Share The ReWork with Allison Tyler Jones
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By Allison Tyler Jones
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5454 ratings
The podcast currently has 136 episodes available.
Being an expert means confidently guiding clients using your vision and skill. As portrait photographers, it’s up to us to help clients document their memories, and decide where each portrait will “live” in their space.
The problem is, we offer TOO MANY CHOICES.
Showing too many images to clients is probably the single, biggest sales mistake I see photographers making.
As a result, clients are overwhelmed and paralyzed trying to decide between images we should have already tightly curated for them.
Our expertise is to show clients what images truly resonate - the meaningful image, not an endless parade of slightly different images where none stand out or feel special.
Free yourself from overwhelm; try this exercise, force yourself to streamline and focus on a single, compelling image to capture each concept (or pose) that you’ve photographed.
Does just the thought of doing this give you an ulcer? That’s just fear talking. Fear that showing more makes the experience more valuable.
It doesn’t.
In fact, the opposite is true. Showing less, but better images, is a super power and one that will have your sales meetings moving more quickly and your sales closing faster.
Let’s turn that fear into power. I challenge you to show less, and offer more focus; focus on the meaning and emotion in each image that makes them special.
Tune in this week as I wrap up this three-part miniseries: Are You Overwhelming Your Clients? Part 3: Too Many Choices
Are you ready to help clients stress less and by showing less?
Tune in, and let’s bring clarity to your client’s choices.
Make 'less is more' not just a saying but a way of working.
Let's Do It!
In this episode, you will learn the importance of
[01:00] This episode addresses avoiding excess choices with your clients.
[02:28] Offering too many product options increases client anxiety and decision paralysis.
[05:07] Guiding clients through fewer, curated choices shows expertise and makes selection easier for them.
[08:10] With a focused vision, combine your talent with clients’ unique needs to showcase tailored options.
[10:47] Only present clients with the best image from each pose, avoiding overwhelming choices.
[13:24] Presenting fewer options helps clients choose confidently without second-guessing themselves.
[15:53] Limiting individual images of each family member prevents clients from feeling overwhelmed.
[17:59] To help prevent decision fatigue, offer a curated selection.
[20:27] Clients don’t actually want to see every possible image or product option, so curation is so important.
[24:54] ATJ's challenge for listeners: reduce session elements by 30% to avoid overwhelming clients with choices and experiences.
[27:05] ATJ encourages confidence in offering clients a curated, streamlined experience as the true value.
Click here to listen!
PRETTY PLEASE: Rate, Review, & Follow Us on Apple Podcasts“I love ATJ & The ReWork!.” <– If that sounds like you, please take a minute and rate and review the show! This helps us support more portrait photographers — just like you — move toward building the PROFITABLE, sustainable businesses that they really want. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let ME know what you loved most about the episode (and any topics you are dying to learn about).
Also, if you haven’t already, FOLLOW the podcast. We’ll be adding some bonus episodes to the feed this season, and if you’re not following, you’ll miss out. Follow now!
You can also email me directly with your suggestions at: [email protected] - OR DM me directly on Instagram @atjphoto or @do.the.rework
We’d love to hear your thoughts, suggestions and ideas!
Download a Transcript
Ultimate Client Consultation Form
Barry Schwartz - The Paradox of Choice: Why More Is Less
Do The ReWork
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Allison Tyler Jones
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Are you overwhelming your clients with too much experience? You know, the creative whirlwind that sounds like a great idea during your brainstorm session but that, in real life, might just be a tad too much.
You want your clients to have an AMAZING, UNFORGETTABLE experience with you.
An experience they brag about to others.
An experience that transcends just getting their “picture taken.”
An experience they can’t get anywhere else.
But are you overdoing it on experience to the point that it becomes overwhelming or even exhausting to your client?
Join us for Part 2 of our discussion about Client Overwhelm.
Tune in as I explore how creative ADD coupled with self-doubt can drive you to keep adding more and more: more outfits, backgrounds, or props than anyone needs. Hours of hair, makeup, multiple locations and hours of shooting.
More is more right?
Wrong.
Remember, your job is to focus on what the client truly needs and to provide a memorable, but not exhausting, session.
