The ReWork with Allison Tyler Jones

Are you overwhelming your clients with too much experience? You know, the creative whirlwind that sounds like a great idea during your brainstorm session but that, in real life, might just be a tad too much. 

You want your clients to have an AMAZING, UNFORGETTABLE experience with you. 

An experience they brag about to others. 

An experience that transcends just getting their “picture taken.”

An experience they can’t get anywhere else. 

But are you overdoing it on experience to the point that it becomes overwhelming or even exhausting to your client?

Join us for Part 2 of our discussion about Client Overwhelm. 

Tune in as I explore how creative ADD coupled with self-doubt can drive you to keep adding more and more: more outfits, backgrounds, or props than anyone needs. Hours of hair, makeup, multiple locations and hours of shooting. 

More is more right?

Wrong.

Remember, your job is to focus on what the client truly needs and to provide a memorable, but not exhausting, session.

In this episode I’ll explore the idea of shooting with intention, sharing some tips on how to refocus our energy so that we’re delivering not just memories but meaningful products.

I’ll help you make a mindset shift from adding on all the extra stuff to focusing on what means the most to your client, in the session and after. 

You’ll learn about the absolute magic of creative constraints. 

Trust me, narrowing down is where your genius shines.

From managing variables to embracing simplicity, this episode is all about refining your approach for clients who are thrilled with your process AND can’t wait for their next session with you.

Be sure to tune in next week for our third and final episode of this series when I discuss how to determine if you’re overwhelming clients with too many choices.

Let's Do It!

In this episode, you will learn the importance of

• simplifying the client experience and eliminating unnecessary variables
• focusing on the finished product rather than an elaborate, drawn-out experience
• using the concept of the "minimum effective dose" to determine the smallest amount of effort or time needed
• creative constraints and how they can enhance focus and creativity, allowing photographers to capture the most impactful images with simplicity
• pre-session consultations to create a clear agenda, aligning client expectations with achievable outcomes

[01:03] This week's episode discusses how overwhelming clients with too much experience can hurt business.

[03:17] Overcomplicating the process and adding too much can overwhelm clients.

[06:57] The solution is to shift focus from experience to selling the finished product, guiding with consultation.

[09:25] Using a consultation form and creative constraints helps simplify the process and focus on essentials.

[11:13] Focus on shooting just enough images and experiences to meet the desired outcome.

[14:26] Limit unnecessary variables.

[17:15] Simplify sessions by reducing things like outfit changes and locations.

[19:37] Focus on the finished product and simplify the experience by narrowing creative decisions to match the client’s needs.

[22:10] Narrowing variables and focusing on what’s best for the client creates a valuable, efficient experience.

[24:38] Review areas where you've added overwhelm, simplify, and focus on the minimum effective dose for desired results.

Click here to listen!

“I love ATJ & The ReWork!.” <– If that sounds like you, please take a minute and rate and review the show! This helps us support more portrait photographers — just like you — move toward building the PROFITABLE, sustainable businesses that they really want. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let ME know what you loved most about the episode (and any topics you are dying to learn about). 

Also, if you haven’t already, FOLLOW the podcast. We’ll be adding some bonus episodes to the feed this season, and if you’re not following, you’ll miss out. Follow now!

You can also email me directly with your suggestions at: [email protected] - OR DM me directly on Instagram @atjphoto or @do.the.rework 

We’d love to hear your thoughts, suggestions and ideas! 

Download a Transcript

Ultimate Client Consultation Form

The ReWork #113: Who Are You and What Are You Actually Selling?

The 4-Hour Workweek by Tim Ferris

Do The ReWork

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Allison Tyler Jones

Website | Instagram | LinkedIn

Are You Losing Clients by Saying Too Much?

We all want informed clients, but here’s the truth: too much information can backfire. As photographers, we often overwhelm clients by piling on details—especially with words. And when that happens, confusion takes over, and we risk losing them altogether.

In this kickoff episode of our “Overwhelming Clients” series, we’re diving into the first culprit: word overload. With the best intentions, we try to explain everything, but too often, it muddies our message and weakens our brand.

Here’s the thing: more isn’t always better. Adding more layers, more options, more words—thinking it’ll make clients love us more? 

That’s usually a recipe for overwhelm. Not to worry, we’re here to help you clean up the conversational clutter.

Listen in to discover the common signs that you’re over talking and overwhelming your clients and get actionable steps to cut through the noise and deliver a clear, powerful message. A message that gets everyone on the same page but doesn’t weigh clients down with TMI. 

In this episode, you’ll learn:

• How many creatives overwhelm clients with too many options, experiences, and words, leading to confusion
• The two primary causes of client overwhelm - the creative's own ADD brain tendencies and insecurities about their abilities
• Why overloading clients with information or choices can hinder business growth
• Why simplification is key, focusing on essential communication, breaking information into bite-sized pieces, and ensuring clarity in what the brand offers
• The importance of listening to client cues and maintaining concise, focused communication

Ready to give your client experience a serious tune-up? Let’s clear the path to a stronger, simpler, and more sustainable studio.

Let’s do this!

Timestamps:

[01:04] Today's episode covers how creatives often overwhelm clients due to insecurity and an "add more" mindset.

[03:42] To build a successful portrait studio, simplify communication and expertly guide clients without overwhelming them.

[05:52] Too much information can overwhelm clients, so focus on clear, concise communication to avoid barriers.

