About Dr. Beatrix Henkel
Dr. Beatrix Henkel is a passionate educator, systems thinker, and industrial hemp advocate with over two decades of global experience. Her work spans the education sector and eco-project development across Ukraine, Hungary, and the UAE. With a deep belief in conscious leadership and sustainability, she empowers individuals to become the leaders they want to follow. Through her company Hempy People, Beatrix works to reshape the perception and use of industrial hemp while fostering value-based partnerships for real-world impact.

About this Episode
In this thought-provoking episode of The Matrix Green Pill Podcast, host Hilmarie Hutchison sits down with Beatrix to explore how education, leadership, and sustainability are interconnected. Beatrix shares her transformative journey from traditional education into eco-conscious innovation—highlighting projects in Ukraine, Hungary, and the UAE that leverage industrial hemp as a solution for sustainable living.

She unpacks systems thinking, explains the misunderstood power of hemp, and emphasizes the importance of being present in our lives and decisions. With touching honesty, Beatrix also reflects on her personal “Green Pill” moment—her mother’s passing—that catalyzed her journey of self-discovery and alignment with nature.

This episode is packed with insights for changemakers, educators, and anyone seeking to make a meaningful impact.

Quotes

2:14 - Still in the journey of exploration. I’m not planning to finish it this life.So, I’m just learning and growing as much as I can.

3:11 – My story would be that of a normal one if it wasn’t for the adversity I had to overcome.

4:03 - This is where I’m going and this is where I’m looking, to provide value, to add value to people around me, at the same time I’m also growing.

4:18 - As much as you are helping others, and you are adding value to others where they can grow, you are also growing.

07:06 – We understand that all of us are responsible for creating, for deciding, for choosing, what we are going to do, how we are going to act, respond and it’s not only environment, it’s also my choices, my every day choices

12:35 – We appreciate the values being brought to us, we appreciate the people we are creating together with and they are open, we are open to learn from everyone.

12:52 – We create this hub of learning and innovation

13:20 – We start looking at what I can create that truly believe and something that truly brings me joy and some that truly gives me a purpose

13:34 – We wanted to invite people to create for others, to create this value and to create from within

18:01 – People are becoming more open, but also people are becoming more aware.

19:04 – The goal is to inspire people to think of themselves, to think of the life they are living and the life they want to live, so they start creating that life because it starts with awareness and that awareness is truly the key to growth

20:39 – The power of it is in the present moment, I’m grateful to be in the moment and that my plans as well

21:47 – Be the leader you want to follow

Useful Links

Website:https://www.beatrixhenkel.com/

Instagram:https://www.instagram.com/thespiritualceo_/

TikTok: https://www.tiktok.com/@thespiritualceo_

Linkedin:https://www.linkedin.com/in/dr-beatrix-henkel-58426580/

The Matrix Green Pill Podcast: https://thematrixgreenpill.com/
Please review us: https://g.page/r/CS8IW35GvlraEAI/review

 About Dr. Katrin Jahn

Dr. Katrin Jahn is the founder of the German Veterinary Clinic in Abu Dhabi and one of only around 10 double board-certified specialists in veterinary behavioral medicine worldwide. With over 25 years of experience, she is a passionate advocate for the mental and emotional well-being of animals. Dr. Jahn has pioneered fear-free and zero-pain veterinary practices in the Middle East and is the visionary behind Trinity Veterinary Behavior, a global online learning platform for pet owners and professionals. Her work combines medical expertise with a compassionate, holistic approach to veterinary care.

About this Episode
In this episode of the Matrix Green Pill Podcast, Hilmarie speaks with Dr. Katrin Jahn about her incredible journey in veterinary medicine and the inspiration behind her unique approach to animal care. Dr. Jahn discusses the founding of the German Veterinary Clinic, the evolution of fear-free and zero-pain practices, and her mission to elevate behavioral health in pets. She explains the motivation behind Trinity Veterinary Behavior and her popular online courses, Learn to Speak Dog and Learn to Speak Cat, designed to help owners better understand their furry companions.

She also debunks common myths around dominance theory, highlights the importance of positive reinforcement, and shares her personal “Green Pill Moment” — a childhood hospital experience that shaped her compassionate approach to animal care. Whether you're a seasoned pet owner or a first-timer, this episode is packed with insights on how to build a healthier, happier relationship with your pet.