In this episode I’ll explore the idea of shooting with intention, sharing some tips on how to refocus our energy so that we’re delivering not just memories but meaningful products.
I’ll help you make a mindset shift from adding on all the extra stuff to focusing on what means the most to your client, in the session and after.
You’ll learn about the absolute magic of creative constraints.
Trust me, narrowing down is where your genius shines.
From managing variables to embracing simplicity, this episode is all about refining your approach for clients who are thrilled with your process AND can’t wait for their next session with you.
Be sure to tune in next week for our third and final episode of this series when I discuss how to determine if you’re overwhelming clients with too many choices.
Let's Do It!
In this episode, you will learn the importance of
[01:03] This week's episode discusses how overwhelming clients with too much experience can hurt business.
[03:17] Overcomplicating the process and adding too much can overwhelm clients.
[06:57] The solution is to shift focus from experience to selling the finished product, guiding with consultation.
[09:25] Using a consultation form and creative constraints helps simplify the process and focus on essentials.
[11:13] Focus on shooting just enough images and experiences to meet the desired outcome.
[14:26] Limit unnecessary variables.
[17:15] Simplify sessions by reducing things like outfit changes and locations.
[19:37] Focus on the finished product and simplify the experience by narrowing creative decisions to match the client’s needs.
[22:10] Narrowing variables and focusing on what’s best for the client creates a valuable, efficient experience.
[24:38] Review areas where you've added overwhelm, simplify, and focus on the minimum effective dose for desired results.
Click here to listen!
“I love ATJ & The ReWork!.” <– If that sounds like you, please take a minute and rate and review the show! This helps us support more portrait photographers — just like you — move toward building the PROFITABLE, sustainable businesses that they really want. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let ME know what you loved most about the episode (and any topics you are dying to learn about).
Also, if you haven’t already, FOLLOW the podcast. We’ll be adding some bonus episodes to the feed this season, and if you’re not following, you’ll miss out. Follow now!
You can also email me directly with your suggestions at: [email protected] - OR DM me directly on Instagram @atjphoto or @do.the.rework
We’d love to hear your thoughts, suggestions and ideas!
Download a Transcript
Ultimate Client Consultation Form
The ReWork #113: Who Are You and What Are You Actually Selling?
The 4-Hour Workweek by Tim Ferris
Do The ReWork
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Allison Tyler Jones
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Are You Losing Clients by Saying Too Much?
We all want informed clients, but here’s the truth: too much information can backfire. As photographers, we often overwhelm clients by piling on details—especially with words. And when that happens, confusion takes over, and we risk losing them altogether.
In this kickoff episode of our “Overwhelming Clients” series, we’re diving into the first culprit: word overload. With the best intentions, we try to explain everything, but too often, it muddies our message and weakens our brand.
Here’s the thing: more isn’t always better. Adding more layers, more options, more words—thinking it’ll make clients love us more?
That’s usually a recipe for overwhelm. Not to worry, we’re here to help you clean up the conversational clutter.
Listen in to discover the common signs that you’re over talking and overwhelming your clients and get actionable steps to cut through the noise and deliver a clear, powerful message. A message that gets everyone on the same page but doesn’t weigh clients down with TMI.
In this episode, you’ll learn:
Ready to give your client experience a serious tune-up? Let’s clear the path to a stronger, simpler, and more sustainable studio.
Let’s do this!
Timestamps:
[01:04] Today's episode covers how creatives often overwhelm clients due to insecurity and an "add more" mindset.
[03:42] To build a successful portrait studio, simplify communication and expertly guide clients without overwhelming them.
[05:52] Too much information can overwhelm clients, so focus on clear, concise communication to avoid barriers.
[08:20] It's important to aim for concise, clear explanations and active listening.
[11:58] Simplify your client interactions, conveying only essential information to guide them through each step.
[14:52] Simplify interactions by focusing on clients' needs, reading social cues, and keeping initial calls short.
[17:01] We provide custom, family-focused photo sessions, guided consultations, and efficient planning.
[20:05] I aim to help clients define their vision and simplify the client onboarding process.
[22:39] Review your client onboarding process and streamline communications to be clear and concise.
