The Christin Morris Show

162- Using Empathy in your Messaging and Follow Up

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Part III in this 4-Part Messaging Series

How can you use empathy in overcoming objections?

  • “Your products are too expensive.”
  • “I’m not sure if this will work for me.”
  • “I’ve heard negative things about your products.”

    • Creative Ways to Share Testimonials-Social Media Posts: transformation posts, video testimonials
    Stories (Instagram, Facebook): day in the life, daily mix ups, FAQs about your products
    Email Marketing: customer spotlight in your email newsletter

    Tips for Using Empathy Effectively

    • Listen Actively: Make sure to fully understand the objection or concern before responding. This shows you value their perspective.

    • Validate Their Feelings: Acknowledge that their concerns are valid and understandable. This validation builds trust.

    • Be Genuine: Your responses should be sincere and personalized. Avoid sounding scripted or dismissive.

    • Offer Support: Show that you’re there to help, not just to make a sale. Offer to provide additional information, suggest a trial, or connect them with resources.

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      The Christin Morris ShowBy Christin Morris
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