Welcome to this enlightening episode of the Difference Maker Revolution Podcast, where we dive deep into the transformative power of connection in the photography industry. Join hosts Jonathan, Steve, and Jeanine as they explore the essential strategies for attracting and nurturing quality clients.

Key Topics Discussed:

• Understanding Quality Clients: Discover what defines a quality client and how they can be created rather than found. Learn why every interaction matters and how to approach potential clients with an open heart and mind.
• The Importance of Listening: Jeanine emphasizes the need to truly listen to clients, asking the right questions to uncover their emotions and desires. This connection is crucial for creating memorable experiences that resonate deeply.
• Building Lasting Relationships: The hosts discuss the significance of forming ongoing relationships with clients, turning them into raving fans who return for multiple sessions. This approach not only enhances client satisfaction but also boosts referrals.
• Creating Priceless Experiences: Learn how to elevate your photography services by focusing on the emotional value of your work. The discussion highlights how to help clients see the worth in their experiences, leading to greater investment in your services.
• Marketing with Purpose: Understand how effective marketing is about initiating conversations that reflect your ideal client's values. The hosts share insights on how to attract the right audience through authentic engagement.

🎧 Tune in now and take your photography business to the next level!

Join the Difference Maker Revolution!

Take the first step toward creating a photography business that makes a difference. Visit Difference Maker Inner Circle to learn more about transforming your business through proven strategies and mentorship.

The Difference Maker Revolution podcast helps you grow your photography business by teaching you how to:

• Generate highly targeted leads.
• Increase conversions with ideal clients.
• Build long-term client relationships.
• Create consistent, predictable revenue.

This show is hosted by industry experts:

• Jonathan Ryle: Photography marketing funnel specialist.
• Steve Saporito: Serial portrait studio owner and photography educator.
• Jeanine McLeod: Family portrait photographer specializing in joyful, storytelling photography for parents.

Tune In for Real-World Strategies

Gain insights from professionals who know what it takes to build a successful photography business. Whether you're looking to increase client satisfaction, improve your sales, or align your work with what clients truly value, this episode is packed with actionable advice.

Through fun, educational, and inspiring discussions, the Difference Maker Revolution aims to help you create a healthier society through photography.

In this episode of the Difference Maker Revolution Podcast, Jonathan, Jeanine, and Steve discuss effective marketing strategies for Valentine's Day, emphasizing the importance of planning and utilizing client appreciation events. They explore the balance between evergreen marketing and event-driven promotions, highlighting how to engage clients and encourage sales during special occasions. The conversation also touches on last-minute marketing tactics and the significance of nurturing client relationships throughout the year.

Key Takeaways:

• Evergreen Marketing: Learn the importance of establishing a consistent marketing strategy that runs year-round. Jonathan emphasizes that evergreen campaigns should be the foundation of your marketing efforts, allowing you to attract clients continuously.
• Event-Driven Triggers: Discover how to effectively use holidays like Valentine's Day as marketing triggers. Steve discusses how reminding clients of upcoming events can encourage them to make purchases they might otherwise delay .
• Last-Minute Marketing: With Valentine's Day just around the corner, the hosts share strategies for targeting last-minute shoppers, particularly men who may need a gentle nudge to buy gifts .
• Client Appreciation: Jeanine highlights the significance of showing appreciation to your clients through special events and promotions, which can lead to increased loyalty and referrals .
• Utilizing AI Tools: The episode discusses how tools like ChatGPT can help you quickly create marketing content, even if you're short on time .

🎧 Tune in now and take your photography business to the next level!

Join the Difference Maker Revolution!

Take the first step toward creating a photography business that makes a difference. Visit Difference Maker Inner Circle to learn more about transforming your business through proven strategies and mentorship.

The Difference Maker Revolution podcast helps you grow your photography business by teaching you how to:

• Generate highly targeted leads.
• Increase conversions with ideal clients.
• Build long-term client relationships.
• Create consistent, predictable revenue.

This show is hosted by industry experts:

• Jonathan Ryle: Photography marketing funnel specialist.
• Steve Saporito: Serial portrait studio owner and photography educator.
• Jeanine McLeod: Family portrait photographer specializing in joyful, storytelling photography for parents.

