Matt Myrick is the president of Busted Knuckle Films that he started in 2006. He and his team create off-road motorsports videos and share them on their YouTube, Facebook, Twitter, and Instagram channels. Today his YouTube channel has over 316 million views, his Facebook page has over 2.6 million fans. He also owns and operates Busted Knuckle Offroad where they build custom off road vehicles and parts.