Are you obsessing over your average order value but still struggling to grow a profitable, repeatable photography business?

In this no-fluff episode, Jonathan Royle, Ronan Ryle, and Jeanine McLeod dive deep into the growth seesaw—that delicate balance between average order value, client volume, and the overlooked goldmine of lifetime client value (LTV). Whether you're a high-ticket studio or running volume-based sessions, this episode will challenge your assumptions and change the way you grow.

• The truth about “protecting your average order value”—and how it could be holding you back
• Why “today’s business card is tomorrow’s brochure” (and why you should never ignore small bookings)
• Why ego and awards don’t build a sustainable business—profit does
• How to create a business built on repeat clients, referrals, and real lifetime value
• Real-world numbers from a studio generating $60K+ LTV per client
• The secret to getting clients to return 2–3 times a year—for 18 years straight
• What to do when a potential client says, “I’m only buying the minimum”

If you're ready to trade hype for real business growth, this episode is your wake-up call. Grab your coffee, press play, and let’s talk strategy that actually works.

Join the Difference Maker Revolution!

Take the first step toward creating a photography business that makes a difference. Visit Difference Maker Inner Circle to learn more about transforming your business through proven strategies and mentorship.

The Difference Maker Revolution podcast helps you grow your photography business by teaching you how to:

• Generate highly targeted leads.
• Increase conversions with ideal clients.
• Build long-term client relationships.
• Create consistent, predictable revenue.

This show is hosted by industry experts:

• Jonathan Ryle: Photography marketing funnel specialist.
• Ronan Ryle: Board of Directors of the PPA, Professional Photographers of America.
• Jeanine McLeod: Family portrait photographer specializing in joyful, storytelling photography for parents.

Tune In for Real-World Strategies

Gain insights from professionals who know what it takes to build a successful photography business. Whether you're looking to increase client satisfaction, improve your sales, or align your work with what clients truly value, this episode is packed with actionable advice.

Through fun, educational, and inspiring discussions, the Difference Maker Revolution aims to help you create a healthier society through photography.

Tired of chasing low-quality leads and price shoppers? In this eye-opening episode, Jonathan Ryle, Ronan Ryle, and Jeanine McLeod break down what it really takes to fill your calendar with clients who value your work- and are willing to pay for it. Spoiler alert: it’s not about leads, it’s about mindset and meaningful conversations.

If you're ready to stop spinning your wheels and start booking clients who truly appreciate your art, this one's for you.

• Why there’s no such thing as a "qualified lead" - only potential clients at different awareness levels
• The mindset shift that instantly improves client conversions
• How great clients are made, not found - starting with a discovery call
• The 5 Stages of Awareness: and how to meet potential clients where they are
• Why being afraid of the phone is costing you thousands
• The power of referrals, alliances, and loyal clients to build a sustainable business
• How trying to pre-qualify by price might be killing your growth
• What photographers can learn from Louis Vuitton (yes, really)

Whether you're a solo shooter or studio owner, this episode will change the way you think about marketing, selling, and serving your clients - for good.

Join the Difference Maker Revolution!

Take the first step toward creating a photography business that makes a difference. Visit Difference Maker Inner Circle to learn more about transforming your business through proven strategies and mentorship.

The Difference Maker Revolution podcast helps you grow your photography business by teaching you how to:

• Generate highly targeted leads.
• Increase conversions with ideal clients.
• Build long-term client relationships.
• Create consistent, predictable revenue.

This show is hosted by industry experts:

• Jonathan Ryle: Photography marketing funnel specialist.
• Ronan Ryle: Board of Directors of the PPA, Professional Photographers of America.
• Jeanine McLeod: Family portrait photographer specializing in joyful, storytelling photography for parents.

Tune In for Real-World Strategies

Gain insights from professionals who know what it takes to build a successful photography business. Whether you're looking to increase client satisfaction, improve your sales, or align your work with what clients truly value, this episode is packed with actionable advice.