[08:20] It's important to aim for concise, clear explanations and active listening.

[11:58] Simplify your client interactions, conveying only essential information to guide them through each step.

[14:52] Simplify interactions by focusing on clients' needs, reading social cues, and keeping initial calls short.

[17:01] We provide custom, family-focused photo sessions, guided consultations, and efficient planning.

[20:05] I aim to help clients define their vision and simplify the client onboarding process.

[22:39] Review your client onboarding process and streamline communications to be clear and concise.

[24:03] Identify areas where you overwhelm clients with excessive wording and experience.

Click here to listen! [LINK TO THIS EPISODE]

PRETTY PLEASE: Rate, Review, & Follow Us on Apple Podcasts

“I love ATJ & The ReWork!.” <– If that sounds like you, please take a minute and rate and review the show! This helps us support more portrait photographers — just like you — move toward building the PROFITABLE, sustainable businesses that they really want. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let ME know what you loved most about the episode (and any topics you are dying to learn about). 

Also, if you haven’t already, FOLLOW the podcast. We’ll be adding some bonus episodes to the feed this season, and if you’re not following, you’ll miss out. Follow now!

You can also email me directly with your suggestions at: [email protected] - OR DM me directly on Instagram @atjphoto or @do.the.rework 

We’d love to hear your thoughts, suggestions and ideas! 

Links and Resources:

Download a Transcript

Ultimate Client Consultation Form

Donald Miller - Building a StoryBrand: Clarify Your Message So Customers Will Listen

Greg McKeown - Essentialism: The Disciplined Pursuit of Less

Do The ReWork

Website | Instagram

Allison Tyler Jones

Website | Instagram | LinkedIn

This golden nugget of marketing genius has been pried from the ReWork Vault to give you a fresh shot of marketing inspiration. 

Marketing is, hands down, one of the most requested discussion topics here on The ReWork. Why? Because marketing is hard! And it takes a lot of time, energy, and you never really know what is going to work. Especially in uncertain economic times, it can be difficult to know where to spend your marketing time and money.

That’s why Drake Busath is joining the podcast again today. The gold standard of portrait photography in Salt Lake City, Busath Photography has been in business for 50 years.

Drake purchased the business from his parents and his boys are now the third generation photographers to take over the studio. 

With all that experience, Drake knows a thing or two about marketing through both good economic times and bad. He’s done it all and he’s found several sure-fire ways to keep his brand at the forefront of the market in his area for the 40+ years he has been in the studio.

So listen on to find out what is working in marketing portraits right now.

In this episode, you’ll learn how to:

• Map out email campaigns for the whole year.
• Run children’s events to get new families in the door.
• Design promotions that are on-brand.
• Create eye-catching mailers that showcase quality.
• Trying new marketing ideas and seeing if they are sustainable.

Here’s a glance at this episode:

• [03:15] - In the 40 years of his career, Drake has been through a booming economy and recessions.
• [04:19] - Drake shares the promotion driven style of email marketing and the efforts surrounding mailings that clients interact with.
• [07:10] - Drake’s studio does a Children’s Day event a few times a year to drive new young families coming in.
• [08:54] - It’s important to show products and not just images.
• [10:17] - Drake can’t maintain email promotions and stay consistent on his own.
• [12:03] - Employees can dual task, especially receptionists who are the first to talk to clients on the phone.
• [14:27] - One of the ways Drake keeps these children’s events on brand is to keep them themed by season, not holidays.
• [17:08] - These events differ from mini-sessions by being during the week and by being on site.
• [19:34] - After these events, families come back to the studio to order, just like regular sessions.
• [21:41] - Using Mailchimp, Drake has a team member build campaigns and schedule them out at the beginning of the year.
• [22:57] - Drake continues to use mailers as they have been successful through the years. He combines promotional deals and attractive design.
• [26:19] - The family sessions that include a high school graduate are typically the best clients for Busath Photography.
• [27:51] - This year, Drake is promoting an album with high school graduation sessions to include the variety they are shooting.
• [30:47] - Drake shares some exceptions he makes and some of the times he caves for certain client requests.
• [32:46] - Every other year, Drake sends out a catalog for services and products.
• [34:22] - Busath Photography offers a lot of different services and the catalog listings are powerful as a mailer and to have around the studio.
• [37:18] - The catalog is very attractive and acts as a brand ambassador.
• [39:20] - Be hesitant to say that something is free. Clients have to earn these promotions.
• [41:07] - Reach out to Drake through his website to get a copy of his catalog.
• [43:19] - You can’t do everything. Choose the marketing platforms that work for you.
• [45:00] - You will try something that will be successful for a while but isn’t sustainable.
• [46:21] - Plan to have a good website designed as it has been the best advertising for Busath.
• [47:32] - Room view images have been impactful.
• [49:42] - Drake and Allison have teamed up for an amazing opportunity in France.
• [54:01] - Drake does workshops in Italy as well which you can find out more about by clicking here.
• [59:26] - In the current economy, things can be tough, but Drake and Allison are seeing some good trends.

Click here to listen! [LINK TO THIS EPISODE]

“I love ATJ & The ReWork!.” <– If that sounds like you, please take a minute and rate and review the show! This helps us support more portrait photographers — just like you — move toward building the PROFITABLE, sustainable businesses that they really want. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let ME know what you loved most about the episode (and any topics you are dying to learn about). 