[24:03] Identify areas where you overwhelm clients with excessive wording and experience.
Click here to listen! [LINK TO THIS EPISODE]
PRETTY PLEASE: Rate, Review, & Follow Us on Apple Podcasts
“I love ATJ & The ReWork!.” <– If that sounds like you, please take a minute and rate and review the show! This helps us support more portrait photographers — just like you — move toward building the PROFITABLE, sustainable businesses that they really want. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let ME know what you loved most about the episode (and any topics you are dying to learn about).
Also, if you haven’t already, FOLLOW the podcast. We’ll be adding some bonus episodes to the feed this season, and if you’re not following, you’ll miss out. Follow now!
You can also email me directly with your suggestions at: [email protected] - OR DM me directly on Instagram @atjphoto or @do.the.rework
We’d love to hear your thoughts, suggestions and ideas!
Links and Resources:
Download a Transcript
Ultimate Client Consultation Form
Donald Miller - Building a StoryBrand: Clarify Your Message So Customers Will Listen
Greg McKeown - Essentialism: The Disciplined Pursuit of Less
Do The ReWork
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Allison Tyler Jones
Website | Instagram | LinkedIn
This golden nugget of marketing genius has been pried from the ReWork Vault to give you a fresh shot of marketing inspiration.
Marketing is, hands down, one of the most requested discussion topics here on The ReWork. Why? Because marketing is hard! And it takes a lot of time, energy, and you never really know what is going to work. Especially in uncertain economic times, it can be difficult to know where to spend your marketing time and money.
That’s why Drake Busath is joining the podcast again today. The gold standard of portrait photography in Salt Lake City, Busath Photography has been in business for 50 years.
Drake purchased the business from his parents and his boys are now the third generation photographers to take over the studio.
With all that experience, Drake knows a thing or two about marketing through both good economic times and bad. He’s done it all and he’s found several sure-fire ways to keep his brand at the forefront of the market in his area for the 40+ years he has been in the studio.
So listen on to find out what is working in marketing portraits right now.
In this episode, you’ll learn how to:
Here’s a glance at this episode:
Click here to listen! [LINK TO THIS EPISODE]
“I love ATJ & The ReWork!.” <– If that sounds like you, please take a minute and rate and review the show! This helps us support more portrait photographers — just like you — move toward building the PROFITABLE, sustainable businesses that they really want. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let ME know what you loved most about the episode (and any topics you are dying to learn about).
Also, if you haven’t already, FOLLOW the podcast. We’ll be adding some bonus episodes to the feed this season, and if you’re not following, you’ll miss out. Follow now!
You can also email me directly with your suggestions at: [email protected] - OR DM me directly on Instagram @atjphoto or @do.the.rework
We’d love to hear your thoughts, suggestions and ideas!
Links and Resources:
Download a Transcript
Drake Busath:
Website | Instagram | Italy Workshops
Do The ReWork
Website | Instagram
Allison Tyler Jones
Website | Instagram | LinkedIn
We are cracking open the ReWork Vault and re-releasing some of our most popular episodes in time to get you inspired and motivated to survive the busy season.
Today’s episode has ranked as one of the top 3 episodes every season since the ReWork Podcast began!
It’s all about the First Client Phone Call, where the tone is set for everything to follow.
Have you ever wondered if you can create a business out of portrait photography?
You may want to increase your income, and your first thoughts are to find more clients.
However, instead of trying to attract MORE clients, consider attracting BETTER clients.
Maybe you need a better way of doing business altogether; one that attracts great clients who love what you do and see the value in it?
This episode was recorded with our former client coordinator, Jessica Mackey, and we chatted about all things client contact and how to find and attract your best clients!
When she first started with ATJ Photo, Jessica was terrified of calling new clients.
“I did everything I could to put off making that phone call.”
Of course, there were certain types of questions that were scarier to field than others.
“When anybody talked about investment, the cost and expense. That’s something that has to be addressed early on and depending on how the conversation goes, it sets the tone for the rest of the phone call.”
She soon found that focusing on connection creates a sense of value for new leads who called about service inquiries. Jessica also realized the value in relating to potential clients from a parent’s perspective, adding more connection points.