Quotes

1:58 – As a profession, we're amazing at taking care of the physical health needs of our pets, but we're not so great at recognizing and treating mental and emotional ill health disorders.

3:41 – What I loved about the UAE is that sense of opportunity—that anything is possible if you put your mind to it.

5:31 – Zero pain is a movement geared towards better recognition and management of pain in pets—especially chronic pain, which is often overlooked.

7:01 – Fear-Free is about reducing anxiety and stress in pets. It starts from the moment they leave their home to when they arrive at the clinic.

9:32 – Becoming double board-certified means I can now educate, write, and contribute globally to improve animal lives.

11:12 – Trinity Veterinary Behavior is my way of giving back—helping both professionals and pet caregivers improve behavioral care.

13:11 – These courses are like being a fly on the wall in my consultation room—they teach what every pet owner or professional should know.

18:46 – Dominance theory is one of the biggest myths in pet behavior—these outdated training styles can actually cause harm.

21:28 – Positive reinforcement is scientifically proven to be quicker, more effective, and free of negative side effects like fear and aggression.

27:10 – We’re creating an open concept where pet parents can stay with their pets—even during procedures—because it matters emotionally.

28:11 – That experience I had as a frightened four-year-old in the hospital shaped everything I do now to ensure pets never feel that way.

Useful Links

Website: https://trinityvetbehaviour.com/

Instagram:https://www.instagram.com/drkatrin_vet_psychiatrist/

LinkedIn: https://www.linkedin.com/in/dr-katrin-jahn/: 

The Matrix Green Pill Podcast: https://thematrixgreenpill.com/
Please review us: https://g.page/r/CS8IW35GvlraEAI/review

 About Daniel Leese

Daniel Leese is a Michelin star chef turned entrepreneur and the founder of And Som Skin, an ethical and sustainable skincare brand for men. He’s also the host of Good Chat with Danny, a podcast where meaningful conversations take center stage. Daniel’s inspiring journey—from overcoming a troubled past and facing possible imprisonment to building a successful life and business in Dubai—is a testament to resilience, transformation, and purpose-driven entrepreneurship. Passionate about natural skincare, Daniel is on a mission to redefine men’s self-care with products that are clean, effective, and built on transparency.

About this Episode
In this powerful episode of the Matrix Green Pill Podcast, Hilmarie sits down with Daniel Leese to explore a journey marked by pain, healing, and reinvention. Daniel opens up about his tumultuous childhood, navigating emotional trauma, and how a life-altering court case pushed him to transform his life. From working in Michelin-starred kitchens in the UK to leaping into entrepreneurship in Dubai, Daniel’s story is one of bold transitions and newfound purpose.

He shares the origin story behind And Som Skin, his passion for clean, natural ingredients, and how he’s advocating for a new narrative in men’s skincare. Daniel talks about how he built a thriving brand rooted in authenticity—without compromising ethics or quality—and how his personal health crisis inspired him to challenge the toxic ingredients used in conventional products.

You’ll also hear his honest thoughts on skincare misconceptions, the emotional impact of poor skin health, and why he believes that self-care should be essential—not optional—for men. Don’t miss his “Green Pill Moment,” a pivotal experience that changed his entire perspective on life.

Quotes

1:57 – From a young age, I was just very intrigued… everything I did in life was just like playing football, cross country—I just loved being outdoors.

3:15 – My story would be that of a normal one if it wasn’t for the adversity I had to overcome.

5:39 – I was just a young man that needed love, needed guidance—and didn’t get it.

8:49 – That therapist was like a gift from God that got sent down to save me.

14:06 – That was the moment I turned my life around. It was like my second chance at life.

18:31 – I wanted to escape… It was an opportunity to leave my old life behind and start afresh.

20:37 – If you do well, then the country does well. And that’s why it works so well for a lot of people.

24:37 – I felt like I’d been cheated my whole life by marketed brands—so I threw everything away and started making my own skincare.

28:22 – The joy of helping someone regain their confidence—that’s what keeps me going.

32:03 – Not everyone is your customer. Focus on the ones you are helping—those who say, ‘I finally found the solution.

34:50 – Hydroxytyrosol is a game changer when it comes to transforming the skin.

45:40 – Every no is one step closer to a yes.

46:34 – When you’re about to lose your freedom, something inside changes forever. 