Also, if you haven’t already, FOLLOW the podcast. We’ll be adding some bonus episodes to the feed this season, and if you’re not following, you’ll miss out. Follow now!

You can also email me directly with your suggestions at: [email protected] - OR DM me directly on Instagram @atjphoto or @do.the.rework 

We’d love to hear your thoughts, suggestions and ideas! 

Links and Resources:

Download a Transcript

Drake Busath:

Website | Instagram | Italy Workshops

Do The ReWork

Website | Instagram

Allison Tyler Jones

Website | Instagram | LinkedIn

We are cracking open the ReWork Vault and re-releasing some of our most popular episodes in time to get you inspired and motivated to survive the busy season. 

Today’s episode has ranked as one of the top 3 episodes every season since the ReWork Podcast began! 

It’s all about the First Client Phone Call, where the tone is set for everything to follow. 

Have you ever wondered if you can create a business out of portrait photography? 

You may want to increase your income, and your first thoughts are to find more clients. 

However, instead of trying to attract MORE clients, consider attracting BETTER clients. 

Maybe you need a better way of doing business altogether; one that attracts great clients who love what you do and see the value in it?

This episode was recorded with our former client coordinator, Jessica Mackey, and we chatted about all things client contact and how to find and attract your best clients!

When she first started with ATJ Photo, Jessica was terrified of calling new clients. 

“I did everything I could to put off making that phone call.” 

Of course, there were certain types of questions that were scarier to field than others. 

“When anybody talked about investment, the cost and expense. That’s something that has to be addressed early on and depending on how the conversation goes, it sets the tone for the rest of the phone call.”

She soon found that focusing on connection creates a sense of value for new leads who called about service inquiries. Jessica also realized the value in relating to potential clients from a parent’s perspective, adding more connection points.

 “You’re looking for ways to validate and make it clear that you want to know more. Setting a feeling of caring about the person on the other line gives them a phenomenal first experience, setting the expectations for future points of contact and service.”

Jessica’s experience has shown that focusing on clients and not focusing on yourself is the most effective way to achieve new client buy-in. 

“Everything you say to the client has to circle back to them.” 

This is about them, NOT YOU, so make sure you always refer back to the person you are talking to.

Listen in to find out:

• How multitasking affects your convo.
• How to answer the most difficult questions a potential customer can ask you.
• Learn how to ask more questions and dig deeper into the initial consultation.

PLUS

• The importance of transparency in your business from the get-go.

Your First Phone Calls may never be the same!

Timestamps:

[0:03:40] Jessica’s first experience with new client calls.

[0:06:08] What she was trying to avoid when she was postponing calling new clients.

[0:07:52] Scariest questions to field when Jessica was taking calls.

[0:12:51] Leading the conversation asking details to make a connection.

[0:15:58] Relating to clients from a parent’s perspective.

[0:19:03] Using the initial consult to reconnect with clients when they are planning their shoot.

[0:22:42] Why you should assume that everyone is your client.

[0:24:00] How to answer the most difficult questions clients will ask you.

[0:29:12] The client’s contact sequence of events and how to set up appointments.

[0:32:06] Little nuances in your conversation make the biggest difference.

[0:38:09] Other than price, what is the second most difficult conversation to have with a potential client.

Click here to listen! [LINK TO THIS EPISODE]

“I love ATJ & The ReWork!.” <– If that sounds like you, please take a minute and rate and review the show! This helps us support more portrait photographers — just like you — move toward building the PROFITABLE, sustainable businesses that they really want. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let ME know what you loved most about the episode (and any topics you are dying to learn about). 

Also, if you haven’t already, FOLLOW the podcast. We’ll be adding some bonus episodes to the feed this season, and if you’re not following, you’ll miss out. Follow now!

You can also email me directly with your suggestions at: [email protected] - OR DM me directly on Instagram @atjphoto or @do.the.rework 

We’d love to hear your thoughts, suggestions and ideas! 

Links and Resources:

Download a Transcript

ATJ’s Ultimate Client Consultation Form - Free Download

Do The ReWork

Website | Instagram

Allison Tyler Jones

Website | Instagram | LinkedIn

This episode featuring the incredible Tim Walden is all about transforming the portrait process by building trust with your clients. Tim lays it all out for us, talking about treating every client like family (like his 50-odd cousins) and how that approach brings sincerity and genuine connection into the mix.

I have always found it valuable to develop a framework for how we view our clients, and Tim's insights really resonated with me.

How do you relate to your clients - as family, friends, or maybe something more professional?

Tim also discusses how his father's influence shapes his work today and how photography is not just about capturing images for him but about blending art with emotion and telling compelling stories.

We also talk about why client connections are important, the art of leading a session with confidence, and the importance of crafting a powerful narrative in every portrait. Tim’s focus on simplicity in clothing and backgrounds allows the complexity of human stories to stand out, and his idea of incorporating letters on the back of each portrait to create deeper connections in a family is a stroke of brilliance.

Join Tim and I as we explore how taking control and building trust can elevate your portrait business to another level. 

Let's Do It!

In this, episode, you will learn the importance of

• Building client relationships and learning why treating clients like family can help establish sincerity and trust
• Balancing art and business and discovering how to thread authenticity into sales and marketing
• Narrative-driven photography and how focusing on storytelling enhances the emotional connection in portraits
• Creating authentic portraits and understanding the impact of learning clients' stories and personalities before sessions
• Leadership and confidence and gaining insights into taking control during sessions
• Clarity and consistency in branding and recognizing the value of maintaining a clear personal style to attract the right clients

[0:03:34] Tim treats his clients like family and believes that sincerity makes service genuine rather than manipulative.

