If you've ever launched a course, membership, or coaching offer—you already know it’s way more than “build it and they will come.”

In this episode, I’m taking you behind the scenes of my most recent launch for Signature Talk Academy—and I’m breaking down the real story: the good, the bad, and the totally LOL.

You’ll hear what worked, what didn’t, what totally threw me off (hello fractured foot 😅), and why I keep launching the way I do—even when life throws curveballs.

Whether you’re prepping for your first launch or refining your fifth, this episode is packed with insight, strategy, and honest reflections to help you stay focused, stay sane, and stay profitable.

Key Takeaways:

• A launch isn’t a “one-and-done”—it’s a system that brings clarity, consistency, and clients
  
  
• You need a longer warm-up runway than you think. Trust is built before your cart opens.
  
  
• Stay focused on one offer at a time. Too many offers = confused audience.
  
  
• Social attention spans are short—build deeper relationships in fewer places (like a Facebook group).
  
  
• Life will happen. Build resilience into your process and stay flexible.
• Reuse and repurpose everything. Your future self will thank you.
  
  🔗 Mentioned in This Episode:

🎓 Signature Talk Academy – My group coaching program for coaches ready to speak, get visible, and book clients. (Doors are currently closed, but stay tuned!)

💼 1:1 Coaching with Michelle – Ready for hands-on help with your business and visibility strategy? You don’t have to wait for a launch—this is open year-round!
📩 DM me “1:1” on Instagram or head to elevatelifecoaching.org

📣 Join the Community – Speak to Attract Clients Facebook Group is where I hang out and share exclusive trainings. Join us here: Speak To Attract

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Meet Your Host:

Hey there! I’m Michelle Kui—Visibility Marketing and Speaker Success Coach.

I’m the founder of Elevate LifeCoaching, where I help coaches like you build a stand-out brand, attract high-quality 5-6 figure clients, and land paid speaking gigs—all by leveraging the #1 most important asset in your business (hint: it’s not JUST social media!).

My Journey into Public Speaking & Visibility

My speaking journey started early—at 9 years old when my dad voluntold me to enter a speech contest (thanks, Dad!). Since then, I became the go-to speaker whenever someone needed a voice on short notice.

From leading corporate workshops to running training sessions, I thrived where most people froze—grabbing the mic while others sat back, hoping not to get called on.

After working with hundreds of coaches, I realized a HUGE missing piece that most entrepreneurs completely overlook—and it’s the #1 strategy top coaches use to grow their business, attract premium clients, and get booked on bigger stages.

Are you using it? If not, let’s change that. 🚀

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