Useful Links

Website:https://andsomskin.com

Instagram:https://www.instagram.com/andsomdan/

LinkedIn: https://www.linkedin.com/in/danielleese/

The Matrix Green Pill Podcast: https://thematrixgreenpill.com/
Please review us: https://g.page/r/CS8IW35GvlraEAI/review

About Sanjeev Kumar

Sanjeev Kumar is the Founder of Harley of London by Harley Street Healthcare Group, an award-winning entrepreneur, author, and visionary leader in the fields of health, wellness, and lifestyle. His mission is to make "90 the new 50," empowering people to live longer, healthier, and more fulfilled lives. With a background in finance and entrepreneurship, Sanjeev has built a legacy focused on creating real value through innovation, resilience, and the power of self-investment. Through his initiatives, including the revolutionary Harley Wellness Dollar program, he is reshaping how individuals approach longevity, health, and personal growth.

About this Episode

In this inspiring episode of the Matrix Green Pill Podcast, host Hilmarie Hutchison is joined by Sanjeev Kumar, a true embodiment of resilience and reinvention. Sanjeev shares his extraordinary journey from leaving India as a teenager to building a successful finance career on Wall Street, and later pivoting towards creating a purpose-driven business in health and wellness. He discusses how personal losses and life-altering experiences led him to found Harley of London, an ecosystem designed to promote holistic health, lifestyle optimization, and longevity.

Sanjeev opens up about the challenges of immigration, facing loneliness and rejection, and how those experiences shaped his mission today. He also shares the innovative concept behind the Harley Wellness Dollar, which incentivizes healthy living and transforms how people approach health insurance and lifestyle management. Offering wisdom from his own life, Sanjeev emphasizes resilience, the value of me-time, and why our failures—not our successes—truly build us. This is a powerful and heartening conversation about building a legacy, living with purpose, and creating meaningful impact for future generations.

Quotes

1:14 - I am a product of trial and error, powered by curiosity and a passion for doing hard things.

3:07 - At 16, I moved to a new country with no idea of the risks or the loneliness I would face.

4:25 - Building yourself is about unlearning, relearning, and letting go of your old identity to stand on new ground.

7:48 - A series of experiences on Wall Street made me realize that chasing money alone was not the life I wanted.

9:50 - Losing close friends during 9/11 showed me that without people, money and success mean nothing.

11:16 - The greatest investment anyone can make is in themselves—in their health and wellness.

13:57 - Our mission at Harley of London is to empower people to make 90 the new 50 through better lifestyle choices.

15:09 - We built AssistMD to help physicians focus on quality care by eliminating administrative burdens.

15:35 - Health, wellness, it’s forever. 

17:15 - Walking, eating healthy, and creating personal 'me time' are small, powerful habits that transform your life.

20:13 - Harley Wellness Dollar incentivizes healthy living and solves problems from insurance to currency volatility.

26:36 - Resilience is everything—you have the right to fail, but you also have the duty to keep trying smarter.

28:13 - I am made up of my failures, not my successes; that's where true growth comes from.

31:37 - Leaving India at 16 and becoming a father were my true Greenpill moments —it reshaped who I am.

Useful Links

Website: https://www.thesanjeevkumar.com/

LinkedIn:https://www.linkedin.com/in/sk76/

Facebook: https://www.

The Matrix Green Pill Podcast: https://thematrixgreenpill.com/
Please review us: https://g.page/r/CS8IW35GvlraEAI/review

 About  Charlie


Charlie Johnson is a fitness entrepreneur, digital business strategist, and the founder of a multi-million dollar global coaching brand. From humble beginnings training clients in a backyard shed, Charlie transformed his passion for fitness and performance into a thriving business empire. Today, he empowers thousands of fitness professionals and entrepreneurs around the world to scale their businesses, achieve financial freedom, and build unshakable confidence. With a focus on both physical transformation and business success, Charlie is redefining what it means to be fit—in body, mind, and wealth.

About this Episode

In this episode of the Matrix Green Pill Podcast, host Hilmarie Hutchison speaks with Charlie Johnson, a trailblazer in fitness and online business strategy. Charlie shares his personal journey of resilience, from being overweight and bullied in his youth to becoming one of the most recognized names in digital fitness coaching. He opens up about the pivotal moments that shaped his career, including leaving a corporate job, launching his business from a garden shed, and rebuilding after losing everything.

