In this week's episode Jackie goes full unhinged on the topic of AI in Meta ads including:

• Why AI "helping" everyone is actually flattening results across the board
• What Meta's AI literally cannot fix no matter how hard it tries
• Where your actual advantage lives now (spoiler: it's not in your settings)
• Why so many brands are starting to look and sound exactly the same
• A story from an event I went to that perfectly sums up what it means to be so undeniably YOU that nobody can copy it

Fair warning: I go off topic more than once. I regret nothing.

Chapters

• 00:00 The Impact of AI in Advertising
• 05:02 The Role of AI in Ad Creation
• 10:50 The Importance of Human-Centric Marketing