About Wassim Merheby

Wassim Merheby, a visionary technologist and leader, is the driving force behind Verofax. With a pioneering spirit, Wassim introduced Product Digital Twinning, revolutionizing consumer engagement for CPG and Retail sectors. His innovative solutions, including the Digital Product Passport, facilitate companies on their path to Net-Zero and ESG markets.

Wassim's impactful career spans Fortune 100 brands, aligning purpose with impact, and he remains committed to supporting Fortune 500 companies, fostering growth, and forging purpose-driven collaborations.

About this Episode

Picture a world where technology reshapes how we engage with beloved brands. Join us on the Matrix Green Pill podcast with visionary trailblazer Wassim Merheby, the mastermind behind Verofax.

Wassim unveils the game-changing concept of digital twinning, revolutionising consumer interactions and championing environmental sustainability through the ingenious Digital Product Passport solution. Wassim's life philosophy led him to Verofax and a mission to drive scientific research on microplastics and educate the next generation on eco-friendly choices. He shares his rollercoaster journey, offering priceless advice on building dream teams.

Dive into Wassim's tale of resilience, navigating challenges, and empowering startups. This episode is a treasure trove of insights from a tech-sustainability pioneer.

Quotes

4:19 – There is no real interactive, real-time engagement between the brand and consumers, and we wanted to change that

 16:23 – We ensured that we developed a solution for digital products by sporting on the sustainable side

17:07 – Your employees are your journey partners, and you need to ensure that they feel that way too.

17:12 – Your employees need to own that business just like you own it

19:24 – It's not about the technology. It's the transformation it sparks.

Useful Links

Website: https://verofax.com/

Instagram: https://www.instagram.com/verofaxltd/

Facebook: https://www.facebook.com/verofax

LinkedIn: https://www.linkedin.com/in/wassimmerheby/

The Matrix Green Pill Podcast: https://thematrixgreenpill.com/

Please review us: https://g.page/r/CS8IW35GvlraEAI/review

The Matrix Green Pill Podcast: https://thematrixgreenpill.com/
Please review us: https://g.page/r/CS8IW35GvlraEAI/review