Charlie discusses how embracing discomfort, making bold decisions, and removing limiting beliefs can unlock personal and professional growth. He dives into the parallels between fitness and business success, the importance of mindset and accountability, and why confidence and consistency are essential for long-term transformation. Whether you're an entrepreneur, fitness enthusiast, or someone looking for inspiration, this episode is packed with actionable insights and motivation to help you take control of your life and business.

Quotes

1:47 - Being overweight and bullied as a child gave me a chip on my shoulder—it drove me into fitness and eventually becoming a personal trainer.

2:40 - One of the biggest things that drives me now is to never have to go back to working within the corporate system.

3:02 - I still vividly remember my parents saying, “Charlie’s gotten fat”—that moment stuck with me for life.

4:11 - I realized working for someone else had a ceiling—I wanted control of my own destiny and, most of all, freedom.

5:50 - If someone else has done what you want to do, then you can do it too—remove the limiting beliefs.

8:52 - Whether you're crushing it or struggling, this too shall pass—the key is to just keep going.

10:24 - When given two business options, I take the harder one—it’s usually the one with the bigger payoff.

11:15 - Once you're exposed to what's possible, you can't unsee it—that's why environment matters.

12:47 - Confidence is key—it gives you the courage to take calculated risks and bet on yourself.

14:00 - I told him, “How many 60-year-olds do you see at 550 pounds?” That blunt honesty changed his life—he lost 200 pounds.

15:16 - You can have the food you love and still lose weight—it’s all about calculated balance and tracking.

16:48 - If you’re not tracking your time, you’re wasting it—most people have more time than they think.

17:27 - Nutrition is 80% of the results—most people try to out-exercise a bad diet, which is impossible.

19:40 - Dark chocolate—I can’t live without it, even as a fitness coach.

20:27 - Relentless—because success is built day in and day out.

20:47 - Believe in yourself. Take action faster. Jump—and the net will appear.

Useful Links

Website:https://www.charliejohnsonfitness.com/

Instagram: https://

The Matrix Green Pill Podcast: https://thematrixgreenpill.com/
Please review us: https://g.page/r/CS8IW35GvlraEAI/review

 About Maxim Haartsen

Maxim Haartsen is the co-founder and CEO of eJaby, a groundbreaking e-commerce marketplace that provides premium overstock products at unbeatable value while reducing environmental impact. With a background in life sciences and a career spanning pharmaceutical sales, marketing, and business development, Maxim has combined his expertise with his entrepreneurial spirit to tackle one of the world’s biggest challenges—food waste.

About This Episode
In this episode of The Matrix Green Pill Podcast, host Hilmarie Hutchison sits down with visionary entrepreneur Maxim Haartsen to discuss his fascinating journey from a career in life sciences and big pharma to launching eJaby.

Maxim shares how his upbringing, influenced by his entrepreneurial grandfather, led him to think beyond the constraints of the corporate world. He takes us through his global career journey, from the Netherlands to Japan and the UAE, and explains how his experiences shaped his approach to business.

With food waste being a $64 billion problem in the MENA region, Maxim saw an opportunity to create a business that not only solves a critical issue but also provides real value to consumers and suppliers alike. He details how eJaby works, its impact on reducing waste, and how technology is playing a key role in transforming the supply chain.

Quotes

4:00 - My parents were obviously great examples for me, but it was always something from day one that kept pushing me in another space.

 4:30 - I always saw the opportunities within the career path, but also in business. I always looked at different ways to get products promoted faster ways to boost turnover.

 5:39 - I made a very bold decision to follow my heart and to follow the feelings that drive me and that make me happy.

7:31 - I learn from everyone. I'm learning. I'm sure I will learn from this conversation today. It is very inspirational to me to be able to do that. It is very enriching as well. There's positives, obviously, and there's also a few, I would almost say, negatives.

8:55 - E-commerce was kind of on the rise, but nothing like what I'll look like in the near future and we thought how can we use technology in order to circumvent this type of problem?

12:11 - eJaby stands for positivity in Arabic, so it really aligns very well with what we believe, our brand values.

12:50 - Our tagline is shop green and strike gold.

16:05 - It's all about measuring the individual CO2 footprint, because we really can drill it down to an individual who is ordering from a job. So, when you order from a job, you will be able to see how much money you've saved and, at the same time, you're able to see how much CO2 you've avoided entering the atmosphere.

