Moving your studio to a brand-new city (or even across town) doesn’t have to mean starting from scratch. In this episode, the team unpacks how smart photographers turn relocation into a booking-boosting opportunity — instead of a slow, painful restart.

In this episode, you’ll discover:

• The 6–8 week marketing window that can have you fully booked before you even unpack.
• How to use Facebook ads and Google to build demand in your new market before you arrive.
• Networking hacks to create instant alliances and referral streams.
• Why being “well-known” might be overrated — and what actually drives bookings.
• Smart ways to turn your current clients into your biggest cheerleaders (and referrers) in your new location.
• Crucial zoning, permitting, and “Google listing” tips that can save you costly headaches.

If you’re a photographer facing a move — or just want a fresh injection of clients — this episode will change the way you think about relocation.

Join the Difference Maker Revolution!

Take the first step toward creating a photography business that makes a difference. Visit Difference Maker Inner Circle to learn more about transforming your business through proven strategies and mentorship.

The Difference Maker Revolution podcast helps you grow your photography business by teaching you how to:

• Generate highly targeted leads.
• Increase conversions with ideal clients.
• Build long-term client relationships.
• Create consistent, predictable revenue.

This show is hosted by industry experts:

• Steve Saporito: Serial portrait studio owner and photography educator.
• Jeanine McLeod: Family portrait photographer specializing in joyful, storytelling photography for parents.
• Jonathan Ryle: Photography marketing funnel specialist.
• Ronan Ryle: Board of Directors of the PPA, Professional Photographers of America.

Tune In for Real-World Strategies

Gain insights from professionals who know what it takes to build a successful photography business. Whether you're looking to increase client satisfaction, improve your sales, or align your work with what clients truly value, this episode is packed with actionable advice.

Through fun, educational, and inspiring discussions, the Difference Maker Revolution aims to help you create a healthier society through photography.

What if you could triple your photography studio’s sales — without changing your pricing, products, or running a single sales training session? In this episode, Steve pulls back the curtain on a two-day studio visit that transformed a struggling team into a profit-making machine. From removing “sales killers” to reframing client conversations, this is a masterclass in simple shifts that deliver massive results.

Whether you’re a solo shooter or leading a team, these insights will help you book better clients, boost your averages, and fall back in love with your business.

Key Highlights:

• The hidden “sales killers” on your studio walls — and what to put up instead to instantly raise perceived values.
• Why your opening lines on calls could be costing you thousands (and the mindset tweak that changes everything).
• The power of three daily goals — and why “more bookings” isn’t a real goal.
• How a single model call generated €9K before the in-person training even began.
• From everyone paddling in different directions to rowing together — how role clarity boosts revenue and morale.

🎧 Listen now to learn the practical, immediately-actionable strategies that will have you booking better clients and selling with ease.

Join the Difference Maker Revolution!

Take the first step toward creating a photography business that makes a difference. Visit Difference Maker Inner Circle to learn more about transforming your business through proven strategies and mentorship.

The Difference Maker Revolution podcast helps you grow your photography business by teaching you how to:

• Generate highly targeted leads.
• Increase conversions with ideal clients.
• Build long-term client relationships.
• Create consistent, predictable revenue.

This show is hosted by industry experts:

• Steve Saporito: Serial portrait studio owner and photography educator.
• Jeanine McLeod: Family portrait photographer specializing in joyful, storytelling photography for parents.
• Jonathan Ryle: Photography marketing funnel specialist.
• Ronan Ryle: Board of Directors of the PPA, Professional Photographers of America.

Tune In for Real-World Strategies

Gain insights from professionals who know what it takes to build a successful photography business. Whether you're looking to increase client satisfaction, improve your sales, or align your work with what clients truly value, this episode is packed with actionable advice.

Through fun, educational, and inspiring discussions, the Difference Maker Revolution aims to help you create a healthier society through photography.

Are your sales mysteriously stagnating—even though your work is strong? You’re not alone. In this powerful and honest episode, Jeanine and Steve unpack the silent killers lurking in your daily habits that are sabotaging your photography business—often without you even realizing it.

Tune in to discover:

• The #1 sales killer most photographers avoid (hint: it’s in your pocket)
• Why automating too much is costing you real connections—and real money
• How “just checking email” is destroying your revenue goals
• The mindset shift that can 10x your results—regardless of your location
• Why your current clients are your most overlooked goldmine
• The real reason no-shows and reschedules keep happening (and how to fix it)
• The deadly mistake photographers make during in-person sales—and what to say instead
• What clients are actually buying—and it’s not a canvas

This episode will challenge your habits, change your mindset, and give you the tools to reconnect—with your clients and your purpose.

🎧 Listen now and start eliminating the habits that are holding you back.

Join the Difference Maker Revolution!

