attracting them using her Client Enrollment Method. She's the founder of Elevate LifeCoaching, the creator of the Coach With Clients Academy, and the host of the Make It Visible podcast and Office Hours with Michelle, live every Saturday on YouTube.

An ICF-accredited coach (iPEC), certified copywriter, and Top 15 Coach in Los Angeles, Michelle built her coaching business while working full-time as a pharmacist. Learn more at michellekuei.com.

Subscribe & review:

If this episode helped you, the best thank-you is a quick rating and review wherever you listen.

 
🐦 SOCIAL STUFF:

Substack ➔   / dearcoach.substack.com
Instagram ➔ /@elevatelifecoach
Facebook ➔   / coachmichellekuei
Linkedin ➔   / michellekuei
Website ➔ michellekuei.com

Book a strategy call with Michelle ➔ http://coachwithclients.co/strategycall

One of the biggest struggles new coaches face is the chicken-and-egg problem: How do I charge for coaching when I don’t have testimonials yet?

 And how do I get testimonials if I haven’t charged anyone?

In this episode of Make It Visible, I’m breaking down 3 ways to prove your credibility and authority even if you don’t have a single client success story yet. Because yes — you can confidently charge $5K without a wall of testimonials to back you up.

What You’ll Learn in This Episode: 

1. Why your “I help” statement is more than just an elevator pitch).

2. How to use your story, background, or industry data to build authority before your first client.

3. How showing a clear framework instantly builds trust and confidence in your offer.

Links & Resources:

 👉 Save your spot in the free masterclass: Your First $5K Month: How to Market, Get Clients, and Build an Online Coaching Biz (Even if You’re New) → https://coachwithclients.com/5kmasterclass

If you found this episode helpful, share it with a coach who needs to hear it. And don’t forget to subscribe so you never miss a visibility tip that helps you get seen, get clients, and grow your coaching business.

Drop me a line and share your thoughts!

About the host:

Michelle Kuei is a business and marketing coach for coaches. She helps coaches across all niches stop chasing clients and start attracting them using her Client Enrollment Method. She's the founder of Elevate LifeCoaching, the creator of the Coach With Clients Academy, and the host of the Make It Visible podcast and Office Hours with Michelle, live every Saturday on YouTube.

An ICF-accredited coach (iPEC), certified copywriter, and Top 15 Coach in Los Angeles, Michelle built her coaching business while working full-time as a pharmacist. Learn more at michellekuei.com.

Subscribe & review:

If this episode helped you, the best thank-you is a quick rating and review wherever you listen.

 
🐦 SOCIAL STUFF:

Substack ➔   / dearcoach.substack.com
Instagram ➔ /@elevatelifecoach
Facebook ➔   / coachmichellekuei
Linkedin ➔   / michellekuei
Website ➔ michellekuei.com

Book a strategy call with Michelle ➔ http://coachwithclients.co/strategycall

Most life coaches struggle in the beginning — not because they’re bad at coaching, but because of three sneaky mistakes that quietly block discovery calls and paying clients.

In this episode, I’ll break down:

• Why calling yourself a life coach is too broad and keeps clients confused
• The comparison trap that makes your offer feel less valuable than other coaches
• How fuzzy messaging kills sales — and what to say instead so people book with you

And here’s the good news: each of these problems has a solution. Yes, you can get paying clients, and yes, you can hit your first $5K month — without giving away free sessions forever.

👉 Join my free masterclass: Your First $5K Month: How to Market, Get Clients, and Build an Online Coaching Biz (Even if You’re New)
https://coachwithclients.com/5kmasterclass

✨ If you’re new — or “new-ish” — and you’re ready to stop guessing and start getting clients, this masterclass is for you. Save your seat today!

#LifeCoach #CoachingBusiness #GetCoachingClients

Drop me a line and share your thoughts!

About the host:

Michelle Kuei is a business and marketing coach for coaches. She helps coaches across all niches stop chasing clients and start attracting them using her Client Enrollment Method. She's the founder of Elevate LifeCoaching, the creator of the Coach With Clients Academy, and the host of the Make It Visible podcast and Office Hours with Michelle, live every Saturday on YouTube.

