Bestselling author of the book, Overcoming the 7 Deadliest Communication Sins, Skip Weisman, shares the ebb and flow of his sports career and life in general. Just like many CEOs, he started from the bottom and earned his way to the top running his baseball team. Skip shares his strategies in marketing for games through media exposure and joint ventures, with the highlight of his career is developing his strategy in leading a team by conceptualizing the seven deadliest communication sins. As he walks us through each of the sins, he gives out the ways in how to correct or counter them. Know more about this strategy from Skip as he discusses it further in this episode.

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