Through fun, educational, and inspiring discussions, the Difference Maker Revolution aims to help you create a healthier society through photography.

Are your Facebook ads really underperforming—or are you just reading them wrong?

In this fast-paced episode, Jonathan, Steve, Ronan, and Jeanine dive deep into the misunderstood art of analyzing Facebook ad campaigns. If you're a photographer running ads and feeling frustrated by “low quality leads” or poor bookings, this conversation will flip your mindset—and your results.

Whether you’re new to ads or spending thousands each month, you need to hear this before touching your Ads Manager again.

In this episode, you’ll discover:

• Why your ad isn’t supposed to book dream clients—and what actually does
• The 3-step process to accurately diagnose ad performance (hint: it starts with you)
• How one mindset shift led to 30 bookings in a week—from the same leads
• The dangerous assumptions photographers make (and how they’re sabotaging sales)
• Why “bad leads” might just be brilliant clients waiting for the right approach

Join the Difference Maker Revolution!

Take the first step toward creating a photography business that makes a difference. Visit Difference Maker Inner Circle to learn more about transforming your business through proven strategies and mentorship.

The Difference Maker Revolution podcast helps you grow your photography business by teaching you how to:

• Generate highly targeted leads.
• Increase conversions with ideal clients.
• Build long-term client relationships.
• Create consistent, predictable revenue.

This show is hosted by industry experts:

• Jonathan Ryle: Photography marketing funnel specialist.
• Steve Saporito: Serial portrait studio owner and photography educator.
• Ronan Ryle: Board of Directors of the PPA, Professional Photographers of America.
• Jeanine McLeod: Family portrait photographer specializing in joyful, storytelling photography for parents.

Tune In for Real-World Strategies

Gain insights from professionals who know what it takes to build a successful photography business. Whether you're looking to increase client satisfaction, improve your sales, or align your work with what clients truly value, this episode is packed with actionable advice.

Through fun, educational, and inspiring discussions, the Difference Maker Revolution aims to help you create a healthier society through photography.

Is AI the end of photography as we know it - or the greatest opportunity in decades?

In this candid and thought-provoking episode, the four amigos of the Difference Maker Revolution dive deep into the evolving landscape of professional photography in the age of AI. Spoiler: it’s not about megapixels anymore... it’s about meaning.

If you’ve ever asked yourself, “Am I next to be replaced?”, you can’t afford to miss this one.

Key Highlights:

• Why “photography” as a business may be on life support - and what’s replacing it.
• How AI is automating the art, but not the heart - and why that’s your edge.
• The mindset shift that transforms photographers into irreplaceable “difference makers.”
• Speed vs. craft; why client expectations have changed forever.
• The missing piece - what veteran photographers discovered after 20 years.
• Photography reimagined; is the wellness industry your new home?

This episode is for you if…

You want to survive, thrive, and lead in a world where AI can generate headshots, drone reels, and painted portraits in seconds - but it can’t replicate human connection.

Join the Difference Maker Revolution!

Take the first step toward creating a photography business that makes a difference. Visit Difference Maker Inner Circle to learn more about transforming your business through proven strategies and mentorship.

The Difference Maker Revolution podcast helps you grow your photography business by teaching you how to:

• Generate highly targeted leads.
• Increase conversions with ideal clients.
• Build long-term client relationships.
• Create consistent, predictable revenue.

This show is hosted by industry experts:

• Jonathan Ryle: Photography marketing funnel specialist.
• Steve Saporito: Serial portrait studio owner and photography educator.
• Ronan Ryle: Board of Directors of the PPA, Professional Photographers of America.
• Jeanine McLeod: Family portrait photographer specializing in joyful, storytelling photography for parents.

Tune In for Real-World Strategies

Gain insights from professionals who know what it takes to build a successful photography business. Whether you're looking to increase client satisfaction, improve your sales, or align your work with what clients truly value, this episode is packed with actionable advice.