Take the first step toward creating a photography business that makes a difference. Visit Difference Maker Inner Circle to learn more about transforming your business through proven strategies and mentorship.

The Difference Maker Revolution podcast helps you grow your photography business by teaching you how to:

• Generate highly targeted leads.
• Increase conversions with ideal clients.
• Build long-term client relationships.
• Create consistent, predictable revenue.

This show is hosted by industry experts:

• Steve Saporito: Serial portrait studio owner and photography educator.
• Jeanine McLeod: Family portrait photographer specializing in joyful, storytelling photography for parents.

Tune In for Real-World Strategies

Gain insights from professionals who know what it takes to build a successful photography business. Whether you're looking to increase client satisfaction, improve your sales, or align your work with what clients truly value, this episode is packed with actionable advice.

Through fun, educational, and inspiring discussions, the Difference Maker Revolution aims to help you create a healthier society through photography.

Struggling to get clients over the line? Feeling like you're doing everything right but bookings still aren't flowing? In this game-changing episode, Ronan and Steve dive deep into the one thing most photographers overlook—mindset.

Your camera skills aren’t the problem. Your portfolio isn’t either. The real block? It's how you think.

Key Highlights:

• The surprising role mindset plays in whether clients say yes (or ghost you)
• How confirmation bias silently sabotages your bookings—and how to flip the script
• Real call breakdown: the sneaky way photographers accidentally talk clients out of buying
• Why “I wouldn’t pay that” is killing your sales—and why it doesn’t matter what you would pay
• From “trying” to “exciting”—a single word shift that helped one photographer 6x her bookings in a week
• Learn to see your work through your clients’ eyes (spoiler: they’re not buying photos)
• A powerful reframe that makes selling feel like serving

This is the mindset reset you didn’t know you needed—but once you hear it, you’ll never see your sales process the same again.

👉 Listen now and unlock the mindset that turns leads into loyal clients—and moments into masterpieces.

Join the Difference Maker Revolution!

Take the first step toward creating a photography business that makes a difference. Visit Difference Maker Inner Circle to learn more about transforming your business through proven strategies and mentorship.

The Difference Maker Revolution podcast helps you grow your photography business by teaching you how to:

• Generate highly targeted leads.
• Increase conversions with ideal clients.
• Build long-term client relationships.
• Create consistent, predictable revenue.

This show is hosted by industry experts:

• Steve Saporito: Serial portrait studio owner and photography educator.
• Ronan Ryle: Board of Directors of the PPA, Professional Photographers of America.

Tune In for Real-World Strategies

Gain insights from professionals who know what it takes to build a successful photography business. Whether you're looking to increase client satisfaction, improve your sales, or align your work with what clients truly value, this episode is packed with actionable advice.

Through fun, educational, and inspiring discussions, the Difference Maker Revolution aims to help you create a healthier society through photography.

Are you shooting what you love… or what your clients actually want?

In this eye-opening episode, Ronan and Steve dive deep into the Photography Accuracy Report – a game-changing tool that’s helping studios boost client satisfaction, skyrocket sales, and eliminate guesswork in the shooting process.

Learn how this powerful feedback loop lets you:

• Track what clients really love (hint: it’s not always your “best” shots)
• Spot patterns in what sells – and what gets skipped
• Bridge the gap between your creative vision and the client’s emotional needs
• Move from “cookie-cutter” photography to meaningful, client-focused imagery
• Use data (yes, actual numbers!) to consistently grow your revenue

Whether you're a solo shooter or managing a team, this episode gives you a fresh perspective on improving your craft and your bottom line.

🎧 Tune in now – your next favorite photo (and sale) could depend on it.

Join the Difference Maker Revolution!

Take the first step toward creating a photography business that makes a difference. Visit Difference Maker Inner Circle to learn more about transforming your business through proven strategies and mentorship.

The Difference Maker Revolution podcast helps you grow your photography business by teaching you how to:

• Generate highly targeted leads.
• Increase conversions with ideal clients.
• Build long-term client relationships.
• Create consistent, predictable revenue.

This show is hosted by industry experts:

• Steve Saporito: Serial portrait studio owner and photography educator.
• Ronan Ryle: Board of Directors of the PPA, Professional Photographers of America.

Tune In for Real-World Strategies

Gain insights from professionals who know what it takes to build a successful photography business. Whether you're looking to increase client satisfaction, improve your sales, or align your work with what clients truly value, this episode is packed with actionable advice.

Through fun, educational, and inspiring discussions, the Difference Maker Revolution aims to help you create a healthier society through photography.

Is the portrait photography industry already dead? Or is it just evolving into something far more powerful?

In this eye-opening episode, Jonathan and Ronan pull no punches as they unpack the uncomfortable truth most photographers are ignoring: the industry as we know it is in decline.