An ICF-accredited coach (iPEC), certified copywriter, and Top 15 Coach in Los Angeles, Michelle built her coaching business while working full-time as a pharmacist. Learn more at michellekuei.com.

Subscribe & review:

If this episode helped you, the best thank-you is a quick rating and review wherever you listen.

 
🐦 SOCIAL STUFF:

Substack ➔   / dearcoach.substack.com
Instagram ➔ /@elevatelifecoach
Facebook ➔   / coachmichellekuei
Linkedin ➔   / michellekuei
Website ➔ michellekuei.com

Book a strategy call with Michelle ➔ http://coachwithclients.co/strategycall

If you’ve been doing all the things to grow your coaching business—but still feel like something’s missing—this episode will help you understand why.

In today’s episode, I’m sharing the real reason so many life coaches feel stuck, overwhelmed, or scattered in their business-building journey.

It’s not about a lack of effort. It’s not even about talent.

It’s that most new coaches are operating with isolated pieces of a much bigger system—and without a full picture, those pieces rarely lead to consistent clients or income.

🎯 In this episode, you’ll learn:

• What visibility marketing really means—and how it applies to everything you do
• How to shift from piecing things together to building with strategy and clarity
• The five essential elements every coaching business needs to grow sustainably
• An invitation to my free live masterclass: Your First $5K Month as a Life Coach

If you’re a coach in the early stages of building your business, and you’re looking for a smarter, more strategic way to attract aligned clients and build momentum—this is the episode for you.

💡 Join the Free Masterclass: Your First $5K Month as a Life Coach

In this live training, I’ll show you the roadmap I teach my clients to go from guessing to getting booked—with clarity, confidence, and a system that actually works. 🎟️ Register here: coachwithclients.com/5Kmasterclass

Drop me a line and share your thoughts!

About the host:

Michelle Kuei is a business and marketing coach for coaches. She helps coaches across all niches stop chasing clients and start attracting them using her Client Enrollment Method. She's the founder of Elevate LifeCoaching, the creator of the Coach With Clients Academy, and the host of the Make It Visible podcast and Office Hours with Michelle, live every Saturday on YouTube.

An ICF-accredited coach (iPEC), certified copywriter, and Top 15 Coach in Los Angeles, Michelle built her coaching business while working full-time as a pharmacist. Learn more at michellekuei.com.

Subscribe & review:

If this episode helped you, the best thank-you is a quick rating and review wherever you listen.

 
🐦 SOCIAL STUFF:

Substack ➔   / dearcoach.substack.com
Instagram ➔ /@elevatelifecoach
Facebook ➔   / coachmichellekuei
Linkedin ➔   / michellekuei
Website ➔ michellekuei.com

Book a strategy call with Michelle ➔ http://coachwithclients.co/strategycall

Stuck in ‘almost ready’ mode? 

80% there, but holding back because you think you need one more thing before you tell the world about your coaching offer?

Inside this episode, you’ll learn:

 ✔️ The hidden cost of waiting until you feel “ready”
 ✔️ Why clarity only comes after action (and not before)
 ✔️ My simple 3-step approach to announce your offer, sketch a starter package, and refine it as you go

✨ Action Step: Write your announcement post today. It doesn’t have to be fancy. Just tell your audience what you’re doing now and invite them to reach out.

💡 Want a roadmap so you don’t spin in circles? Grab my FREE Coaching Biz Roadmap — a 3-step guide that shows you:

• The exact milestones every successful coach hits on the way to clients
• What actually matters right now (and what you can ignore for later 🙌)
• How to move forward with clarity instead of just “figuring it out”

👉 Get it here: coachwithclients.com/3stepscoachingbiz

If this episode gave you the nudge you needed, share it with a coach friend who’s been sitting in “almost ready” mode. 

And don’t forget to subscribe so you never miss an episode.

Drop me a line and share your thoughts!

About the host:

Michelle Kuei is a business and marketing coach for coaches. She helps coaches across all niches stop chasing clients and start attracting them using her Client Enrollment Method. She's the founder of Elevate LifeCoaching, the creator of the Coach With Clients Academy, and the host of the Make It Visible podcast and Office Hours with Michelle, live every Saturday on YouTube.