Tune In for Real-World Strategies

Gain insights from professionals who know what it takes to build a successful photography business. Whether you're looking to increase client satisfaction, improve your sales, or align your work with what clients truly value, this episode is packed with actionable advice.

Through fun, educational, and inspiring discussions, the Difference Maker Revolution aims to help you create a healthier society through photography.

In this episode of the Difference Maker Revolution Podcast, hosts Ronan, Steve, Jeanine, and Jonathan dive deep into the crucial topic of pricing for profit in the photography industry. If you're a photographer struggling with pricing strategies or looking to enhance your business profitability, this episode is a must-listen!

Key Takeaways:

• Understanding Pricing for Profit: Learn what it truly means to price for profit and why it's essential for your photography business. The hosts discuss the common pitfalls photographers face when setting prices and how to avoid them.
• The Starving Artist Syndrome: Ronan challenges the notion of the "starving artist" and emphasizes the importance of valuing your work and the difference it makes for clients.
• Three Main Mistakes: The team outlines the three critical mistakes photographers make regarding pricing and how to correct them.
• Confidence in Pricing: Discover how confidence plays a pivotal role in pricing your services. Steve shares insights on how clients borrow confidence from photographers and how this affects sales .
• Using a Pricing Calculator: The hosts introduce a unique pricing success calculator designed to simplify the pricing process, ensuring you account for all costs and maintain profitability.
• Building a Sustainable Business: Learn how to align your pricing strategy with your business goals, ensuring you can sustain and grow your photography business while delivering exceptional value to your clients.

🎧 Tune in now and take your photography business to the next level!

Join the Difference Maker Revolution!

Take the first step toward creating a photography business that makes a difference. Visit Difference Maker Inner Circle to learn more about transforming your business through proven strategies and mentorship.

The Difference Maker Revolution podcast helps you grow your photography business by teaching you how to:

• Generate highly targeted leads.
• Increase conversions with ideal clients.
• Build long-term client relationships.
• Create consistent, predictable revenue.

This show is hosted by industry experts:

• Ronan Ryle: Board of Directors of the PPA, Professional Photographers of America.
• Jonathan Ryle: Photography marketing funnel specialist.
• Steve Saporito: Serial portrait studio owner and photography educator.
• Jeanine McLeod: Family portrait photographer specializing in joyful, storytelling photography for parents.

Tune In for Real-World Strategies

Gain insights from professionals who know what it takes to build a successful photography business. Whether you're looking to increase client satisfaction, improve your sales, or align your work with what clients truly value, this episode is packed with actionable advice.

Through fun, educational, and inspiring discussions, the Difference Maker Revolution aims to help you create a healthier society through photography.

In this episode of the Difference Maker Revolution podcast, the team discusses the evolution of sales and client experience in photography. Jeanine shares her journey of transforming the design consultation process, emphasizing the importance of efficiency and client satisfaction. The conversation covers the significance of utilizing technology, such as Pro Select and Lightroom, to enhance the client experience and streamline the workflow. The team also highlights the impact of fast delivery on client expectations and referrals, culminating in an announcement for an upcoming sales success challenge.

Here’s What You’ll Hear in This Episode:

✅ Why sales should prioritize enhancing the client experience.

✅ The power of same-day design consultations – how speed and efficiency drive higher conversions.

✅ Streamlining your workflow – editing and culling techniques that save hours without sacrificing quality.

✅ Leveraging AI & ProSelect to elevate the sales process and deliver a premium client experience.

✅ Understanding the psychology of why clients buy and aligning your conversations with their emotions.

✅ How faster turnaround times lead to higher referrals and stronger client retention.

✅ Tips for creating a positive experience for children, helping to ease parents’ stress.

✅ A sneak peek into the upcoming Sales Success Challenge – an event designed to skyrocket your business growth!

🎧 Tune in now and take your photography business to the next level!



Join the Difference Maker Revolution!

Take the first step toward creating a photography business that makes a difference. Visit Difference Maker Inner Circle to learn more about transforming your business through proven strategies and mentorship.