But this isn’t all doom and gloom. In fact, it’s the best time ever to reinvent yourself and create a business that clients crave — one rooted not in photos, but in personal transformation.

• Why portrait photography is "effed" (Jonathan's words!) — and what that means for your future.
• The Kodak warning: how failing to adapt will leave you behind.
• The 5 emotional stages photographers go through when facing uncomfortable industry truths — and how to move past them fast.
• The bold new opportunity: pivoting into the booming wellness industry using photography as a powerful tool.
• Why technical perfection doesn't matter nearly as much as how your work makes people feel.
• The hidden superpower of discovery calls — and how they do the real heavy lifting in a modern photography business.
• From art to impact: how photographers are now elevating lives, not just capturing smiles.

If you've ever felt like “something’s not working” in your photo business — this is the episode that finally explains why. And what to do about it.

👇 Tap play now and start your transformation from photographer… to The Difference Maker.

Join the Difference Maker Revolution!

Take the first step toward creating a photography business that makes a difference. Visit Difference Maker Inner Circle to learn more about transforming your business through proven strategies and mentorship.

The Difference Maker Revolution podcast helps you grow your photography business by teaching you how to:

• Generate highly targeted leads.
• Increase conversions with ideal clients.
• Build long-term client relationships.
• Create consistent, predictable revenue.

This show is hosted by industry experts:

• Jonathan Ryle: Photography marketing funnel specialist.
• Ronan Ryle: Board of Directors of the PPA, Professional Photographers of America.

Tune In for Real-World Strategies

Gain insights from professionals who know what it takes to build a successful photography business. Whether you're looking to increase client satisfaction, improve your sales, or align your work with what clients truly value, this episode is packed with actionable advice.

Through fun, educational, and inspiring discussions, the Difference Maker Revolution aims to help you create a healthier society through photography.

Think Christmas marketing is a December problem? Think again. In this high-energy episode, Jeanine and Steve break down why the most profitable photographers are already gearing up for the holidays—before the summer’s even over.

Whether you shoot families, pets, boudoir, or branding—Christmas is your biggest opportunity… if you’re ready for it.

In this episode, you'll discover:

• Why waiting until October will kill your holiday revenue
• The single mailer that brings in $60K/month—and the mistake that almost tanked it
• How to turn clients into raving fans (and referral machines)
• A behind-the-scenes look at how top studios plan, market, and fill their holiday calendar
• Why email-only promotions flop—and what works instead
• How even pet and branding photographers can crush the Christmas season

If you’ve ever said, “That works for them because they shoot kids,” this episode will flip that script—and your Q4 income.

Join the Difference Maker Revolution!

Take the first step toward creating a photography business that makes a difference. Visit Difference Maker Inner Circle to learn more about transforming your business through proven strategies and mentorship.

The Difference Maker Revolution podcast helps you grow your photography business by teaching you how to:

• Generate highly targeted leads.
• Increase conversions with ideal clients.
• Build long-term client relationships.
• Create consistent, predictable revenue.

This show is hosted by industry experts:

• Jeanine McLeod: Family portrait photographer specializing in joyful, storytelling photography for parents.
• Steve Saporito: Serial portrait studio owner and photography educator.

Tune In for Real-World Strategies

Gain insights from professionals who know what it takes to build a successful photography business. Whether you're looking to increase client satisfaction, improve your sales, or align your work with what clients truly value, this episode is packed with actionable advice.

Through fun, educational, and inspiring discussions, the Difference Maker Revolution aims to help you create a healthier society through photography.

Are you obsessing over your average order value but still struggling to grow a profitable, repeatable photography business?

In this no-fluff episode, Jonathan Royle, Ronan Ryle, and Jeanine McLeod dive deep into the growth seesaw—that delicate balance between average order value, client volume, and the overlooked goldmine of lifetime client value (LTV). Whether you're a high-ticket studio or running volume-based sessions, this episode will challenge your assumptions and change the way you grow.

• The truth about “protecting your average order value”—and how it could be holding you back
• Why “today’s business card is tomorrow’s brochure” (and why you should never ignore small bookings)
• Why ego and awards don’t build a sustainable business—profit does
• How to create a business built on repeat clients, referrals, and real lifetime value
• Real-world numbers from a studio generating $60K+ LTV per client
• The secret to getting clients to return 2–3 times a year—for 18 years straight
• What to do when a potential client says, “I’m only buying the minimum”

If you're ready to trade hype for real business growth, this episode is your wake-up call. Grab your coffee, press play, and let’s talk strategy that actually works.

Join the Difference Maker Revolution!

Take the first step toward creating a photography business that makes a difference. Visit Difference Maker Inner Circle to learn more about transforming your business through proven strategies and mentorship.

