Greg Kovsky, president of IBA, shares insights on business valuation, leadership qualities, negotiation skills, and the evolving landscape of college basketball and business. Discover practical advice on navigating business sales, building trust, and embracing positive outcomes. As a bonus - learn why Rick Pitino , and not Greg, won a national championship as a basketball coach Sound bites "Great leaders are known, liked, and trusted." "Effective communication is key to leadership." "Embrace the possible for positive outcomes." Chapters 02:39 Transitioning from Coaching to Business 05:44 Understanding Business Sales and the Silver Tsunami 08:32 The Importance of Leadership and Reputation 11:09 Evaluating Business Value and Character 13:45 Negotiation Skills in Leadership 16:34 Effective Communication in Leadership 19:11 Embracing the Possible in Negotiation