The Difference Maker Revolution podcast helps you grow your photography business by teaching you how to:

• Generate highly targeted leads.
• Increase conversions with ideal clients.
• Build long-term client relationships.
• Create consistent, predictable revenue.

Tune In for Real-World Strategies

Gain insights from professionals who know what it takes to build a successful photography business. Whether you're looking to increase client satisfaction, improve your sales, or align your work with what clients truly value, this episode is packed with actionable advice.

Through fun, educational, and inspiring discussions, the Difference Maker Revolution aims to help you create a healthier society through photography.

In this episode of The Difference Maker Revolution Podcast, join Ronan, Jonathan, Jeanine, and Steve as they dive into the vital role of sales in business. Reflecting on their holiday season experiences, they share how these insights are shaping their business plans for the year ahead.

The discussion highlights the importance of understanding client needs and tapping into the emotional side of sales, beyond just products. The team reveals actionable strategies for improving client experiences, boosting sales, and fostering strong team dynamics. Plus, they announce an exciting sales success challenge to help sharpen sales skills and grow businesses, all while looking to achieve more in 2025.

What You’ll Learn:

• How to increase average order value and create a transformative client experience.
• 
  
• The psychology of sales: why clients buy and how to serve them better.
• 
  
• Breaking free from pricing fears and empowering your team to deliver exceptional service.
• 
  
• The emotional connection behind photography: selling transformation, not just products.
• 
  
• Practical tips for nurturing your team and leveraging their talents for higher sales.
• 
  
• The importance of aligning client conversations with their unique stories and needs.
• 
  
• Sneak peek into the upcoming Sales Success Challenge, designed to skyrocket your business growth.

Join the Difference Maker Revolution!

Take the first step toward creating a photography business that makes a difference. Visit Difference Maker Inner Circle to learn more about transforming your business through proven strategies and mentorship.

The Difference Maker Revolution podcast helps you grow your photography business by teaching you how to:

• Generate highly targeted leads.
• 
  
• Increase conversions with ideal clients.
• 
  
• Build long-term client relationships.
• 
  
• Create consistent, predictable revenue.

This show is hosted by industry experts:

• Ronan Ryle: Board of Directors of the PPA, Professional Photographers of America.
• 
  
• Jonathan Ryle: Photography marketing funnel specialist.
• 
  
• Steve Saporito: Serial portrait studio owner and photography educator.

Tune In for Real-World Strategies

Gain insights from professionals who know what it takes to build a successful photography business. Whether you're looking to increase client satisfaction, improve your sales, or align your work with what clients truly value, this episode is packed with actionable advice.

Through fun, educational, and inspiring discussions, the Difference Maker Revolution aims to help you create a healthier society through photography.

In this episode of the Difference Maker Revolution podcast, Ronan, Jonathan, and Steve dive into the crucial topic of understanding what clients truly value in photography. They unpack the disconnect between photographers’ focus on technical perfection and what clients are actually seeking—emotional connection and meaningful images.

The conversation addresses the frustration many photographers feel when clients don’t seem to “value” their work and reframes this as an opportunity to educate and connect with clients on a deeper level. The team explores practical strategies for creating images that resonate emotionally, teaching clients to see the value in your work, and how this approach can lead to increased sales and lifelong clients.

Key discussion points include the importance of storytelling in consultations, techniques for cropping and culling photos to match client desires, and why photographers must focus on understanding the purpose behind each session.

• The gap between photographers’ technical focus and clients’ emotional needs.
• Why storytelling is essential in design consultations and sales.
• How to identify what clients truly value about their families and themselves.
• Practical techniques for cropping and culling to enhance emotional impact.
• Why detail shots are as important as full portraits in creating a connection.
• Treating clients like judges—what does validation really mean?

Take the first step toward creating a photography business that makes a difference. Visit https://www.thedifferencemakerrevolution.com/steveandronanbtsr to learn more about transforming your business through proven strategies and mentorship.

The Difference Maker Revolution podcast helps you grow your photography business by teaching you how to:

• Generate highly targeted leads.
• Increase conversions with ideal clients.
• Build long-term client relationships.
• Create consistent, predictable revenue.