[0:06:03] ATJ believes that each business owner should find an authentic way to view clients.

[0:07:21] Tim emphasizes nurturing sincere relationships to enhance client confidence and service quality.

[0:09:57] Tim's early passion for photography focused on storytelling before financial concerns.

[0:12:37] Hear how Tim markets his photography through storytelling, prioritizing emotional narratives over technical skills.

[0:15:27] ATJ values incorporating letters to add depth and meaning to the photography experience.

[0:16:50] Learn how Tim learns clients' stories beforehand and enhances the authenticity of the portraits which he captures.

[0:19:49] Tim prefers a controlled environment to capture genuine connections and emotions during photo sessions.

[0:22:26] Many photographers hesitate to take control during sessions, impacting their results.

[0:23:06] Having a parent present can hinder sessions.

[0:25:28] Clients want more than technical skills; they seek leadership and flattering poses during sessions.

[0:27:10] Tim explains how clothing choices significantly impact portraits.

[0:29:55] ATJ emphasizes how photographers must prioritize authentic moments over client demands.

[0:31:35] Consistency in style builds clarity and helps guide clients without too much variety.

[0:34:44] Trust yourself to make decisions; mistakes are acceptable, but clarity and consistency are essential!

[0:36:43] Tim adds that it's important to measure your art's worthiness by clarity, technical excellence, emotion, investment, and consistency.

[0:39:46] Loyal clients appreciate your work and refer others, helping you attract the right customers!

[0:42:34] ATJ argues that confidence is key when redirecting clients to make better choices for their art.

[0:43:16] Tim discusses how he uses clients' words to highlight emotional impacts when discussing photos in the sales room.

[0:46:40] Clients often underestimate size; I prefer showing results to help guide their decisions.

[0:48:47] Tim asserts that discussing art's placement requires addressing unvoiced client concerns during calls and meetings.

[0:51:50] Providing information upfront helps clients choose experiences; creativity thrives within defined boundaries.

[0:53:34] ATJ adds that attempting to replicate one's past work lacks impact because each subject has a unique story.

[0:55:07] Unveiling art loses its magic when replicating previous work; uniqueness is very important in photography.

[0:58:27] Educating clients and sharing truths helps both artists and clients succeed in photography.

[1:00:55] Tim explains how true service involves leading and guiding clients.

Click here to listen! [LINK TO THIS EPISODE]

“I love ATJ & The ReWork!.” <– If that sounds like you, please take a minute and rate and review the show! This helps us support more portrait photographers — just like you — move toward building the PROFITABLE, sustainable businesses that they really want. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let ME know what you loved most about the episode (and any topics you are dying to learn about). 

Also, if you haven’t already, FOLLOW the podcast. We’ll be adding some bonus episodes to the feed this season, and if you’re not following, you’ll miss out. Follow now!

You can also email me directly with your suggestions at: [email protected] - OR DM me directly on Instagram @atjphoto or @do.the.rework 

We’d love to hear your thoughts, suggestions and ideas! 

Links and Resources:

Download a Transcript

Do The ReWork

Website | Instagram

Allison Tyler Jones

Website | Instagram | LinkedIn

Tim Walden

Website | Facebook | Instagram | YouTube

We are cracking open the ReWork Vault and re-releasing some of our most popular episodes in time to get you prepped for the upcoming busy season. 

After a long summer, getting back into the real swing of things at work can feel like pushing the proverbial boulder up the hill. 

💡Do you need some new concepts and ideas to inspire upcoming sessions? 

🖌️Does the studio need to be painted? 

👀Is the studio even clean? 👀

📸What “surprise and delight” trick will you have up your sleeve for clients this season? 

You don’t want to be making these decisions during your busiest time of the year, so make them NOW. 

In today’s episode, Jessica, ATJ’s former Client Coordinator and I will share our best tips to avoid creative burn-out, inspire new ideas to ensure that this holiday season is your best yet.

We’ll be discussing the physical elements of your studio that you should focus on before the holiday season starts, how to make your clients feel extra special, ways to refresh your inspiration (which will benefit you as the artist, as well as your clients), and more.

If you’re ready to kick things into gear in your business this season, and really “WOW” your clients, this is the episode for you.

And because we want to support you all we can, we’ve created a FREE downloadable PDF 

The 5 Key Steps to Getting Ready for Your Busy Season  full of tips and ideas to get your own creative wheels turning.

Let’s Do It! 

Timestamps:

[0:01:02] The holidays are coming, and this episode is going to make this holiday season your best yet! 

[0:02:04] Where you can find the downloadable PDF that corresponds with today’s episode.

[0:03:59] The most common struggles experienced during the crazy busy season. 

[0:04:38] A strategy that we use to ensure that our calendar is filled with clients we love most. 

[0:07:24] Steps we take to refresh our studio space to ready it for the holiday season. 

[0:09:35] Jessica’s infamous popcorn faux pas, and a reminder to be thoughtful of the scent in your studio.

[0:11:24] Examples of the ways that we keep our studio fresh and refreshed. 

[0:13:03] Factors that I take into consideration when I have clients in my salesroom. 

[0:14:08] The time when we make any adjustments to the business, and examples of what those adjustments might be.

[0:17:38] Reworking your inspiration; our third tip for the fall season.

