“If you don't publish every week, people will forget who you are.” - Steve Toth.

Steve started SEO Notebook four years ago and never missed a week. His newsletter has close to 16,000 subscribers, and his career has been thriving in the digital marketing space ever since.

Steve and I chatted about his journey from being an SEO manager to becoming a successful entrepreneur and helping multiple companies scale using SEO.

Not only that, but he also shared super insightful pieces of advice for aspiring creators, CMOs, and entrepreneurs!

✨ Episode Chapters:

0:43 SEO Notebook and Freshbooks

2:10 How did SEO Notebook Start?

4:37 Consistency has a compounding effect

5:34 Steve’s advice on growing an e-mail list

7:34 Softwares Steve uses

8:24 What’s SEO IRL?

10:34 Give back to the community

14:15 How did Steve quit his job and THRIVE

17:14 Case Study: 50,000 visitors at Freshbooks

21: 31 Case Study 2: Verticalizing Keyword Across multiple industries

24:00 What does an SEO consultant do? Sneak peek into Steve’s work

25:30 Working with Clients or CMOs

27:00 Advice for new agencies and consultants

28:40 Steve’s advice for Aspiring CMOs

📚 Resources Mentioned

SEO Notebook

SEO IRL Conference

SEO Signals Lab

🔗 CONNECT WITH STEVE

👥 Linkedin

💻 Youtube