Through fun, educational, and inspiring discussions, the Difference Maker Revolution aims to help you create a healthier society through photography.

Think AI is just a tech trend? Think again. In this episode, Steve, Jeanine, and Jonathan get real about how AI is transforming photography businesses—from cutting hours off your workflow to unlocking next-level marketing. If you're tired of drowning in retouching or struggling to stay consistent with marketing, this one’s a must-listen.

Here’s what you’ll learn:

• How AI can slash your retouching time—without sacrificing quality
• Why “faster” isn’t just better—it’s what your clients expect
• The creative advantage: how AI frees you to focus on what you love
• The marketing moves photographers are now making in minutes (not days)
• How automation makes nurturing leads and clients effortless
• And yes - how to avoid letting AI make you lazy

You don’t need to be a tech wizard, just a photographer ready to grow.

Join the Difference Maker Revolution!

Take the first step toward creating a photography business that makes a difference. Visit Difference Maker Inner Circle to learn more about transforming your business through proven strategies and mentorship.

The Difference Maker Revolution podcast helps you grow your photography business by teaching you how to:

• Generate highly targeted leads.
• Increase conversions with ideal clients.
• Build long-term client relationships.
• Create consistent, predictable revenue.

This show is hosted by industry experts:

• Jonathan Ryle: Photography marketing funnel specialist.
• Steve Saporito: Serial portrait studio owner and photography educator.
• Jeanine McLeod: Family portrait photographer specializing in joyful, storytelling photography for parents.

Tune In for Real-World Strategies

Gain insights from professionals who know what it takes to build a successful photography business. Whether you're looking to increase client satisfaction, improve your sales, or align your work with what clients truly value, this episode is packed with actionable advice.

Through fun, educational, and inspiring discussions, the Difference Maker Revolution aims to help you create a healthier society through photography.

Feeling the pressure of today’s economy? You're not alone—but you're also not powerless.

In Episode 127 of the Difference Maker Revolution podcast, we're diving into a conversation every photographer needs to hear right now:

“Thriving in Uncertain and Challenging Times”

Join Jeanine McLeod, Steve Saporito, and Jonathan Ryle as they tackle the tough stuff—from shrinking consumer confidence to shifting buyer behaviour—and share the exact strategies photographers are using to not just survive, but grow.

Here’s what you’ll discover:

✅ Why your mindset is either fuelling or freezing your growth

✅ How to stay visible when others go silent

✅ The real reason Gen X grandparents are your next big market

✅ How one photographer booked out April before the month even started

✅ Why “just being a photographer” isn’t enough—and what to do instead

✅ A simple way to fill gaps in your schedule using clients you already have

If you’re tired of hearing “things are slow” and ready to actually do something about it, this episode is your blueprint.

📈 Tap into smart strategies, emotional connection, and real talk.

Join the Difference Maker Revolution!

Take the first step toward creating a photography business that makes a difference. Visit the Difference Maker Inner Circle to learn more about transforming your business through proven strategies and mentorship.

The Difference Maker Revolution podcast helps you grow your photography business by teaching you how to:

• Generate highly targeted leads.
• Increase conversions with ideal clients.
• Build long-term client relationships.
• Create consistent, predictable revenue.

This show is hosted by industry experts:

• Jonathan Ryle: Photography marketing funnel specialist.
• Steve Saporito: Serial portrait studio owner and photography educator.
• Jeanine McLeod: Family portrait photographer specialising in joyful, storytelling photography for parents.

Tune In for Real-World Strategies

Gain insights from professionals who know what it takes to build a successful photography business. Whether you're looking to increase client satisfaction, improve your sales, or align your work with what clients truly value, this episode is packed with actionable advice.

Through fun, educational, and inspiring discussions, the Difference Maker Revolution aims to help you create a healthier society through photography.