[0:19:07] What I do to fuel my inspiration.  

[0:21:23] How I make each experience with returning clients new and exciting.  

[0:24:38] Why I love this creative restriction of working in studio.  

[0:25:30] How we keep our holiday cards concepts creative and custom. 

[0:28:01] The value of challenging yourself in every portrait session. 

[0:30:47] Ideas for making our clients feel special. 

[0:34:29] Overcoming the challenges that parents experience when bringing their children for a session. 

[0:37:11] A recap of the 5 key steps that we discussed today.  

Click here to listen! [LINK TO THIS EPISODE]

“I love ATJ & The ReWork!.” <– If that sounds like you, please take a minute and rate and review the show! This helps us support more portrait photographers — just like you — move toward building the PROFITABLE, sustainable businesses that they really want. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let ME know what you loved most about the episode (and any topics you are dying to learn about). 

Also, if you haven’t already, FOLLOW the podcast. We’ll be adding some bonus episodes to the feed this season, and if you’re not following, you’ll miss out. Follow now!

You can also email me directly with your suggestions at: [email protected] - OR DM me directly on Instagram @atjphoto or @do.the.rework 

We’d love to hear your thoughts, suggestions and ideas! 

Links and Resources:

Download a Transcript

The 5 Key Steps to Getting Ready for Your Holiday Season  

Do The ReWork

Website | Instagram

Allison Tyler Jones

Website | Instagram | LinkedIn

Gregory Daniel is back in The ReWork studio, and he’s got another soap box to speak from. This time, he’s talking about FEAR of pricing our work, FEAR of embracing the value of what we do and the FEAR of change in our industry. 

We discuss why so many photographers struggle with valuing their art. It’s a challenge that hits home for so many of us who started out driven by creative passion but need to transition to a more business-minded approach because, hey, we have bills to pay, and, more importantly, we are providing VALUE to our clients.

Gregory shares insights into the industry’s shift from film to digital and how that massive change affected not just the actual photographic work but also the way we connect with clients. A change that is still affecting the industry today.

One key takeaway is the importance of getting your mind right about your business and staying relevant in a changing world.

And speaking of change, we’ll use AI (ChatGPT) in real time to investigate pricing a 16x20 (you’ll love this!) 

We’ll also discuss reframing how we look at what we are actually selling our clients and the value that has. 

We talk about dreaming big and maintaining creative discipline while making sure that your business is up to current challenges and has been built to withstand future changes. 

Greg's insight and philosophy is sure to inspire you to rethink your pricing strategy, embrace change, and find new ways to thrive in this dynamic industry, so get ready for a thought-provoking conversation that just might change the way you view the value of your work..

Let's Do It!

In this episode, Greg and I discuss

• Mindset Shift: make the transition from a hobbyist mindset to a business, especially in how you value your work and subsequently price it
• Adapt to Change: how the shift from film to digital photography created challenges
• Understand The Value of Physical Product: the need for photographers to focus on creating and pricing physical products rather than treating digital files as the product
• Dream Big: why to give yourself permission to envision new possibilities and business models that can lead to growth and expansion

Here’s a glance at this episode:

• [5:15] - Gregory reflects on the industry's struggles with pricing and emphasizes the need for a business mindset.
• [7:06] - Fear can be overcome in change management, but the industry faces a failing business model.
• [10:26] - Gregory points out how many professionals have resisted the shift to digital photography, leading to stagnation.
• [12:24] - Digital technology accelerated changes in photography, causing loss of important business principles.
• [15:29] - The photography community has split into two camps, with younger women pursuing looser styles and lacking effective mentorship.
• [16:15] - Gregory criticizes influencers for treating digital as a product rather than just an additional tool.
• [19:19] - Gregory touches upon how his shift to an art-focused business model during the digital transition boosted sales.
• [21:19] - Clients value physical artifacts over digital files, valuing lasting memories.
• [24:57] - Gregory suggests trying gallery-style pricing to change how people see product value
• [27:46] - ATJ discusses pricing for 16x20 canvas prints, ranging from $75 to over $600.
• [30:44] - Gregory emphasizes creating a clear brand and pricing around a single focus.
• [32:58] - ATJ advises resisting client-driven product lines and focusing on what the photographer truly wants.
• [35:30] - Envisioning possibilities leads to change, even if it's a gradual process.
• [36:35] - Gregory highlights the importance of giving oneself permission to dream to spark change.
• [38:55] - For ATJ, deciding to stop photographing weddings opened up space for new inspiration.
• [40:27] - Gregory advises focusing on one main product first to establish a clear brand and voice.
• [43:29] - ATJ likens building mystique around a brand to luxury handbags.
• [44:56] - Dreaming big is key to achieving sustainable success, not just minor adjustments.
• [46:54] - Many creative industries operate on unsustainable models.
• [48:02] - Gregory compares running a photography business to being commissioned as an artist.
• [51:31] - Gregory shares that he encourages his children to integrate work and passion, creating a harmonious and fulfilling life.
• [53:11] - Gregory values spreading love and connection as a way to enrich lives and open new opportunities.
• [55:19] - Gregory enjoys the Smartless podcast and finds timeless wisdom in old books and pamphlets.
• [58:00] - ATJ stresses the importance of building long-term relationships with loyal clients.