“You’re looking for ways to validate and make it clear that you want to know more. Setting a feeling of caring about the person on the other line gives them a phenomenal first experience, setting the expectations for future points of contact and service.”
Jessica’s experience has shown that focusing on clients and not focusing on yourself is the most effective way to achieve new client buy-in.
“Everything you say to the client has to circle back to them.”
This is about them, NOT YOU, so make sure you always refer back to the person you are talking to.
Listen in to find out:
PLUS
Your First Phone Calls may never be the same!
Timestamps:
[0:03:40] Jessica’s first experience with new client calls.
[0:06:08] What she was trying to avoid when she was postponing calling new clients.
[0:07:52] Scariest questions to field when Jessica was taking calls.
[0:12:51] Leading the conversation asking details to make a connection.
[0:15:58] Relating to clients from a parent’s perspective.
[0:19:03] Using the initial consult to reconnect with clients when they are planning their shoot.
[0:22:42] Why you should assume that everyone is your client.
[0:24:00] How to answer the most difficult questions clients will ask you.
[0:29:12] The client’s contact sequence of events and how to set up appointments.
[0:32:06] Little nuances in your conversation make the biggest difference.
[0:38:09] Other than price, what is the second most difficult conversation to have with a potential client.
Click here to listen! [LINK TO THIS EPISODE]
PRETTY PLEASE: Rate, Review, & Follow Us on Apple Podcasts“I love ATJ & The ReWork!.” <– If that sounds like you, please take a minute and rate and review the show! This helps us support more portrait photographers — just like you — move toward building the PROFITABLE, sustainable businesses that they really want. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let ME know what you loved most about the episode (and any topics you are dying to learn about).
Also, if you haven’t already, FOLLOW the podcast. We’ll be adding some bonus episodes to the feed this season, and if you’re not following, you’ll miss out. Follow now!
You can also email me directly with your suggestions at: [email protected] - OR DM me directly on Instagram @atjphoto or @do.the.rework
We’d love to hear your thoughts, suggestions and ideas!
Links and Resources:
Download a Transcript
ATJ’s Ultimate Client Consultation Form - Free Download
Do The ReWork
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Allison Tyler Jones
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This episode featuring the incredible Tim Walden is all about transforming the portrait process by building trust with your clients. Tim lays it all out for us, talking about treating every client like family (like his 50-odd cousins) and how that approach brings sincerity and genuine connection into the mix.
I have always found it valuable to develop a framework for how we view our clients, and Tim's insights really resonated with me.
How do you relate to your clients - as family, friends, or maybe something more professional?
Tim also discusses how his father's influence shapes his work today and how photography is not just about capturing images for him but about blending art with emotion and telling compelling stories.
We also talk about why client connections are important, the art of leading a session with confidence, and the importance of crafting a powerful narrative in every portrait. Tim’s focus on simplicity in clothing and backgrounds allows the complexity of human stories to stand out, and his idea of incorporating letters on the back of each portrait to create deeper connections in a family is a stroke of brilliance.
Join Tim and I as we explore how taking control and building trust can elevate your portrait business to another level.
Let's Do It!
In this, episode, you will learn the importance of
[0:03:34] Tim treats his clients like family and believes that sincerity makes service genuine rather than manipulative.
[0:06:03] ATJ believes that each business owner should find an authentic way to view clients.
[0:07:21] Tim emphasizes nurturing sincere relationships to enhance client confidence and service quality.
[0:09:57] Tim's early passion for photography focused on storytelling before financial concerns.
[0:12:37] Hear how Tim markets his photography through storytelling, prioritizing emotional narratives over technical skills.
[0:15:27] ATJ values incorporating letters to add depth and meaning to the photography experience.
[0:16:50] Learn how Tim learns clients' stories beforehand and enhances the authenticity of the portraits which he captures.
[0:19:49] Tim prefers a controlled environment to capture genuine connections and emotions during photo sessions.
[0:22:26] Many photographers hesitate to take control during sessions, impacting their results.
[0:23:06] Having a parent present can hinder sessions.
[0:25:28] Clients want more than technical skills; they seek leadership and flattering poses during sessions.
[0:27:10] Tim explains how clothing choices significantly impact portraits.