An ICF-accredited coach (iPEC), certified copywriter, and Top 15 Coach in Los Angeles, Michelle built her coaching business while working full-time as a pharmacist. Learn more at michellekuei.com.

Subscribe & review:

If this episode helped you, the best thank-you is a quick rating and review wherever you listen.

 
🐦 SOCIAL STUFF:

Substack ➔   / dearcoach.substack.com
Instagram ➔ /@elevatelifecoach
Facebook ➔   / coachmichellekuei
Linkedin ➔   / michellekuei
Website ➔ michellekuei.com

Book a strategy call with Michelle ➔ http://coachwithclients.co/strategycall

You’ve probably heard two extremes:
 

👉 “Of course you need a website!”
 👉 “Forget the website, just get clients!”

So… which one is true for you?

In today’s episode, we’re spilling the tea on the real truth about websites for coaches. (Spoiler: your website isn’t the problem. The real question is: are you actually ready for one?)

Here’s what you'll learn from this episode: 

• Why your website might be acting like a digital tumbleweed (ouch).
• The exact stage in your business when a website finally makes sense (and starts paying you back).
• The 3 signs you’re ready for a site that becomes your 24/7 spokesperson.
• What to do instead of wasting money on colors, fonts, and “rebrands” that don’t bring clients.

If you’re brand new or even a couple of years into coaching and wondering, “Should I build a site now, or wait?” — this one’s for you.

💡 Ready to know for sure where you are in your coaching business? Take my 2-minute Coaching Business Assessment and find out what stage you’re at + what to focus on next (so you don’t waste time or money on the wrong thing).

 👉 Take the quiz here

If this episode helped you, share it with a coach friend who’s stressing over their website. And don’t forget to subscribe so you never miss an episode.

Drop me a line and share your thoughts!

About the host:

Michelle Kuei is a business and marketing coach for coaches. She helps coaches across all niches stop chasing clients and start attracting them using her Client Enrollment Method. She's the founder of Elevate LifeCoaching, the creator of the Coach With Clients Academy, and the host of the Make It Visible podcast and Office Hours with Michelle, live every Saturday on YouTube.

An ICF-accredited coach (iPEC), certified copywriter, and Top 15 Coach in Los Angeles, Michelle built her coaching business while working full-time as a pharmacist. Learn more at michellekuei.com.

Subscribe & review:

If this episode helped you, the best thank-you is a quick rating and review wherever you listen.

 
🐦 SOCIAL STUFF:

Substack ➔   / dearcoach.substack.com
Instagram ➔ /@elevatelifecoach
Facebook ➔   / coachmichellekuei
Linkedin ➔   / michellekuei
Website ➔ michellekuei.com

Book a strategy call with Michelle ➔ http://coachwithclients.co/strategycall

Summer’s heating up—and so is the pressure to “keep showing up” in your business. But what if visibility didn’t mean being everywhere, all the time? 

In this kickoff episode of Coffee & Coaching, Michelle shares a simple, stress-free plan to stay visible, relevant, and client-attracting during the busiest, beachiest months of the year.

You’ll learn:

1. The #1 mistake coaches make with summer visibility
2. How to pick your “anchor platform” and ditch the burnout
3. Two smart ways to stay top of mind without being online 24/7
4. What a “summer pop-up offer” is (and how it helps you get paid)

So go ahead, sip your iced latte—and simplify your summer marketing strategy.

💻 Want hot seat coaching with Michelle? Join the next Coffee & Coaching Club call for real-time feedback, personalized support, and clarity on what’s keeping you stuck.

👉 Join us at coffeecoachingclub.com

💬 Rate & Review the Podcast Loving the show? Let Michelle know by leaving a 5-star review on Apple Podcasts. It helps more coaches find this bite-sized brilliance!

Drop me a line and share your thoughts!

About the host:

Michelle Kuei is a business and marketing coach for coaches. She helps coaches across all niches stop chasing clients and start attracting them using her Client Enrollment Method. She's the founder of Elevate LifeCoaching, the creator of the Coach With Clients Academy, and the host of the Make It Visible podcast and Office Hours with Michelle, live every Saturday on YouTube.

