The Lead Machine Growth Show with Paul Guyon

#163 Why Your Pricing Isn’t Broken. Your System Is

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If you’ve ever hesitated to raise your rates, overdelivered to keep clients happy, or felt like your revenue doesn’t match your effort, this episode breaks down why.

Linda Hunt Shares how pricing actually breaks inside your business and what to fix first so you can grow without burnout.

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Listen to discover how to stop revenue leaks, strengthen your pricing conversations, and build systems that support real growth.

  • This episode reveals why pricing is not a numbers issue but a structural one.
  • Linda Hunt breaks down how pricing fails across three key areas: the conversation, the delivery of work, and the underlying business processes.
  • You’ll learn how to replace persuasion with alignment, eliminate overdelivery, and install systems that stabilize revenue and support long-term growth.

    • Chapters

    00:00 Introduction to pricing vs system problems

    02:00 What the money conversation really is
    05:00 Why people don’t buy without clarity
    09:00 The real reason you hesitate to raise prices
    13:00 Where pricing breaks in the conversation
    17:00 Where pricing breaks in delivery and structure
    22:00 Overdelivery and hidden revenue leaks
    27:00 Pricing as a signal in your business
    31:00 Systems that support pricing power
    35:00 From hourly pricing to structured offers
    41:00 How pricing transforms your client base
    45:00 Where to start fixing your pricing
    50:00 Final insights and leadership decisions

    Quotable

    “Pricing’s not a numbers issue, it’s a structure problem.”

    ~ Linda Hunt

    Invitation From Guest

    You can learn more about Linda’s work and grab her free guide, The Perfect Pricing Formula.

    www.sumsolutions.com

    Get her new book, The Money Conversation at https://moneyconversation.net

    Connect With Our Guest

    Primary Website:

    www.sumsolutions.com

    LinkedIn Personal:

    https://www.linkedin.com/in/lindaahunt/

    LinkedIn Business:

    https://www.linkedin.com/company/sumsolutions

    Instagram:

    https://www.instagram.com/sumsolutionsllc/

    Facebook:

    https://www.facebook.com/sumsolutions

    The post #163 Why Your Pricing Isn’t Broken. Your System Is first appeared on The Lead Machine Growth Show with Paul Guyon.

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    The Lead Machine Growth Show with Paul GuyonBy The Lead Machine Growth Show with Paul Guyon