Text the show!

Jen Loofbourrow is the Owner and Founder of Alpine Fit, a baselayer-focused brand that offers multiple fit options in a custom odor-resistant fabric.  Jen joins the show to talk about her background in the outdoors, why she launched a baselayer clothing brand, why proper fit is so important, and much more!

Show Notes and Links

• PCT Days recap 
• Getting involved with the long-distance crowd 
• Seeing products in the wild for the first time 
• Why start a base layer brand? 
• Jen’s custom fabric for Alpine Fit 
• Jen’s outdoor backstory 
• Learning how to pack the essentials 
• Having options, but not TOO many options 
• Emory’s vision of a perfect outdoor store 
• On customers wanting a personal connection 
• The importance of offering multiple fit options 
• How Jen manages fit options 
• Tailoring from Alpine Fit 
• The building blocks of Alpine Fit 
• The importance of a proper fit 
• Bushwhacking Leggings 
• Jen’s perfect layering system 
• How to follow up with Jen and Alpine Fit 
• https://www.facebook.com/alpinefitco
•  https://www.instagram.com/alpinefitco/
•  https://www.youtube.com/@alpinefit
•  https://www.linkedin.com/company/alpinefitco

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