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163 How To Convert Your Occasional Shoppers Into Loyal Evangelists
Shopper loyalty is earned, not embossed on a plastic card. Shoppers today use loyalty programs as coupons using them to get discounts on their favorite brands. Real shopper loyalty comes from giving shoppers exceptional consistent value on trusted brands
Do you want to know how to convert occasional customers into loyal shoppers? If you do, then you're in the right place.
This episode's FREE downloadable guide
This short guide levels the playing field between small brands and their more sophisticated competitors. It highlights the advanced strategies the big brands use called Category Management - what retailers want.
CLICK HERE TO DOWNLOAD YOUR FREE STRATEGIC GUIDE: Strategic Solutions To Grow Your Brand
Today I want to talk about shopper loyalty. It's a term that I know you've heard several times. There are a lot of misconceptions about what shopper loyalty is and what it isn't and how you can leverage it to grow your brand. That's the focus of today's podcast.
The point is this, shopper loyalty needs to be earned. It's not something that can be embossed on a card or on a plastic card. I have dozens of shopper loyalty cards. I've got one for every airline I fly on, I've got one for every retailer in our market, and I've got one for a lot of other vendors in my market as well and across the country. The point is this, that's not shopper loyalty. Those are coupon cards.
So when you're talking to a retailer about a shopper loyalty program it should also include your brand and the value that your brand delivers at that store. Put a different way, your brand is instrumental in helping to bring awareness to the store and for driving traffic into the store. The retailer shopper loyalty program should complement and celebrate the brands they sell - in addition to those things the retailer wants to be known for.
Want an unfair competitive advantage?
Take the 30 Days To Prosperity Challenge to master the brand-building skills and strategies required to give your brand a substantial and sustainable competitive edge. Stop Using the same cookie-cutter tactics your competitors rely on. RetailSolved.com/30daychallenge
FREE Trade Promotion ROI Calculator:
RetailSolved.com/PromotionROI
Download the show notes here:
RetailSolved.com/session163
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By Daniel Lohman
5
2222 ratings
Shopper loyalty is earned, not embossed on a plastic card. Shoppers today use loyalty programs as coupons using them to get discounts on their favorite brands. Real shopper loyalty comes from giving shoppers exceptional consistent value on trusted brands
Do you want to know how to convert occasional customers into loyal shoppers? If you do, then you're in the right place.
This episode's FREE downloadable guide
This short guide levels the playing field between small brands and their more sophisticated competitors. It highlights the advanced strategies the big brands use called Category Management - what retailers want.
CLICK HERE TO DOWNLOAD YOUR FREE STRATEGIC GUIDE: Strategic Solutions To Grow Your Brand
Today I want to talk about shopper loyalty. It's a term that I know you've heard several times. There are a lot of misconceptions about what shopper loyalty is and what it isn't and how you can leverage it to grow your brand. That's the focus of today's podcast.
The point is this, shopper loyalty needs to be earned. It's not something that can be embossed on a card or on a plastic card. I have dozens of shopper loyalty cards. I've got one for every airline I fly on, I've got one for every retailer in our market, and I've got one for a lot of other vendors in my market as well and across the country. The point is this, that's not shopper loyalty. Those are coupon cards.
So when you're talking to a retailer about a shopper loyalty program it should also include your brand and the value that your brand delivers at that store. Put a different way, your brand is instrumental in helping to bring awareness to the store and for driving traffic into the store. The retailer shopper loyalty program should complement and celebrate the brands they sell - in addition to those things the retailer wants to be known for.
Want an unfair competitive advantage?
Take the 30 Days To Prosperity Challenge to master the brand-building skills and strategies required to give your brand a substantial and sustainable competitive edge. Stop Using the same cookie-cutter tactics your competitors rely on. RetailSolved.com/30daychallenge
FREE Trade Promotion ROI Calculator:
RetailSolved.com/PromotionROI
Download the show notes here:
RetailSolved.com/session163