Is your studio calendar looking a little sparse? Does this year feel slower than previous years? You’re not alone. In this episode, Allison sits down with fellow photographer, Jeff Dachowski for a real-world, real-time conversation to answer one of the most urgent questions in our industry: How do you make the phone ring? 

They unpack the difference between a temporary slowdown and a true slump, and what to do about it either way. From the daily practices that build consistent business, to the simple systems they use to track leads and follow up (even when life gets busy), this episode is packed with ideas you can implement immediately to bring in your next booking. 

• The fastest, most overlooked way to create new bookings
• How to audit your current leads and reconnect with potential clients
• What systems (from Trello boards to Google Calendar reminders) actually work
• How to make client communication part of your daily workflow, not just when things feel slow

We’re talking about defining what “busy” really means, how to turn one great client into dozens more, why your database is pure gold, and the often-forgotten power of simply reaching out. If you’ve ever asked, “I NEED more clients, how do I get them?”, this one’s for you.

Episode Highlights:

• Feeling slow? You’re not alone. How even seasoned studios hit weird, quiet seasons, and what to do next.
• Busy is relative. Before panicking, define what “busy” actually means for your studio.
• Look to your list. Your next clients may already be in your database, you just need to reconnect.
• Track it or lose it. Whether it’s Trello, Google Calendar, or sticky notes, systems matter.
• Match their energy. Effective client communication occurs when you mirror their pace and preferences.
• Leads now, bookings later. Today’s text or call can turn into next year’s booking.
• Relationships are everything. This is the work, follow-up, consistency, and client care that pays off.

Key Takeaways:

• The fastest way to make the phone ring? You call them.
• Slumps feel personal, but they’re often just anecdotal. Data doesn’t lie so track your numbers.
• Identify your ideal clients and forensically analyze how they found you.
• Client relationships are everything. Treat them like the triple-platinum asset they are.
• Promotions are the last resort, NOT the first step.
• Track referrals, follow up, and send the thank-you note. Always.
• The slow season is never solved with desperation; it’s solved with consistency and confidence.

About Jeff Dachowski: an award-winning portrait photographer, PPA educator, and co-owner of a successful boutique studio in New Hampshire with his wife Carol. Known for his high-touch service and beautiful wall portraits, Jeff is a past president of the Professional Photographers of America and a master of relationship-based marketing. He leads international portrait trips and has helped thousands of photographers grow their businesses with practical, heartfelt strategies rooted in connection and intention.

When the phone’s not ringing, it’s time to stop waiting—and start reaching out.

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We’d love to hear your thoughts, suggestions and ideas! 

Links & Resources:

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RingCentral

Quo (formerly OpenPhone)

Chartrand Bargh study- The Chameleon Effect

Unreasonable Hospitality by Will Guidara

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Jeff Dachowski

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