[0:29:55] ATJ emphasizes how photographers must prioritize authentic moments over client demands.
[0:31:35] Consistency in style builds clarity and helps guide clients without too much variety.
[0:34:44] Trust yourself to make decisions; mistakes are acceptable, but clarity and consistency are essential!
[0:36:43] Tim adds that it's important to measure your art's worthiness by clarity, technical excellence, emotion, investment, and consistency.
[0:39:46] Loyal clients appreciate your work and refer others, helping you attract the right customers!
[0:42:34] ATJ argues that confidence is key when redirecting clients to make better choices for their art.
[0:43:16] Tim discusses how he uses clients' words to highlight emotional impacts when discussing photos in the sales room.
[0:46:40] Clients often underestimate size; I prefer showing results to help guide their decisions.
[0:48:47] Tim asserts that discussing art's placement requires addressing unvoiced client concerns during calls and meetings.
[0:51:50] Providing information upfront helps clients choose experiences; creativity thrives within defined boundaries.
[0:53:34] ATJ adds that attempting to replicate one's past work lacks impact because each subject has a unique story.
[0:55:07] Unveiling art loses its magic when replicating previous work; uniqueness is very important in photography.
[0:58:27] Educating clients and sharing truths helps both artists and clients succeed in photography.
[1:00:55] Tim explains how true service involves leading and guiding clients.
Click here to listen! [LINK TO THIS EPISODE]
“I love ATJ & The ReWork!.” <– If that sounds like you, please take a minute and rate and review the show! This helps us support more portrait photographers — just like you — move toward building the PROFITABLE, sustainable businesses that they really want. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let ME know what you loved most about the episode (and any topics you are dying to learn about).
Also, if you haven’t already, FOLLOW the podcast. We’ll be adding some bonus episodes to the feed this season, and if you’re not following, you’ll miss out. Follow now!
You can also email me directly with your suggestions at: [email protected] - OR DM me directly on Instagram @atjphoto or @do.the.rework
We’d love to hear your thoughts, suggestions and ideas!
Links and Resources:
Download a Transcript
Do The ReWork
Website | Instagram
Allison Tyler Jones
Website | Instagram | LinkedIn
Tim Walden
Website | Facebook | Instagram | YouTube
We are cracking open the ReWork Vault and re-releasing some of our most popular episodes in time to get you prepped for the upcoming busy season.
After a long summer, getting back into the real swing of things at work can feel like pushing the proverbial boulder up the hill.
💡Do you need some new concepts and ideas to inspire upcoming sessions?
🖌️Does the studio need to be painted?
👀Is the studio even clean? 👀
📸What “surprise and delight” trick will you have up your sleeve for clients this season?
You don’t want to be making these decisions during your busiest time of the year, so make them NOW.
In today’s episode, Jessica, ATJ’s former Client Coordinator and I will share our best tips to avoid creative burn-out, inspire new ideas to ensure that this holiday season is your best yet.
We’ll be discussing the physical elements of your studio that you should focus on before the holiday season starts, how to make your clients feel extra special, ways to refresh your inspiration (which will benefit you as the artist, as well as your clients), and more.
If you’re ready to kick things into gear in your business this season, and really “WOW” your clients, this is the episode for you.
And because we want to support you all we can, we’ve created a FREE downloadable PDF
The 5 Key Steps to Getting Ready for Your Busy Season full of tips and ideas to get your own creative wheels turning.
Let’s Do It!
Timestamps:
[0:01:02] The holidays are coming, and this episode is going to make this holiday season your best yet!
[0:02:04] Where you can find the downloadable PDF that corresponds with today’s episode.
[0:03:59] The most common struggles experienced during the crazy busy season.
[0:04:38] A strategy that we use to ensure that our calendar is filled with clients we love most.
[0:07:24] Steps we take to refresh our studio space to ready it for the holiday season.
[0:09:35] Jessica’s infamous popcorn faux pas, and a reminder to be thoughtful of the scent in your studio.
[0:11:24] Examples of the ways that we keep our studio fresh and refreshed.
[0:13:03] Factors that I take into consideration when I have clients in my salesroom.
[0:14:08] The time when we make any adjustments to the business, and examples of what those adjustments might be.
