Your follower count is growing—but your engagement? Not so much. What gives? In this episode, Emma unpacks one of the most frustrating challenges creators and brands face: low engagement despite audience growth. Through real client stories and honest insights, she explores what’s really happening behind the scenes and why more followers don’t always mean more results. From the hidden impact of bot followers to content that simply isn’t connecting, Emma walks you through the most common culprits and, more importantly, what to do about them. You’ll learn how to audit your audience, rethink your content strategy, and make small but powerful shifts that lead to better conversion, without scrapping everything and starting over.

Listen in as Emma explains:

• Why your engagement rate is more important than your follower count

• What to do if you’ve purchased followers in the past

• A content strategy rooted in analytics that will actually lead to conversions

And much, much more!

 

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