25:58 - It really comes down to the needs and the expectations of the end consumers and our technology is the conduit. Our technology caters for that convenience.

27:52 – It’s through mistakes that you learn and you change and come to the solution.

28:53 - I always say I've learned the most about myself the extreme cultures I've lived, I've worked, worked and I've actually let people through.

28:53 - It has shaped my leadership style a lot, in the sense that I'm really trying to understand people from a culture aspect better before I would start making my decisions.

30:36 - I'm blessed basically to have that in my veins to kind of understand the situation very quickly. But it really brought patience, and with patience also comes gravitas in leadership.

31:10 - Follow your heart, because otherwise you wo

The Matrix Green Pill Podcast: https://thematrixgreenpill.com/
Please review us: https://g.page/r/CS8IW35GvlraEAI/review

 About Yurii Kovryzhenko

Yurii Kovryzhenko is an acclaimed Ukrainian chef, known for his unique ability to blend artistry with gastronomy. A former professional sculptor, he turned to the culinary world during the global financial crisis and has since become a celebrated figure in modern cuisine. 

As the head chef at YOY Neo Bistro and a global ambassador for Ukrainian food, Yurii has trained at top culinary institutions across Europe and earned recognition from the Michelin Guide for his innovative creations. With restaurants in Seoul, Tbilisi, London, and The Seychelles, his work emphasizes sustainability, molecular gastronomy, and culinary diplomacy—bringing Ukrainian flavours to tables around the world.

About this Episode

In this episode, Yurii Kovryzhenko shares his extraordinary journey from sculptor to chef and how a life-altering decision during the 2008 financial crisis led him to a Buddhist monastery in France—and ultimately, the kitchen. He recounts how starting from the bottom as a commis in a French restaurant shaped his perspective and how the principles of Zen Buddhism, especially attentiveness, continue to guide his culinary approach today.

Yurii discusses his formal training in top culinary schools across France, Spain, and Italy, and how mastering techniques allowed him to become a true creator in the kitchen. Passionate about Ukrainian cuisine, he talks about modernizing traditional dishes using global techniques while preserving their soul. From molecular borscht to his dedication to sustainability and the Slow Food movement, Yurii gives listeners a taste of how food can be art, heritage, and diplomacy all at once.

He also opens up about his role in promoting culinary diplomacy for Ukraine, the impact of using local produce in international kitchens, and the lessons he learned from a failed restaurant venture in London. Whether it's feeding his guinea pigs or transforming tomato skins into gourmet chips, Yurii’s story is a masterclass in resilience, creativity, and purpose-driven cooking.

Quotes

1:43 - I lost everything during the financial crisis in 2008. I was bankrupt and searching for a new path when I found myself in a Buddhist monastery in France.

2:40 - I started in the kitchen from the lowest level—cleaning greens and peeling potatoes—but that was the moment I realized it was the best place in the world.

3:40 - The main idea of Zen Buddhism is attention. Even when you chop an onion, you must be fully present—to avoid cutting yourself and to honor the ingredient.

6:01 - Kitchen is not just art; it's a system. The head chef is a manager who understands techniques and chemistry, not just someone who follows recipes.

8:01 - Ukrainian food is my foundation. I preserve the flavor but modernize the shape and presentation to connect with global guests.

9:04 - My mission is to make people from other nations fall in love with Ukrainian food by blending familiar local tastes with Ukrainian recipes.

10:41 - I always use local and seasonal products because they carry more flavor and allow me to connect with people through familiar tastes.

12:18 - The slow food movement started as a protest against fast food like McDonald's—championing local ingredients and culinary traditions instead.

14:40 - Molecular gastronomy is not about trends—it's about preserving taste and flavor while transforming the shape to surprise and delight.

16:54 - Food goes straight to the heart. Culinary diplomacy can be more powerful than words when it comes to building bridges between nations.

18:52 - Du

The Matrix Green Pill Podcast: https://thematrixgreenpill.com/
Please review us: https://g.page/r/CS8IW35GvlraEAI/review

 About Miles Spencer

Miles Spencer is a seasoned entrepreneur, venture capitalist, and adventurer who has spent over three decades mentoring tech founders and building companies that have generated more than 1,100 jobs. 

With three successful digital media exits under his belt, Miles is also the author of the Amazon bestseller A Line in the Sand, inspired by his 1,100-mile expedition through the deserts of the Middle East. 