[0:17:38] Reworking your inspiration; our third tip for the fall season.
[0:19:07] What I do to fuel my inspiration.
[0:21:23] How I make each experience with returning clients new and exciting.
[0:24:38] Why I love this creative restriction of working in studio.
[0:25:30] How we keep our holiday cards concepts creative and custom.
[0:28:01] The value of challenging yourself in every portrait session.
[0:30:47] Ideas for making our clients feel special.
[0:34:29] Overcoming the challenges that parents experience when bringing their children for a session.
[0:37:11] A recap of the 5 key steps that we discussed today.
Click here to listen! [LINK TO THIS EPISODE]
“I love ATJ & The ReWork!.” <– If that sounds like you, please take a minute and rate and review the show! This helps us support more portrait photographers — just like you — move toward building the PROFITABLE, sustainable businesses that they really want. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let ME know what you loved most about the episode (and any topics you are dying to learn about).
Also, if you haven’t already, FOLLOW the podcast. We’ll be adding some bonus episodes to the feed this season, and if you’re not following, you’ll miss out. Follow now!
You can also email me directly with your suggestions at: [email protected] - OR DM me directly on Instagram @atjphoto or @do.the.rework
We’d love to hear your thoughts, suggestions and ideas!
Links and Resources:
Download a Transcript
The 5 Key Steps to Getting Ready for Your Holiday Season
Do The ReWork
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Allison Tyler Jones
Website | Instagram | LinkedIn
Gregory Daniel is back in The ReWork studio, and he’s got another soap box to speak from. This time, he’s talking about FEAR of pricing our work, FEAR of embracing the value of what we do and the FEAR of change in our industry.
We discuss why so many photographers struggle with valuing their art. It’s a challenge that hits home for so many of us who started out driven by creative passion but need to transition to a more business-minded approach because, hey, we have bills to pay, and, more importantly, we are providing VALUE to our clients.
Gregory shares insights into the industry’s shift from film to digital and how that massive change affected not just the actual photographic work but also the way we connect with clients. A change that is still affecting the industry today.
One key takeaway is the importance of getting your mind right about your business and staying relevant in a changing world.
And speaking of change, we’ll use AI (ChatGPT) in real time to investigate pricing a 16x20 (you’ll love this!)
We’ll also discuss reframing how we look at what we are actually selling our clients and the value that has.
We talk about dreaming big and maintaining creative discipline while making sure that your business is up to current challenges and has been built to withstand future changes.
Greg's insight and philosophy is sure to inspire you to rethink your pricing strategy, embrace change, and find new ways to thrive in this dynamic industry, so get ready for a thought-provoking conversation that just might change the way you view the value of your work..
Let's Do It!
In this episode, Greg and I discuss
Here’s a glance at this episode:
Click here to listen! [LINK TO THIS EPISODE]
PRETTY PLEASE: Rate, Review, & Follow Us on Apple Podcasts“I love ATJ & The ReWork!.” <– If that sounds like you, please take a minute and rate and review the show! This helps us support more portrait photographers — just like you — move toward building the PROFITABLE, sustainable businesses that they really want. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let ME know what you loved most about the episode (and any topics you are dying to learn about).
Also, if you haven’t already, FOLLOW the podcast. We’ll be adding some bonus episodes to the feed this season, and if you’re not following, you’ll miss out. Follow now!
You can also email me directly with your suggestions at: [email protected] - OR DM me directly on Instagram @atjphoto or @do.the.rework
We’d love to hear your thoughts, suggestions and ideas!
Links and Resources:
Download a Transcript
Smartless Podcast
Do The ReWork
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Allison Tyler Jones
Website | Instagram | LinkedIn
Gregory Daniel
Website | Instagram | Facebook | X
How can portrait photographers turn what is normally a stressful situation (i.e. family portraits) into a joyful experience?
How can you anticipate client needs to elevate the perception of your portrait photography service?
As we gear up for family portrait season, Kathryn Langsford joins me on the show again to share her insights into crafting an exceptional client experience. We are discussing the three essential pillars that elevate every session, ensuring that families not only receive stunning portraits but also enjoy a stress-free and memorable experience.