The Difference Maker Revolution podcast helps you grow your photography business by teaching you how to:

• Generate highly targeted leads.
• Increase conversions with ideal clients.
• Build long-term client relationships.
• Create consistent, predictable revenue.

This show is hosted by industry experts:

• Jonathan Ryle: Photography marketing funnel specialist.
• Ronan Ryle: Board of Directors of the PPA, Professional Photographers of America.
• Jeanine McLeod: Family portrait photographer specializing in joyful, storytelling photography for parents.

Tune In for Real-World Strategies

Gain insights from professionals who know what it takes to build a successful photography business. Whether you're looking to increase client satisfaction, improve your sales, or align your work with what clients truly value, this episode is packed with actionable advice.

Through fun, educational, and inspiring discussions, the Difference Maker Revolution aims to help you create a healthier society through photography.

Tired of chasing low-quality leads and price shoppers? In this eye-opening episode, Jonathan Ryle, Ronan Ryle, and Jeanine McLeod break down what it really takes to fill your calendar with clients who value your work- and are willing to pay for it. Spoiler alert: it’s not about leads, it’s about mindset and meaningful conversations.

If you're ready to stop spinning your wheels and start booking clients who truly appreciate your art, this one's for you.

• Why there’s no such thing as a "qualified lead" - only potential clients at different awareness levels
• The mindset shift that instantly improves client conversions
• How great clients are made, not found - starting with a discovery call
• The 5 Stages of Awareness: and how to meet potential clients where they are
• Why being afraid of the phone is costing you thousands
• The power of referrals, alliances, and loyal clients to build a sustainable business
• How trying to pre-qualify by price might be killing your growth
• What photographers can learn from Louis Vuitton (yes, really)

Whether you're a solo shooter or studio owner, this episode will change the way you think about marketing, selling, and serving your clients - for good.

Join the Difference Maker Revolution!

Take the first step toward creating a photography business that makes a difference. Visit Difference Maker Inner Circle to learn more about transforming your business through proven strategies and mentorship.

The Difference Maker Revolution podcast helps you grow your photography business by teaching you how to:

• Generate highly targeted leads.
• Increase conversions with ideal clients.
• Build long-term client relationships.
• Create consistent, predictable revenue.

This show is hosted by industry experts:

• Jonathan Ryle: Photography marketing funnel specialist.
• Ronan Ryle: Board of Directors of the PPA, Professional Photographers of America.
• Jeanine McLeod: Family portrait photographer specializing in joyful, storytelling photography for parents.

Tune In for Real-World Strategies

Gain insights from professionals who know what it takes to build a successful photography business. Whether you're looking to increase client satisfaction, improve your sales, or align your work with what clients truly value, this episode is packed with actionable advice.

Through fun, educational, and inspiring discussions, the Difference Maker Revolution aims to help you create a healthier society through photography.

Are your Facebook ads really underperforming—or are you just reading them wrong?

In this fast-paced episode, Jonathan, Steve, Ronan, and Jeanine dive deep into the misunderstood art of analyzing Facebook ad campaigns. If you're a photographer running ads and feeling frustrated by “low quality leads” or poor bookings, this conversation will flip your mindset—and your results.

Whether you’re new to ads or spending thousands each month, you need to hear this before touching your Ads Manager again.

In this episode, you’ll discover:

• Why your ad isn’t supposed to book dream clients—and what actually does
• The 3-step process to accurately diagnose ad performance (hint: it starts with you)
• How one mindset shift led to 30 bookings in a week—from the same leads
• The dangerous assumptions photographers make (and how they’re sabotaging sales)
• Why “bad leads” might just be brilliant clients waiting for the right approach

Join the Difference Maker Revolution!

Take the first step toward creating a photography business that makes a difference. Visit Difference Maker Inner Circle to learn more about transforming your business through proven strategies and mentorship.

The Difference Maker Revolution podcast helps you grow your photography business by teaching you how to:

• Generate highly targeted leads.
• Increase conversions with ideal clients.
• Build long-term client relationships.
• Create consistent, predictable revenue.

This show is hosted by industry experts:

• Jonathan Ryle: Photography marketing funnel specialist.
• Steve Saporito: Serial portrait studio owner and photography educator.
• Ronan Ryle: Board of Directors of the PPA, Professional Photographers of America.
• Jeanine McLeod: Family portrait photographer specializing in joyful, storytelling photography for parents.

Tune In for Real-World Strategies

Gain insights from professionals who know what it takes to build a successful photography business. Whether you're looking to increase client satisfaction, improve your sales, or align your work with what clients truly value, this episode is packed with actionable advice.

Through fun, educational, and inspiring discussions, the Difference Maker Revolution aims to help you create a healthier society through photography.