His unique journey blends business strategy, exploration, and storytelling, offering valuable insights into leadership, resilience, and the power of curiosity.

About this Episode

In this episode, Miles Spencer shares the remarkable experiences that have shaped his life—from building startups and investing in game-changing ideas to trekking across vast deserts in search of deeper meaning. He talks about his early beginnings in Pennsylvania and how his family legacy and deep-rooted curiosity led him to both entrepreneurial and exploratory adventures.

Miles discusses what he’s learned from mentoring startup founders, the importance of solving everyday problems, and how failures taught him more than successes ever could. He also reveals the preparation and mindset needed to take on extreme adventures like scuba diving in the Galapagos and retracing T.E. Lawrence’s historic path across the Middle East.

We dive into the creation of A Line in the Sand, the cultural and historical discoveries along the way, and the lessons that travel and curiosity can teach us about humanity. From exploring global perspectives to understanding shared values across religions and borders, Miles encourages us to remain curious, plan thoughtfully, and always be open to learning from the world around us.

Listeners will walk away inspired by his journey, reminded of the beauty of diverse cultures, and energized to chase their own Green Pill moments.

Quotes

1:39 - I grew up in western Pennsylvania and the one trait that I think I developed there that's continued through the rest of my life has been curiosity — who, what, why, where, when.

3:06 - My experience in mentoring entrepreneurs is very much like mentoring children — it's always more powerful to have someone learn the lesson for themselves.

4:39 - The first thing I look for is an ordinary problem that everyday people are experiencing over and over again across the globe.

5:26 - Sometimes we're too early, sometimes we're too late, sometimes we're just wrong. But we always got a product into the marketplace to see what people felt.

7:00 - In every adventure I've done, it starts with curiosity, followed by research — but eventually, I just need to go and see it with my own eyes.

8:22 - What’s lucky about my stories is that memory fades, so the stories get better.

11:18 - I realized I wasn’t in Kansas anymore — this was the Galápagos. These animals are bigger, faster, and sometimes hungrier than humans.

12:31 - I couldn’t get any comfort with what would inspire some people to do this act. I finished Seven Pillars of Wisdom and thought — let's go see it for ourselves.

14:10 - Our trek and the subsequent book really mirror T.E. Lawrence’s journey with the Arab Revolt.

15:59 - This is a region that has layers of commonality and some conflict — but people of different religions and cultures shared a lot of the same traits.

17:38 - With curiosity must come a bit of courage to go outside your comfort zone — and logistics so you can live in the moment.

20:05 - Perhaps the same applies to Dis

The Matrix Green Pill Podcast: https://thematrixgreenpill.com/
Please review us: https://g.page/r/CS8IW35GvlraEAI/review

 About Jeri Williams

Jeri Williams is a visionary entrepreneur and a trailblazer in the world of finance and business strategy. As the founder of Smooth Dubai, a firm specializing in company formation, tax, and accounting, she has redefined traditional accounting by bringing humor and innovation into the industry. 

Jeri's journey from starting a business in her UK garage with just a secondhand laptop and two babies in tow to leading thriving companies in both the UK and Dubai is nothing short of extraordinary. 

Known for her engaging personality and strategic approach, she has successfully expanded her business operations across two countries. 

In addition to her accounting ventures, she also founded the Digital Accountants Club, which helps accounting professionals streamline their processes and implement AI-driven solutions. With her vast experience in business setup and taxation, Jeri has become a trusted advisor for entrepreneurs navigating Dubai's business landscape.

About This Episode

In this episode of The Matrix Green Pill Podcast, host Hilmarie Hutchison welcomes Jeri Williams, an inspiring entrepreneur who has built a successful accounting empire while balancing family life and embracing technology. Jeri shares her fascinating journey from her early career in accounting to taking the bold leap into entrepreneurship. 

She discusses the challenges of starting a business from scratch, her decision to move to Dubai, and how she identified a gap in the market that led to the creation of Smooth Dubai. Jeri sheds light on the common misconceptions people have about setting up businesses in Dubai, especially around taxation, and provides valuable insights for entrepreneurs looking to expand in the UAE. 

She also talks about the role of AI in transforming the accounting industry and how automation is reshaping the way firms operate. The conversation touches on her approach to leadership, her strategies for balancing work and personal life, and her experiences in growing a personal brand on LinkedIn. 

