The Shape of Work

#164: Cynthia Burkhardt on the key elements of recruitment marketing, and tips for recruiters to work with hiring managers


Listen Later

On this episode of The Shape of Work podcast, our guest is Cynthia Burkhardt, Global Head of Talent Acquisition at Kimberly-Clark. Cynthia is not just recognized as a thought leader in the TA space but is also a global HR award winner. She has held top positions in giants like Adecco, Johnson & Johnson, and Philips. 

With over 20 years of experience working in the HR space, Cynthia has plenty of expertise to share in this conversation:

  • Most common hiring mistakes made by recruiters
  • How recruiters can work with hiring managers
  • Key elements of recruitment marketing
  • Best HR tools & practices
  • Top advice from the expert herself

Episode Highlights:

  • Narrow down the search: 

It is essential to narrow down the search during the hiring process to save time and effort.  

When recruiting for a particular role, you need to search for suitable candidates. Interviewing countless people will not only waste the company's time but will be inefficient as well.

  • Prevent 'one size fits all' philosophy: 

To enhance the company's impact, you need to set different standards for different roles.

A graphic designer cannot perform the role of a software developer. Hence, you need to hire different people for different positions.

  • Organize your talent acquisition properly: 

You cannot be everywhere and handle everything. Hence, you need to place your HR in the right place.

For example, you cannot find pulses in a hardware store. Similarly, you need to look in specific places for particular candidates.

  • Form an internal talent intelligence team: 

The internal talent intelligence team consists of employees who look out for the labor market and continuously analyze the macroeconomics of the world. 

Follow Cynthia on LinkedIn

Produced by: Priya Bhatt
Podcast host: Abhash Kumar

About Springworks:
Springworks is a fully-distributed HR technology organisation that is building tools and products to simplify recruitment, on-boarding, employee engagement and retention.

The product stack from Springworks includes:
SpringVerify — B2B verification platform
EngageWith — employee recognition and rewards platform that enriches company culture
Trivia — a suite of real-time, fun and interactive games platform for remote/hybrid team-building
SpringRole — verified professional-profile platform backed by blockchain, and
SpringRecruit — a forever-free applicant tracking system

Springworks prides itself on being an organisation focused on employee well-being and workplace culture leading to a 4.8 rating on Glassdoor for the 200+ employee strength company.

...more
View all episodesView all episodes
Download on the App Store

The Shape of WorkBy Springworks

  • 3
  • 3
  • 3
  • 3
  • 3

3

2 ratings


More shows like The Shape of Work

View all
HR Works: The Podcast for Human Resources by HR Daily Advisor

HR Works: The Podcast for Human Resources

112 Listeners

HBR On Leadership by Harvard Business Review

HBR On Leadership

151 Listeners