If you've ever launched a course, membership, or coaching offer—you already know it’s way more than “build it and they will come.”

In this episode, I’m taking you behind the scenes of my most recent launch for Signature Talk Academy—and I’m breaking down the real story: the good, the bad, and the totally LOL.

You’ll hear what worked, what didn’t, what totally threw me off (hello fractured foot 😅), and why I keep launching the way I do—even when life throws curveballs.

Whether you’re prepping for your first launch or refining your fifth, this episode is packed with insight, strategy, and honest reflections to help you stay focused, stay sane, and stay profitable.

Key Takeaways:

• A launch isn’t a “one-and-done”—it’s a system that brings clarity, consistency, and clients
  
  
• You need a longer warm-up runway than you think. Trust is built before your cart opens.
  
  
• Stay focused on one offer at a time. Too many offers = confused audience.
  
  
• Social attention spans are short—build deeper relationships in fewer places (like a Facebook group).
  
  
• Life will happen. Build resilience into your process and stay flexible.
• Reuse and repurpose everything. Your future self will thank you.
  
  🔗 Mentioned in This Episode:

🎓 Signature Talk Academy – My group coaching program for coaches ready to speak, get visible, and book clients. (Doors are currently closed, but stay tuned!)

💼 1:1 Coaching with Michelle – Ready for hands-on help with your business and visibility strategy? You don’t have to wait for a launch—this is open year-round!
📩 DM me “1:1” on Instagram or head to elevatelifecoaching.org

📣 Join the Community – Speak to Attract Clients Facebook Group is where I hang out and share exclusive trainings. Join us here: Speak To Attract

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Meet Your Host:

Hey, I’m Michelle — The coaches’ coach.

I'm a visibility marketing strategist who helps female coaches simplify their message, stand out, and scale their business without the hustle.

I believe your coaching business should feel beautiful and profitable — without sacrificing your sanity, your weekends, or your personality.

Through magnetic messaging, simple marketing systems, and smart visibility strategies, I help you build a brand that clients can’t help but say, “OMG, that’s who I need!”

More clarity, more clients, more champagne moments. 🥂

Because building your dream business shouldn’t be a nightmare — it should feel like coming home.

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