Click here to listen! [LINK TO THIS EPISODE]

“I love ATJ & The ReWork!.” <– If that sounds like you, please take a minute and rate and review the show! This helps us support more portrait photographers — just like you — move toward building the PROFITABLE, sustainable businesses that they really want. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let ME know what you loved most about the episode (and any topics you are dying to learn about). 

Also, if you haven’t already, FOLLOW the podcast. We’ll be adding some bonus episodes to the feed this season, and if you’re not following, you’ll miss out. Follow now!

You can also email me directly with your suggestions at: [email protected] - OR DM me directly on Instagram @atjphoto or @do.the.rework 

We’d love to hear your thoughts, suggestions and ideas! 

Links and Resources:

Download a Transcript

Smartless Podcast

Do The ReWork

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Allison Tyler Jones

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Gregory Daniel

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How can portrait photographers turn what is normally a stressful situation (i.e. family portraits) into a joyful experience?

How can you anticipate client needs to elevate the perception of your portrait photography service?

As we gear up for family portrait season, Kathryn Langsford joins me on the show again to share her insights into crafting an exceptional client experience. We are discussing the three essential pillars that elevate every session, ensuring that families not only receive stunning portraits but also enjoy a stress-free and memorable experience.

#1: Stock the Studio: First up, we explore the importance of having everything handled before the session even begins, such as stocking the studio with essentials like bobby pins and safety pins and providing snacks that won't stain clothes. These thoughtful touches leave nothing to chance and can significantly reduce client anxiety. For a comprehensive list of items we love to have on hand in the studio, check out our newly updated FREE: 5 Key Steps to Get Ready For Your Busy Season PDF here. 

#2: Promote the Luxury Vibe: Next, we discuss creating a luxury service vibe. Kathryn shares how she transforms her studio into a welcoming space, complete with pleasant aromas and personalized swag bags for kids. She goes the extra mile, even offering wardrobe pickups a week before the shoot to ensure families arrive prepared and looking their best. (No having to run home because Dad forgot his tie/belt/shoes!)

#3: Set the Creative Agenda: Last but not least, we examine the idea of setting a creative agenda. By anticipating what clients will be purchasing during the consultation, Kathryn ensures that each session runs smoothly, keeping the focus on capturing the images that are planned for the walls of her clients home or their custom-designed albums. 

If you're curious about enhancing client interactions, this episode is packed with practical tips you won't want to miss. Grab a notebook because this is definitely going to be a good one.

Let's Do It!

In this episode, you will learn the importance of:

• Anticipating client needs and preparing essentials in advance, such as wardrobe fixers and snacks, to reduce client stress
• Creating a luxurious experience and offering personalized touches to make clients feel valued
• Establishing a creative agenda and planning the session with the end product in mind
• Effective communication with clients
• Reducing overwhelm by limiting options and providing clear guidance

Here’s a glance at this episode:

• [2:32] - Hear how Kathryn prepares her studio with essentials to ease clients' stress about their appearance.
• [5:12] - ATJ emphasizes the importance of having common tools ready to reduce client stress.
• [6:06] - Kathryn minimizes stress by managing parking, providing snacks, and creating a relaxed atmosphere.
• [9:47] - Learn how thoughtful snack choices help maintain a positive environment for both kids and parents.
• [12:08] - Kathryn touches upon her second pillar: aiming for a luxurious studio experience.
• [15:35] - Wardrobe pickup services alleviate client stress by ensuring outfits are ready and steamed.
• [17:43] - Most clients appreciate wardrobe pickup, which addresses common issues and saves time.
• [20:11] - Kathryn highlights the third key element: setting a creative agenda for each session.
• [22:45] - ATJ warns against overcomplicating sessions with too many distractions and options.
• [26:22] - Kathryn explains that most clients quickly understand the importance of focusing on what they'll actually use.
• [28:33] - Kathryn highlights how a creative agenda prevents wasted time and ensures client satisfaction.
• [30:52] - It's important to plan ahead of time with clients to avoid frustration during ordering.
• [33:32] - ATJ stresses the value of addressing client pain points and setting a clear creative agenda beforehand.

Click here to listen! [LINK TO THIS EPISODE]

“I love ATJ & The ReWork!.” <– If that sounds like you, please take a minute and rate and review the show! This helps us support more portrait photographers — just like you — move toward building the PROFITABLE, sustainable businesses that they really want. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let ME know what you loved most about the episode (and any topics you are dying to learn about). 

Also, if you haven’t already, FOLLOW the podcast. We’ll be adding some bonus episodes to the feed this season, and if you’re not following, you’ll miss out. Follow now!

You can also email me directly with your suggestions at: [email protected] - OR DM me directly on Instagram @atjphoto or @do.the.rework 

We’d love to hear your thoughts, suggestions and ideas! 

Links and Resources:

Download a Transcript

Do The ReWork

Website | Instagram

Allison Tyler Jones

Website | Instagram | LinkedIn

Kathryn Langsford

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Ever been stuck on how exactly to direct a family portrait session?

Ever been in a situation with a less-than-cooperative subject who is making everything difficult?

If so, this episode has your name all over it. 

Listen in as two family portrait photographers discuss our best tips, tricks and wild experiences in the trenches of photographing families of all sizes and kinds. 

Drake Busath is my guest this week. As the co-owner of the legendary Busath Photography in Salt Lake City, he’s one of our most popular guests on the podcast and he is bringing the goods this time with all his best directing tips.

