Gregg Spiridellis has been making things go viral on the web since before the term VIRAL was even a thing. His company, JibJab has been producing web videos since the dialup dotcom era, producing hits you might remember such as Elf Yourself, Nasty Santa and This Land Is Your Land. JibJab has survived the dotcom bust, the coming of broadband, the coming of YouTube, the coming of social media and the mobile internet. What you’ll hear today is absolutely a masterclass in pivoting, in adapting a business model to thrive in every new technology environment and embracing every new platform and paradigm.

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