In this episode of the Christian Principals Podcast, hosts Matt George and Mark Zockoll dive into the world of social media for Christian schools with expert guest Rhiannan Burch. Discover the story behind Christianschoolsocialmedia.com and learn how Rhiannan's journey from a parent group to a social media pro is transforming the way Christian schools engage with their communities. Explore the necessity of Instagram for reaching the next generation of decision-makers and gain practical tips for enhancing your school's online presence. Whether you're a seasoned administrator or new to the digital landscape, this episode offers valuable insights to elevate your school's marketing strategy. Doug Smith of Liberty Christian Academy receives today's Christian Administrator Spotlight.

TAKEAWAYS

• Rhiannan Burch shares her journey from a parent group to a social media expert.
• The importance of Instagram for reaching new generations of decision-makers.
• Strategies for effective social media engagement for Christian schools.
• The role of social media in enhancing school visibility and community engagement.
• Challenges faced by Christian schools in maintaining an online presence.
• The impact of limited budgets on social media strategies for schools.
• The necessity of having a clear social media strategy rather than 'posting and praying.'
• How to leverage Instagram's high discoverability for local audiences.
• The importance of consistent branding and quality visuals in social media posts.
• The role of word-of-mouth referrals amplified by social media.

SOUND BITES

"Instagram is your biggest bang for the buck." "Pray and then post." "Instagram is now discoverable on Google." "Tell your school story, make it inspiring." "Consistent branding matters more than you think." "Social media is your school's front porch." "Give your audience reasons to share the post." "Word-of-mouth referrals are the gold standard." "Instagram's high discoverability is key." "Have a strategy, not just 'posting and praying.'"

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