What I think you’ll most enjoy is the different way we both approach a family session. Drake is chill, cool under pressure and go-with-the-flow. I am…..none of those things. And yet, we both manage to make our living photographing families. 

Drake shares how he is inspired by Hollywood legends like Ron Howard and Steven Spielberg, sharing his journey from architectural and food photography to the world of family portraits.

He also discusses his unique approach to directing, balancing classical techniques with fresh ideas.

We chat about everything from effective prompts and handling difficult situations to the importance of maintaining energy throughout a shoot. Drake also reveals how he blends control with collaboration to capture authentic moments.

Plus, we touch on the business side of things and how to build a photography brand that’s both successful and uniquely your own. 

If you have ever wondered how to keep your family portraits dynamic and engaging or how to behave when two teenage boys decide to punch it out in the middle of a family session, this episode is for you. Drake’s experiences and tips offer a fresh perspective that could transform the way you approach your next session.

Let's Do It!

In this episode, you will learn:

• How to blend classical posing techniques with a fresh, dynamic approach to keep family portraits engaging!
• Strategies for handling challenging children during shoots, including playful and creative methods
• The importance of capturing genuine interactions and emotions to create meaningful, lasting portraits
• Tips for evolving your unique style by blending control with collaboration and drawing inspiration from famous movie directors
• Different business approaches in photography, from luxury to retail models, and how they impact success!

Here’s a glance at this episode:

• [3:06] - As a second-generation portrait photographer, Drake was influenced by his father's 50-year career.
• [4:53] - Drake admires ATJ's style and appreciates their different approaches in family photography.
• [7:46] - Drake shares how, over time, boredom drove him to push beyond client expectations.
• [8:37] - Drake values feedback from peers and colleagues over client critiques.
• [11:28] - Inspired by other industries and by the book Culinary Artistry, ATJ strives for artistry while delivering enjoyable experiences.
• [12:57] - Drake prefers a team approach for business flexibility, inspired by his father's legacy.
• [15:42] - Drake has observed a surge in photography businesses, with increased activity especially at popular scenic spots.
• [17:30] - Hear how Drake learned to balance control with collaboration, guiding clients with descriptive cues.
• [19:54] - To capture authentic moments, Drake directs families to interact naturally and adjust poses minimally.
• [22:24] - Drake adjusts his speaking volume to maintain children’s attention and varies it to avoid becoming background noise.
• [25:13] - ATJ evolved her approach from raising neurodivergent children, using creative incentives like rewards for behavior.
• [26:41] - Drake contrasts different methods of handling challenging children and notes how his son’s playful approach adds depth to portraits.
• [29:04] - For teens, ATJ subtly shows affection while maintaining their coolness.
• [30:14] - Drake describes how he assigns roles to clients like actors.
• [35:06] - Drake  suggests using camera stands for low angles to avoid gear issues.
• [37:18] - Using assistants for technical tasks and managing large shoots, Drake values creative engagement from photographers.
• [40:30] - Inspired by film directors like Spielberg and Eastwood, Drake uses humor and positive reframing to handle difficult situations.
• [42:10] - ATJ enforces strict boundaries during shoots, managing behavior and using humor to handle interference from parents.
• [45:52] - ATJ focuses on dynamic elements to keep shoots engaging, focusing on capturing personalities.
• [46:46] - Unique styles in photography are crucial; develop and embrace your own strengths and personality.
• [50:16] - Drake touches upon the importance of confidence.
• [53:05] - Focus on the unique details in pictures to celebrate the good times rather than focus on imperfections.
• [56:20] - Drake argues that the real value lies in recognizing and celebrating clients' uniqueness.
• [58:43] - Capture genuine relationships and interactions for enduring images that reflect real connections, not just fleeting trends.
• [1:01:56] - ATJ points out how authentic moments attract clients who value true stories, so mix traditional and unique images for wider appeal.
• [1:04:05] - Collaboration and understanding clients lead to natural interactions.
• [1:06:08] - Drake explains how beginning with a controlled approach, as with film, helps in refining your directing style and understanding your clients.
• [1:09:38] Drake believes that photographers should learn from directors like Ron Howard to master storytelling and direct effective portraits.
• [1:11:23] - Balancing control and collaboration in photography helps capture true stories.
• [1:13:41] - To manage young children, Drake balances objects on his head and uses playful discipline techniques.
• [1:15:32] - ATJ engages kids with jokes and playful discipline; a puppet or funny staff behavior tends to keep them entertained.
• [1:17:33] - Drake points out how teaching concepts to others reinforces your knowledge and how sharing success stories often leads to new ideas.
• [1:20:42] - Disrupt expected behavior by telling edgy stories to intrigue and engage children during sessions.
• [1:22:19] - ATJ shares a story of having allowed a distressed child some control, like a playful idea, which helped improve cooperation.

Click here to listen! [LINK TO THIS EPISODE]

“I love ATJ & The ReWork!.” <– If that sounds like you, please take a minute and rate and review the show! This helps us support more portrait photographers — just like you — move toward building the PROFITABLE, sustainable businesses that they really want. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let ME know what you loved most about the episode (and any topics you are dying to learn about). 

Also, if you haven’t already, FOLLOW the podcast. We’ll be adding some bonus episodes to the feed this season, and if you’re not following, you’ll miss out. Follow now!

You can also email me directly with your suggestions at: [email protected] - OR DM me directly on Instagram @atjphoto or @do.the.rework 

We’d love to hear your thoughts, suggestions and ideas! 