An ICF-accredited coach (iPEC), certified copywriter, and Top 15 Coach in Los Angeles, Michelle built her coaching business while working full-time as a pharmacist. Learn more at michellekuei.com.

Subscribe & review:

If this episode helped you, the best thank-you is a quick rating and review wherever you listen.

 
🐦 SOCIAL STUFF:

Substack ➔   / dearcoach.substack.com
Instagram ➔ /@elevatelifecoach
Facebook ➔   / coachmichellekuei
Linkedin ➔   / michellekuei
Website ➔ michellekuei.com

Book a strategy call with Michelle ➔ http://coachwithclients.co/strategycall

If you've ever launched a course, membership, or coaching offer—you already know it’s way more than “build it and they will come.”

In this episode, I’m taking you behind the scenes of my most recent launch for Signature Talk Academy—and I’m breaking down the real story: the good, the bad, and the totally LOL.

You’ll hear what worked, what didn’t, what totally threw me off (hello fractured foot 😅), and why I keep launching the way I do—even when life throws curveballs.

Whether you’re prepping for your first launch or refining your fifth, this episode is packed with insight, strategy, and honest reflections to help you stay focused, stay sane, and stay profitable.

Key Takeaways:

• A launch isn’t a “one-and-done”—it’s a system that brings clarity, consistency, and clients
  
  
• You need a longer warm-up runway than you think. Trust is built before your cart opens.
  
  
• Stay focused on one offer at a time. Too many offers = confused audience.
  
  
• Social attention spans are short—build deeper relationships in fewer places (like a Facebook group).
  
  
• Life will happen. Build resilience into your process and stay flexible.
• Reuse and repurpose everything. Your future self will thank you.
  
  🔗 Mentioned in This Episode:

🎓 Signature Talk Academy – My group coaching program for coaches ready to speak, get visible, and book clients. (Doors are currently closed, but stay tuned!)

💼 1:1 Coaching with Michelle – Ready for hands-on help with your business and visibility strategy? You don’t have to wait for a launch—this is open year-round!
📩 DM me “1:1” on Instagram or head to elevatelifecoaching.org

📣 Join the Community – Speak to Attract Clients Facebook Group is where I hang out and share exclusive trainings. Join us here: Speak To Attract

❤️ Love this episode?

Send it to a fellow coach or course creator who needs to hear the real talk about launching—and don’t forget to hit follow so you never miss a new episode of Make It Visible.

Drop me a line and share your thoughts!

About the host:

Michelle Kuei is a business and marketing coach for coaches. She helps coaches across all niches stop chasing clients and start attracting them using her Client Enrollment Method. She's the founder of Elevate LifeCoaching, the creator of the Coach With Clients Academy, and the host of the Make It Visible podcast and Office Hours with Michelle, live every Saturday on YouTube.

An ICF-accredited coach (iPEC), certified copywriter, and Top 15 Coach in Los Angeles, Michelle built her coaching business while working full-time as a pharmacist. Learn more at michellekuei.com.

Subscribe & review:

If this episode helped you, the best thank-you is a quick rating and review wherever you listen.

 
🐦 SOCIAL STUFF:

Substack ➔   / dearcoach.substack.com
Instagram ➔ /@elevatelifecoach
Facebook ➔   / coachmichellekuei
Linkedin ➔   / michellekuei
Website ➔ michellekuei.com

Book a strategy call with Michelle ➔ http://coachwithclients.co/strategycall

Not all visibility is created equal.

If you’ve ever wondered whether saying “yes” to a podcast guest spot is actually worth it—or felt unsure about paying to be on someone else’s platform—this episode is for you.

I’m breaking down 5 must-ask questions before applying to be on any show… because real visibility isn’t just about being everywhere. 

It’s about showing up in the right rooms with the right message for the right audience.

Plus—I’m sharing the backstory of two coaches from our community who recently got podcast guest invites (and weren’t sure whether to say yes), and I’ll also be giving you a sneak peek into my brand-new membership for coaches who want to get seen and paid as speakers.