Tune in to hear Jeri’s expert advice on running a purpose-driven business, embracing technology, and making the most of opportunities in Dubai’s thriving entrepreneurial ecosystem.

Quotes

1:16 - Despite one of my university lecturers trying to put me off of it, saying, "No, jeri, please, you go into marketing or something. Please don’t go into accountancy. It’s so boring, and you’re so not boring," I was like, "No, it’s what I want to do.

3:32 - I was kind of doing everything my own way. I was doing everything as digital as I could, using technology as much as I could and kind of doing things a bit differently to the rest of the practice that I was working at.

4:22 - I was nervous. But I’m quite a risk taker, and I think at the time I just planned to do a few sets of accounts from home. 

5:30 I never planned to have staff or to have premises or like hundreds of clients.

6:52 - People think they can set up a UAE business, not live in the UAE, and still benefit from zero tax, and that’s not actually necessarily the case. Companies are taxed where they’re controlled and managed from.

8:30 - I have an amazing team, and I couldn’t do any of it without them. You know, at the point that I moved to Dubai, my UK company was running without me.

10:06 - We realized that actually all the stuff that we’re doing—researching and implementing in Smooth—we could share this with other accountancy practice owners.

11:04 - I think people might be a bit nervous of trying out AI, but, as you say, it reads the email for you. It helps you craft a suitable response in

The Matrix Green Pill Podcast: https://thematrixgreenpill.com/
Please review us: https://g.page/r/CS8IW35GvlraEAI/review

About Loubna Atbir

Loubna Atbir started her journey in the UAE in 2014, initially working in the aviation industry before making a bold career shift into real estate. With a deep passion for commercial spaces, she quickly established herself as a leader in the field. 

She manages two Office Square business centers in Abu Dhabi, overseeing operations and ensuring businesses access high-quality, sustainable, and tech-integrated office spaces. Her work has been instrumental in addressing the demand for flexible office solutions, particularly as Abu Dhabi continues to evolve into a global business hub.

About this Episode

In this episode of The Matrix Green Pill Podcast, host Hilmarie Hutchison sits down with Loubna Atbir, an experienced commercial real estate specialist and a key figure behind the success of Office Square Abu Dhabi. 

Originally from Morocco, Loubna transitioned from a career in aviation operations to commercial real estate, where she now leads two thriving business centers in Abu Dhabi. She shares insights on the rising demand for premium office spaces, the integration of sustainability in work environments, and how technology is reshaping the future of flexible office solutions. With a strong focus on providing top-tier service and adapting to market needs, Loubna explains how Office Square is pioneering a new era of workspace solutions.

Quotes

1:49 - My dream growing up was actually to be in real estate and commercial real estate, and specifically speaking, that is exactly where I am now.

3:26 - The commercial office space for A-grade buildings is almost full in Abu Dhabi. There is literally no availability, and the business market is urgently looking for premium serviced offices.

4:22 - The reason why there is such strong demand is that there is a shortage of premium A-grade offices, which makes flexible office spaces like Office Square a very strong option in Abu Dhabi.

5:16 - When you visit Office Square facilities, you will always notice there is greenery throughout the centers. This helps improve air quality and brings positivity to the workspace.

6:41 - One of our unique technology approaches is remote access to offices via a Bluetooth app, allowing tenants to enter their spaces without the need for keys.

7:43 - Our tenants have 24/7 access to their office space using only their phone—no keys required.

8:40 - Flexible workspaces allow companies to upscale or downscale depending on their needs, making it a more efficient and cost-effective solution for modern businesses.

9:19 - Abu Dhabi is a global business hub, strategically positioned in the center of the world. With new real estate and organizational projects, it continues to attract businesses and investment.

10:37 - Planning is the key. When you plan your business properly, choosing a flexible office can help control costs while providing the support you need to run your operations smoothly.

12:36 - A new feature introduced in modern office spaces is the broadcast room, dedicated to professionals in social media and content creation.

13:36 - The best business advice I ever received is resilience and being flexible.

14:09 - I try to be exposed to the sun as much as I can—even a few minutes is enough to boost my energy for the whole day.

14:36 - The turning point in my career was when I joined Office Square Abu Dhabi. Managing a new business center in a challenging market took my career to the next level.

Useful Links

Profile:

The Matrix Green Pill Podcast: https://thematrixgreenpill.com/
Please review us: https://g.page/r/CS8IW35GvlraEAI/review