This show is hosted by industry experts:

• Ronan Ryle: Board of Directors of the PPA, Professional Photographers of America.
• Jonathan Ryle: Photography marketing funnel specialist.
• Steve Saporito: Serial portrait studio owner and photography educator.

Gain insights from professionals who know what it takes to build a successful photography business. Whether you're looking to increase client satisfaction, improve your sales, or align your work with what clients truly value, this episode is packed with actionable advice.

Join the Difference Maker Revolution and take the first step towards creating a difference! Visit https://www.thedifferencemakerrevolution.com/steveandronanbtsr

and book your FREE Discovery Call with us today to discover how Inner Circle can transform your business.

The Difference Maker Revolution is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. 

Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand.

Through this fun, educational, inspirational, innovative and high-energy show, The Difference Maker Revolution aims to share the mission of Creating A Healthier Society Through Photography.

In this episode of The Difference Maker Revolution, Ronan and Steve dive into the transformative power of integrating client financing into business strategies. They explore how offering financing can boost revenue, improve client satisfaction, and create a win-win for businesses and customers alike.

Key topics include the critical role of confidence in pricing, understanding the psychology of client spending, and why ethical financing can lead to long-term client relationships. The conversation also covers common pitfalls when offering financing and practical ways to navigate them.

This episode is packed with actionable insights for business owners, especially photographers, looking to maximise client spend without sacrificing trust. Whether you’re considering offering financing for the first time or looking to refine your approach, this episode will give you the tools and mindset to succeed.

Key Discussion Points:

• The impact of financing on increasing average client spend.
• How to confidently price your services and build financing into the structure.
• Why ethical practices create long-term, referral-driven success.
• When and how to introduce financing in the client journey.
• Avoiding common mistakes when using third-party finance companies.
• Turning additional financing costs into profit through strategic pricing.

Join the Difference Maker Revolution and take the first step towards creating a difference! Visit https://www.thedifferencemakerrevolution.com/steveandronanbtsr and book your FREE Discovery Call with us today to discover how Inner Circle can transform your business.

The Difference Maker Revolution is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. 

Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand.

Through this fun, educational, inspirational, innovative and high-energy show, The Difference Maker Revolution aims to share the mission of Creating A Healthier Society Through Photography.

In this episode of the Difference Maker Revolution podcast, Ronan, Jeanine, Steve, and Jonathan come together to discuss their goals, visions, and strategies for making 2025 the "Best Year Yet" for themselves, their team, and their clients. This thought-provoking conversation dives deep into the importance of mindset, the power of belief, and how focusing on clients can drive lasting business success.

The team shares personal and professional insights on empowering their teams, amplifying value for clients, and balancing realism with big dreams. They also explore how surrounding yourself with the right people and maintaining a positive outlook can transform challenges into opportunities.

Key discussion points include building better client relationships, empowering teams, and creating innovative solutions tailored to your market. Additionally, they reflect on lessons learned in 2024, emphasising the importance of planning, self-evaluation, and staying adaptable in an ever-changing business landscape.

Key Discussion Points:

• Why 2025 is the year to focus on clients and their value.
• The power of mindset: belief in your team, your clients, and yourself.
• How to empower and train teams to succeed.
• Balancing realism with dreaming big for sustainable growth.
• Lessons from 2024: staying adaptable, reflecting on challenges, and pushing forward.

This episode is packed with practical advice, inspiring insights, and actionable strategies for photographers and entrepreneurs looking to make 2025 their best year yet.

About the Podcast: The Difference Maker Revolution podcast helps you grow your photography business by teaching you to improve marketing strategies, empower your team, and create exceptional client experiences. Hosted by industry experts Ronan Ryle, Jonathan Ryle, Jeanine McLeod, and Steve Saporito, this show offers actionable insights, real-world experience, and business growth tactics that drive results.

Through engaging, educational, and high-energy conversations, the Difference Maker Revolution shares its mission of creating a healthier society through photography and empowers photographers to achieve success in their businesses and personal lives.

