How do we find the balance between being a dependable resource and moving people to action?

Where is the friction point where support turns into sales?

These fantastic questions come from my latest guest, Jim Kapp, Marketing Director at Cinfed Credit Union and I’ll be answering them in today’s Clarity Calls episode.

Join us as we discuss:

- Why helping and selling are not mutually exclusive

- How the buyer journey should shape your content

- The value of online secret shopping for financial brands

You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.

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