I launched Learn Lettering one year ago yesterday. It was my very first product launch and it grossed six figures in the first three days of launching.

How was I able to do this? Well, I have an exhaustive case study in e060 with all of the details, but essentially I owe it to a year of immersion in the world of marketing!

I learned everything I could. I studied countless examples from other people. I searched the web and read articles, listened to podcasts, watched videos and gleaned whatever wisdom I could from those who had been there before me.

I learned two things:

1. How to make sure you’re building what other people want (and will pay for) and not just what you want.

2. The absolute, undeniable power of email.

In the last episode, we looked at Getting Started With Email Marketing. Today, we’re taking things to the next level and I show you how I use email marketing to launch a product.

I share things I learned, what worked, what didn’t work, and everything from validation, to lead magnets, to what to put in your emails, to evergreen launches so that you too can nail your very first product launch.