Ever wondered why some studios effortlessly close high-ticket sales while others struggle? In this eye-opening episode, Steve, Jeanine, Jonathan, and Ronan pull back the curtain on the design consultation room—and reveal how small tweaks can lead to massive profit gains.

From psychological triggers to layout hacks, this conversation is packed with practical, no-fluff insights that every professional photographer needs to hear.

Tune in to learn:

• The one design element that skyrockets sales - and why most photographers overlook it
• How to get clients emotionally invested before you even show them a photo
• The “penthouse principle” that positions your best products to sell themselves
• What’s sabotaging your sales (hint: it might be your furniture or... goldfish crumbs)
• How to design a powerful space - no matter your studio size or budget

This episode will change the way you think about selling your work. Forever.

Listen now. Your studio space is either selling for you—or against you.

Join the Difference Maker Revolution!

Take the first step toward creating a photography business that makes a difference. Visit Difference Maker Inner Circle to learn more about transforming your business through proven strategies and mentorship.

The Difference Maker Revolution podcast helps you grow your photography business by teaching you how to:

• Generate highly targeted leads.
• Increase conversions with ideal clients.
• Build long-term client relationships.
• Create consistent, predictable revenue.

This show is hosted by industry experts:

• Ronan Ryle: Board of Directors of the PPA, Professional Photographers of America.
• Jonathan Ryle: Photography marketing funnel specialist.
• Steve Saporito: Serial portrait studio owner and photography educator.
• Jeanine McLeod: Family portrait photographer specializing in joyful, storytelling photography for parents.

Tune In for Real-World Strategies

Gain insights from professionals who know what it takes to build a successful photography business. Whether you're looking to increase client satisfaction, improve your sales, or align your work with what clients truly value, this episode is packed with actionable advice.

Through fun, educational, and inspiring discussions, the Difference Maker Revolution aims to help you create a healthier society through photography.

Forget the tired “model call” that just fills your feed with pretty faces and empty wallets. In this game-changing episode, Steve and Jeanine break down how to turn model calls into a profitable, strategic marketing tool that fuels your business - not drains it.

Whether you're looking to fill last-minute calendar gaps, create fresh studio samples, or re-engage existing clients, this conversation is packed with insights to help you do it right.

If you're tired of freebie-chasers, no-shows, and “exposure” sessions that go nowhere, this is the episode you've been waiting for.

Highlights you won’t want to miss:

• The one mindset shift that turns model calls into revenue-generating machines
• Why “free sessions” are costing you more than you think
• The simple CRM trick Jeanine uses to fill her studio with raving fans
• How to ensure clients actually value the experience (and spend more)
• What makes a display image attract high-spending clients—not just compliments

Whether you're scaling, rebooting, or just tired of inconsistent bookings—this episode is your blueprint for smarter, more strategic model calls.

Join the Difference Maker Revolution!

Take the first step toward creating a photography business that makes a difference. Visit Difference Maker Inner Circle to learn more about transforming your business through proven strategies and mentorship.

The Difference Maker Revolution podcast helps you grow your photography business by teaching you how to:

• Generate highly targeted leads.
• Increase conversions with ideal clients.
• Build long-term client relationships.
• Create consistent, predictable revenue.

This show is hosted by industry experts:

• Steve Saporito: Serial portrait studio owner and photography educator.
• Jeanine McLeod: Family portrait photographer specializing in joyful, storytelling photography for parents.

Tune In for Real-World Strategies and gain insights from professionals who know what it takes to build a successful photography business. Whether you're looking to increase client satisfaction, improve your sales, or align your work with what clients truly value, this episode is packed with actionable advice.

Through fun, educational, and inspiring discussions, the Difference Maker Revolution aims to help you create a healthier society through photography.

What if your high school senior sessions could unlock a year’s worth of bookings—and deeper, lifelong client relationships?

