Creative Business Real Talk

161 - How To Build a Creative Portfolio That Actually Gets You Clients


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If you’re overwhelmed thinking about your creative portfolio and don’t know where to begin, please know you ARE NOT ALONE!

Your portfolio isn’t a scrapbook of everything you’ve ever made. It’s a sales tool. And if it’s not bringing in inquiries, it’s probably not structured as well as it can be.

In this episode of Creative Biz Real Talk, I’m sharing:

  • (2:50) How to make a portfolio if you don’t have any clients yet
  • (4:25) What to I include (or NOT include) in your portfolio
  • (8:35) How many photos, etc. to include 
  • (12:25) Final tips & tricks that I have learned over the years!

Whether you’re a calligrapher, illustrator, designer, or service-based creative, this episode will help you create a portfolio that builds confidence and attracts the right type of clients for your business.

Remember - Your portfolio isn’t about proving your worth, it’s about showing clear photos of what you sell, building confidence, and making it easy (not overwhelming) for someone to say yes! Build from CLARITY, not fear.

🎧 Listen now to simplify your portfolio strategy. Because you CAN do this!

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Creative Business Real TalkBy Shinah Chang

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