Links and Resources:

Download a Transcript

Transcending Trend with Drake Busath Episode #038

Marketing Right Now with Drake Busath ReWork Episode #079

Reading:

Book: Culinary Artistry by Andrew Dornenburg & Karen Page

Book: The Talented Mr. Ripley by Patricia Highsmith

TV/Film:

Netflix Series: RIPLEY

Do The ReWork

Website | Instagram

Allison Tyler Jones

Website | Instagram | LinkedIn

Drake Busath / Busath Photography

Website | Instagram | LinkedIn

“All of us got into this industry or into this profession as artists. We love creating, and we love the feeling of what people say or the reaction when we show it to them.”

I think that this probably strikes a chord with many of you, right?

Being creative is amazing BUT, most of us also need to balance being an artist while also trying to pay the bills with our talent and THAT is where things can get a little bit sticky. 

Joining me today is Rudi Marten, CEO of Clark Marten Photography in Billings, Montana. Rudi transformed a small, home-based family studio into Montana’s premier family portrait studio and under his leadership, the studio is on track for its best year yet.

Listen in as Rudi shares how he has built on his parents' legacy and evolved the business by focusing on the mission and setting ambitious (some might say crazy!) goals. 

He shares how he has made the change from offering a wide range of services to niching down to just family portraits, despite client pushback in the beginning.

Rudi also shares the challenges and rewards of staying true to your vision and to your mission, highlighting the importance of purpose and intention both in business and in maintaining high-quality work.

Rudi’s insights on balancing the art and business sides of your craft will be invaluable if you’re looking for practical tips on how to elevate your business while staying focused on creating the art that you love.

Let's Do It!

In this episode, you will learn:

• How Rudi evolved from a hobbyist mindset to a focused business approach, emphasizing purpose and intention
• The value of specializing in a specific niche, enhancing business growth and client satisfaction
• How to manage initial pushback from clients
• Strategies for setting prices that reflect the value of the work and managing client expectations
• The significance of having a clear mission and vision to guide business decisions and inspire both your team and your clients

Here’s a glance at this episode:

• [3:18] - Rudi shares how his parents were impressed by the business’s growth and how he now relies less on them.
• [6:50] - Rudi focuses only on photographing families, unlike his dad who specialized in high school seniors.
• [9:16] - Disruptions from photographing kids affected studio efficiency; Rudi recalls a past mistake with school pictures.
• [11:45] - Unlike her dad's approach, ATJ values focusing on what you love and avoiding distractions.
• [13:14] - Rudi emphasizes finding your own path and running a business that operates independently.
• [15:58] - Treating art as a business creates wealth and opportunities.
• [18:59] - Rudi’s prices are high, competing with other purchases; he values clients who choose portraits over vacations.
• [21:31] Rudi dismisses clients who resist pricing, highlighting the high value of art.
• [23:17] - ATJ prefers selective client intake, helping to ensure high-quality service and focusing on large-scale wall art.
• [25:21] Hear how Rudi sets goals for income and sessions, aiming to place portraits in 100,000 homes for success.
• [27:45] - Purpose and intention in art are so important, as is proper pricing to cover expenses and unexpected challenges.
• [29:33] - Rudi emphasizes budgeting, planning, and purpose for his team, overseeing finances and inspiring through a clear vision.
• [32:17] - Clark Marten's mission to place portraits in 100,000 homes motivates and unites the team.
• [34:35] - Rudi aims to rekindle clients' initial emotional connection to portraits, handling payment plan issues empathetically.
• [37:20] Rudi views the business like retail, expecting returns and cancellations, and not taking them personally.
• [39:27] - Rudi feels regret when families skip portraits, missing opportunities to impact children’s lives.
• [41:41] Emphasizing the confidence-boosting nature of photography, Rudi reminds clients of their impact through portraits
• [43:28] - ATJ prioritizes job satisfaction and unique client experiences over money; money follows naturally.
• [46:13] - ATJ stresses listening to clients' concerns, avoiding assumptions, and empathizing with those wanting to cancel plans.
• [47:43] - Price and scheduling are both key issues but can be used as marketing opportunities.
• [50:36] - Rudi aims to honor his parents' legacy by excelling in family portraits and strong business practices.
• [53:36] - Hear ATJ compare learning business metrics to mastering photography settings.
• [56:03] - Rudi recommends the books Buy Back Your Time and Fierce Conversations.

Click here to listen! [LINK TO THIS EPISODE]

“I love ATJ & The ReWork!.” <– If that sounds like you, please take a minute and rate and review the show! This helps us support more portrait photographers — just like you — move toward building the PROFITABLE, sustainable businesses that they really want. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let ME know what you loved most about the episode (and any topics you are dying to learn about). 

Also, if you haven’t already, FOLLOW the podcast. We’ll be adding some bonus episodes to the feed this season, and if you’re not following, you’ll miss out. Follow now!

You can also email me directly with your suggestions at: [email protected] - OR DM me directly on Instagram @atjphoto or @do.the.rework 

We’d love to hear your thoughts, suggestions and ideas! 

Links and Resources:

Download a Transcript

Reading:

Book: Buy Back Your Time by Dan Martell

Book: Fierce Conversations by Susan Scott

Do The ReWork

Website | Instagram

Allison Tyler Jones

Website | Instagram | LinkedIn

Rudi Marten / Clark Marten Photography

Website | Instagram | LinkedIn