In this episode, Jeanine, Steve, and Ronan unpack how to turn a “one-and-done” senior portrait session into a full-blown family connection strategy. From navigating the emotional weight of senior year for parents to leveraging life transitions for ongoing sessions, this is the mindset shift your business needs.

Forget the smoke bombs and trendy sets—this is about impact.

🔑 Highlights You Can’t Miss:

• Why senior portraits are really for the parents (and how to market to them)
• The conversation every photographer should be having—but isn’t
• Emotional triggers that drive repeat bookings year-round
• How to spot multiple session opportunities hiding in plain sight
• What empty nesters, family dynamics, and nostalgia mean for your sales
• The Gen X money mindset—and how to tap into it with intention
• Turning a 10-week chaos season into consistent income all year

If you’ve ever felt like you’re leaving money—or meaning—on the table, this episode is for you.

Join the Difference Maker Revolution!

Take the first step toward creating a photography business that makes a difference. Visit Difference Maker Inner Circle to learn more about transforming your business through proven strategies and mentorship.

The Difference Maker Revolution podcast helps you grow your photography business by teaching you how to:

• Generate highly targeted leads.
• Increase conversions with ideal clients.
• Build long-term client relationships.
• Create consistent, predictable revenue.

This show is hosted by industry experts:

• Ronan Ryle: Board of Directors of the PPA, Professional Photographers of America.
• Steve Saporito: Serial portrait studio owner and photography educator.
• Jeanine McLeod: Family portrait photographer specializing in joyful, storytelling photography for parents.

Tune In for Real-World Strategies

Gain insights from professionals who know what it takes to build a successful photography business. Whether you're looking to increase client satisfaction, improve your sales, or align your work with what clients truly value, this episode is packed with actionable advice.

Through fun, educational, and inspiring discussions, the Difference Maker Revolution aims to help you create a healthier society through photography.

What if one wedding could lead to five new clients—without spending a dollar more on marketing? In this powerful episode, Steve, Ronan, and Jeanine reveal the overlooked strategy hiding in plain sight: how to turn weddings into a goldmine of ongoing portrait opportunities. If you're still only selling to the bride and groom, you're leaving thousands on the table. Tune in to discover how to build emotional value, multiply your bookings, and create lasting legacy products that clients can’t resist—even in a digital age.

• The game-changing mindset shift: “You’re not photographing a dress—you’re photographing someone’s daughter.”
• Why parents and grandparents can outspend the couple (and how to reach them).
• A simple call that makes clients fall in love with your work—before the shoot even begins.
• The “forever session” that moves clients from digital hoarders to high-end wall art buyers.
• Real scripts and strategies that book 2+ portrait sessions from every wedding—on the spot.
• How AI-proofing your business starts with meaningful conversations, not better gear.

Ideal for: Wedding photographers, portrait artists, and anyone ready to transform emotional storytelling into sustainable, high-ticket sales.

Ready to stop being “just the photographer” and start becoming irreplaceable? Hit play.

Join the Difference Maker Revolution!

Take the first step toward creating a photography business that makes a difference. Visit Difference Maker Inner Circle to learn more about transforming your business through proven strategies and mentorship.

The Difference Maker Revolution podcast helps you grow your photography business by teaching you how to:

• Generate highly targeted leads.
• Increase conversions with ideal clients.
• Build long-term client relationships.
• Create consistent, predictable revenue.

This show is hosted by industry experts:

• Ronan Ryle: Board of Directors of the PPA, Professional Photographers of America.
• Steve Saporito: Serial portrait studio owner and photography educator.
• Jeanine McLeod: Family portrait photographer specializing in joyful, storytelling photography for parents.

Tune In for Real-World Strategies

Gain insights from professionals who know what it takes to build a successful photography business. Whether you're looking to increase client satisfaction, improve your sales, or align your work with what clients truly value, this episode is packed with actionable advice.

Through fun, educational, and inspiring discussions, the Difference Maker Revolution aims to help you create a healthier society through photography.