#1: Stock the Studio: First up, we explore the importance of having everything handled before the session even begins, such as stocking the studio with essentials like bobby pins and safety pins and providing snacks that won't stain clothes. These thoughtful touches leave nothing to chance and can significantly reduce client anxiety. For a comprehensive list of items we love to have on hand in the studio, check out our newly updated FREE: 5 Key Steps to Get Ready For Your Busy Season PDF here.
#2: Promote the Luxury Vibe: Next, we discuss creating a luxury service vibe. Kathryn shares how she transforms her studio into a welcoming space, complete with pleasant aromas and personalized swag bags for kids. She goes the extra mile, even offering wardrobe pickups a week before the shoot to ensure families arrive prepared and looking their best. (No having to run home because Dad forgot his tie/belt/shoes!)
#3: Set the Creative Agenda: Last but not least, we examine the idea of setting a creative agenda. By anticipating what clients will be purchasing during the consultation, Kathryn ensures that each session runs smoothly, keeping the focus on capturing the images that are planned for the walls of her clients home or their custom-designed albums.
If you're curious about enhancing client interactions, this episode is packed with practical tips you won't want to miss. Grab a notebook because this is definitely going to be a good one.
Let's Do It!
In this episode, you will learn the importance of:
Here’s a glance at this episode:
Click here to listen! [LINK TO THIS EPISODE]
PRETTY PLEASE: Rate, Review, & Follow Us on Apple Podcasts“I love ATJ & The ReWork!.” <– If that sounds like you, please take a minute and rate and review the show! This helps us support more portrait photographers — just like you — move toward building the PROFITABLE, sustainable businesses that they really want. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let ME know what you loved most about the episode (and any topics you are dying to learn about).
Also, if you haven’t already, FOLLOW the podcast. We’ll be adding some bonus episodes to the feed this season, and if you’re not following, you’ll miss out. Follow now!
You can also email me directly with your suggestions at: [email protected] - OR DM me directly on Instagram @atjphoto or @do.the.rework
We’d love to hear your thoughts, suggestions and ideas!
Links and Resources:
Download a Transcript
Do The ReWork
Website | Instagram
Allison Tyler Jones
Website | Instagram | LinkedIn
Kathryn Langsford
Website | Instagram
Ever been stuck on how exactly to direct a family portrait session?
Ever been in a situation with a less-than-cooperative subject who is making everything difficult?
If so, this episode has your name all over it.
Listen in as two family portrait photographers discuss our best tips, tricks and wild experiences in the trenches of photographing families of all sizes and kinds.
Drake Busath is my guest this week. As the co-owner of the legendary Busath Photography in Salt Lake City, he’s one of our most popular guests on the podcast and he is bringing the goods this time with all his best directing tips.
What I think you’ll most enjoy is the different way we both approach a family session. Drake is chill, cool under pressure and go-with-the-flow. I am…..none of those things. And yet, we both manage to make our living photographing families.
Drake shares how he is inspired by Hollywood legends like Ron Howard and Steven Spielberg, sharing his journey from architectural and food photography to the world of family portraits.
He also discusses his unique approach to directing, balancing classical techniques with fresh ideas.
We chat about everything from effective prompts and handling difficult situations to the importance of maintaining energy throughout a shoot. Drake also reveals how he blends control with collaboration to capture authentic moments.
Plus, we touch on the business side of things and how to build a photography brand that’s both successful and uniquely your own.
If you have ever wondered how to keep your family portraits dynamic and engaging or how to behave when two teenage boys decide to punch it out in the middle of a family session, this episode is for you. Drake’s experiences and tips offer a fresh perspective that could transform the way you approach your next session.
Let's Do It!
In this episode, you will learn:
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Links and Resources:
Download a Transcript
Transcending Trend with Drake Busath Episode #038
Marketing Right Now with Drake Busath ReWork Episode #079
Reading:
Book: Culinary Artistry by Andrew Dornenburg & Karen Page
Book: The Talented Mr. Ripley by Patricia Highsmith
TV/Film:
Netflix Series: RIPLEY
Do The ReWork
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Allison Tyler Jones
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Drake Busath / Busath Photography
Website | Instagram | LinkedIn
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