Tune in and take control of 2025 with the Difference Maker Revolution!

Join the Difference Maker Revolution and take the first step towards creating a difference! Visit https://www.thedifferencemakerrevolution.com/steveandronanbtsr

and book your FREE Discovery Call with us today to discover how Inner Circle can transform your business.

The Difference Maker Revolution is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio.

Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand.

Through this fun, educational, inspirational, innovative and high-energy show, The Difference Maker Revolution aims to share the mission of Creating A Healthier Society Through Photography.

In this festive episode of the Difference Maker Revolution podcast, Ronan, Steve, and Jeanine dive into the art of balancing business and family during the holiday season. From baking cognac-filled cakes to reflecting on personal and professional growth, this episode is packed with relatable stories, practical tips, and inspiration for making the most of the year’s most magical time.

The team shares how they embrace rest, rejuvenation, and reflection to prepare for a successful new year. They discuss their unique approaches to holiday traditions, their perspectives on business closures during the season, and the power of creating annual themes instead of fleeting resolutions.

Whether you’re navigating the busy holiday season or looking for inspiration to start the new year strong, this episode has something for everyone.

Key Discussion Points:

• The importance of rest and rejuvenation during the holidays.
• How to balance family time with business responsibilities during the festive season.
• Creating annual themes to guide your personal and professional growth.
• Using reflection to identify trends, set goals, and plan for success in the new year.
• Holiday traditions across cultures, from the Feast of Seven Fishes to Boxing Day.
• Finding peace and joy in the quiet moments after the holiday hustle.

Takeaways:

1. Rest Matters: Taking time off is essential for maintaining energy and focus.
2. Reflection is Key: Use the holidays to look back at your successes and challenges.
3. Plan for 2025: Create themes that help guide your focus and actions throughout the year.
4. Honour Traditions: Celebrate family and culture while creating new memories.
5. Balance and Boundaries: Set clear deadlines and priorities to ensure work doesn’t overwhelm your holidays.

Join the Difference Maker Revolution and take the first step towards creating a difference! Visit https://www.thedifferencemakerrevolution.com/steveandronanbtsr and book your FREE Discovery Call with us today to discover how Inner Circle can transform your business.

The Difference Maker Revolution is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio.

Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand.

Through this fun, educational, inspirational, innovative and high-energy show, The Difference Maker Revolution aims to share the mission of Creating A Healthier Society Through Photography.

In this episode of the Difference Maker Revolution podcast, Ronan, Jeanine, and Steve delve into the pervasive issue of imposter syndrome. They unpack its effects on both personal and professional lives, sharing real-life experiences and actionable strategies for overcoming self-doubt.

The team explores how shifting your focus from yourself to your clients can help silence that inner critic. They discuss the role of perfectionism, how to embrace imperfection as a growth opportunity, and the transformative power of celebrating even the smallest wins. Drawing on their own challenges and successes, they also highlight the critical importance of fostering a supportive community.

Key discussion points include:

• Recognising imposter syndrome and its impact on confidence.
• Why perfectionism fuels self-doubt and holds you back.
• How focusing on the client, not yourself, can transform your mindset.
• Practical ways to celebrate wins and build self-belief.
• The role of community in overcoming imposter syndrome.
• Real-life stories of resilience, from solopreneurs to global successes.

Join the Difference Maker Revolution team as they offer invaluable insights and share practical tools to build confidence and foster success in your photography business and beyond.

Visit The Difference Maker Revolution to learn how to kick imposter syndrome to the curb and grow your business with confidence. Book your FREE Discovery Call today!

The Difference Maker Revolution Podcast

Brought to you by industry experts Ronan Ryle (Board of Directors, PPA), Jeanine McLeod (author and children’s studio owner), and Steve Saporito (serial portrait studio owner and educator). The podcast helps photographers improve marketing, increase client bookings, and grow profitable businesses.

Through real-world experience, industry insights, and mentorship, this podcast empowers photographers to create thriving studios and impactful work. Whether you’re a solopreneur or part of a team, tune in to discover practical strategies and expert advice that will help you stand out and succeed.

Together, let’s create a healthier society through photography!