Self-help is a multibillion dollar genre of books, and Kristen Meinzer and Jolenta Greenberg of By the Book podcast have lived by the advice of more than eighty of them. They discuss the ways these books use language to get into your brain, the negging and the euphemisms, what can actually be helpful, and why we should be more like dog.

Content note: we discuss dieting and sizeism, and there are fleeting mentions of rape and abuse. There are also category A and B swears.

Find out more about this episode and get extra information about the topics therein at theallusionist.org/self-help, where there's also a transcript.

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The Allusionist is produced by me, Helen Zaltzman. The music is by Martin Austwick. Hear Martin’s own songs via palebirdmusic.com.

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