Whether you’re pitching yourself for podcasts, speaking gigs, or just starting to build your visibility strategy—this episode will help you stop second-guessing and start making aligned moves.

What You’ll Learn in This Episode:

• How to decide if a podcast guest spot is actually worth your time (or money)
• The 5 questions every coach should ask before saying yes to any visibility opportunity
• Why exposure ≠ clients—and what to focus on instead
• How to finally get clear on where to show up and how to pitch yourself with confidence

💡 Mentioned in This Episode:

🎤 Speak Your Way to Clients – My monthly membership to help coaches get visible, speak confidently, and attract high-paying clients

 → Join Us here: Speak Your Way To Clients 

💌 DM me “STRATEGY” on Instagram @elevatelifecoach and I’ll help you map out your visibility plan.

🔁 Share the Love:

If this episode made you pause and think differently about visibility, share it with another coach or entrepreneur who’s trying to get seen and get clients—without burning out.

And don’t forget to hit “follow” so you never miss a weekly visibility boost!

Drop me a line and share your thoughts!

About the host:

Michelle Kuei is a business and marketing coach for coaches. She helps coaches across all niches stop chasing clients and start attracting them using her Client Enrollment Method. She's the founder of Elevate LifeCoaching, the creator of the Coach With Clients Academy, and the host of the Make It Visible podcast and Office Hours with Michelle, live every Saturday on YouTube.

An ICF-accredited coach (iPEC), certified copywriter, and Top 15 Coach in Los Angeles, Michelle built her coaching business while working full-time as a pharmacist. Learn more at michellekuei.com.

Subscribe & review:

If this episode helped you, the best thank-you is a quick rating and review wherever you listen.

 
🐦 SOCIAL STUFF:

Substack ➔   / dearcoach.substack.com
Instagram ➔ /@elevatelifecoach
Facebook ➔   / coachmichellekuei
Linkedin ➔   / michellekuei
Website ➔ michellekuei.com

Book a strategy call with Michelle ➔ http://coachwithclients.co/strategycall

Ever feel like you're doing all the things—posting on social, networking, launching offers—and still wondering... when am I actually going to land a client?

You’re not alone.

In this episode of Make It Visible, I’m breaking down the REAL timeline behind signing your first (or next) coaching client. Whether you're just getting started or in a slow season, this will give you clarity, confidence, and a strategy to move forward.

✨ Plus, I’m sharing why time isn’t the problem—and what to focus on instead if you want to speed things up.

🔑 If you’re tired of playing the waiting game, this one’s for you.

What you'll learn from this episode:

• Why there’s no “set” timeline for signing coaching clients—and what factors actually influence how fast it happens.
• The one shift that makes your audience go from watching to working with you.
• How to build trust quickly, even if you’re starting from scratch.
• The hidden reason you might be repelling potential clients without knowing it.
• What to focus on daily to stay visible (and get hired faster).
• Real talk on comparison and what “overnight success” actually looks like behind the scenes.

👉 Started a life coaching biz but not sure what's next? Grab a 7 steps roadmap to build your coaching biz and get clients. 

Drop me a line and share your thoughts!

About the host:

Michelle Kuei is a business and marketing coach for coaches. She helps coaches across all niches stop chasing clients and start attracting them using her Client Enrollment Method. She's the founder of Elevate LifeCoaching, the creator of the Coach With Clients Academy, and the host of the Make It Visible podcast and Office Hours with Michelle, live every Saturday on YouTube.

An ICF-accredited coach (iPEC), certified copywriter, and Top 15 Coach in Los Angeles, Michelle built her coaching business while working full-time as a pharmacist. Learn more at michellekuei.com.

Subscribe & review:

If this episode helped you, the best thank-you is a quick rating and review wherever you listen.

 
🐦 SOCIAL STUFF:

Substack ➔   / dearcoach.substack.com
Instagram ➔ /@elevatelifecoach
Facebook ➔   / coachmichellekuei
Linkedin ➔   / michellekuei
Website ➔ michellekuei.com

Book a strategy call with Michelle ➔ http://coachwithclients.co/strategycall