Join Ronan, Jeanine, and Jonathan as they delve into the transformative power of AI in the photography industry. Discover why traditional training is becoming obsolete and how AI is reshaping the landscape for photographers. 

This episode is packed with insights that will challenge your perspective and inspire you to embrace change.

What You’ll Learn in This Episode

✅ The myth of AI as a threat to photography

✅ How AI can enhance your creative process

✅ Real-life stories of AI-driven success in photography

✅ The shift from photography to a people-focused business

✅ Strategies to thrive in the AI era

Don't miss this opportunity to future-proof your photography business and stay ahead of the curve!

Join the Difference Maker Revolution!

The Difference Maker Revolution Podcast was created for photographers who want more than a business—they want impact, freedom, and fulfillment.

We believe photography has the power to change lives, and that profit and purpose aren’t opposites—they’re partners. When they align, photographers unlock not just income, but influence and independence.

Hosted by Steve Saporito, Ronan Ryle, Jonathan Ryle, and Jeanine McLeod, this show brings together decades of experience helping thousands of studios worldwide transform from surviving to thriving.

Each episode dives deep into what really drives growth—not gimmicks or hacks, but the mindset, strategy, and systems that turn creativity into consistency and purpose into profit.

You’ll hear real conversations with industry leaders, proven frameworks that work in any market, and honest stories from photographers who’ve built businesses that matter—without losing the heart that started it all.

If you’re ready to grow, to lead, and to prove that you can build a photography business that’s both profitable and purposeful—welcome home.

This is The Difference Maker Revolution

Join us as we dive into the future of photography with Ronan Ryle, Jonathan Ryle, and Steve Saporito. Discover how AI is reshaping the industry and why embracing this change is crucial for photographers who want to thrive.

What You’ll Learn in This Episode

• AI as a Game-Changer: Discover why AI is a pivotal opportunity for photographers.

• Client Transformation Focus: Learn how prioritizing client transformation can differentiate your business.

• First Mover Advantage: Understand the benefits of being an early adopter in the AI revolution.

• Building Trust with AI: Explore how AI can help attract high-quality clients by fostering trust.

• Practical Implementation: Hear real-world examples of AI tools enhancing business strategies.

  
  

Join the Difference Maker Revolution!

The Difference Maker Revolution Podcast was created for photographers who want more than a business — they want impact, freedom, and fulfillment.

We believe photography has the power to change lives, and that profit and purpose aren’t opposites — they’re partners. When they align, photographers unlock not just income, but influence and independence.

Hosted by Steve Saporito, Ronan Ryle, Jonathan Ryle, and Jeanine McLeod, this show brings together decades of experience helping thousands of studios worldwide transform from surviving to thriving.

Each episode dives deep into what really drives growth — not gimmicks or hacks, but the mindset, strategy, and systems that turn creativity into consistency and purpose into profit.

You’ll hear real conversations with industry leaders, proven frameworks that work in any market, and honest stories from photographers who’ve built businesses that matter — without losing the heart that started it all.

If you’re ready to grow, to lead, and to prove that you can build a photography business that’s both profitable and purposeful — welcome home.

This is The Difference Maker Revolution

In this episode of the Difference Maker Revolution podcast, host Jonathan Ryle is joined by Steve Saporito and Ronan Ryle as they welcome their first guest, Katinka Tromp.

Katinka shares her journey as a photographer and business owner, including the mindset shifts, strategic decisions, and client-focused approach that helped her reach the milestone of €1 million in revenue.

The conversation explores the realities behind growth from overcoming challenges and staying motivated, to creating a premium client experience and using marketing intentionally to support long-term success.

Katinka also reflects on the importance of community, balance, and investing in yourself as part of building a sustainable business in the photography industry.

What You’ll Learn in This Episode

• How Katinka scaled her photography business to €1 million in revenue

• The mindset shifts required to move from survival to sustainable growth

• What a premium client experience really looks like — and why it matters

• How intentional marketing supports consistent business growth

• Ways to overcome challenges without losing momentum

• Why celebrating milestones fuels motivation and confidence

• The role of community and connection in long-term success

• How to build a thriving business without burning out

• Why investing in yourself leads to greater rewards

• A reminder that every journey is unique — and perseverance is key

  
  

  Join the Difference Maker Revolution!

  
  

  The Difference Maker Revolution Podcast was created for photographers who want more than a business — they want impact, freedom, and fulfillment.

  
  

  We believe photography has the power to change lives, and that profit and purpose aren’t opposites — they’re partners. When they align, photographers unlock not just income, but influence and independence.

  
  

  Hosted by Steve Saporito, Ronan Ryle, Jonathan Ryle, and Jeanine McLeod, this show brings together decades of experience helping thousands of studios worldwide transform from surviving to thriving.

  
  

  Each episode dives deep into what really drives growth — not gimmicks or hacks, but the mindset, strategy, and systems that turn creativity into consistency and purpose into profit.

  
  

  You’ll hear real conversations with industry leaders, proven frameworks that work in any market, and honest stories from photographers who’ve built businesses that matter — without losing the heart that started it all.

  
  

  If you’re ready to grow, to lead, and to prove that you can build a photography business that’s both profitable and purposeful — welcome home.

  
  

  This is The Difference Maker Revolution

  
  

  🔗 Workshop mentioned in this episode:

  Join the Elevate Workshop waitlist here:

  https://funnels.thedifferencemakerrevolution.com/elevatewaitlist

2025 was a year of transformation—and the Difference Maker Revolution team is sharing the highlights that shaped it. From AI breakthroughs to hands-on workshops and personal milestones, discover how photographers are embracing change, attracting ideal clients, and taking their studios to the next level.

In this episode, you’ll hear:

• How AI is helping photographers connect with their ideal clients and grow their studios
• Why “done-with-you” services are replacing traditional coaching for real implementation
• Real success stories from members achieving measurable results
• Personal milestones that reshaped business perspectives and marketing strategies
• What’s coming in 2026—and how to stay ahead in an evolving industry

Join the Difference Maker Revolution!

The Difference Maker Revolution Podcast was created for photographers who want more than a business — they want impact, freedom, and fulfillment.

We believe photography has the power to change lives, and that profit and purpose aren’t opposites — they’re partners. When they align, photographers unlock not just income, but influence and independence.

Hosted by Steve Saporito, Ronan Ryle, Jonathan Ryle, and Jeanine McLeod, this show brings together decades of experience helping thousands of studios worldwide transform from surviving to thriving.

Each episode dives deep into what really drives growth — not gimmicks or hacks, but the mindset, strategy, and systems that turn creativity into consistency and purpose into profit.

You’ll hear real conversations with industry leaders, proven frameworks that work in any market, and honest stories from photographers who’ve built businesses that matter — without losing the heart that started it all.

If you’re ready to grow, to lead, and to prove that you can build a photography business that’s both profitable and purposeful — welcome home.
This is The Difference Maker Revolution

Valentine’s Day might be over on the calendar — but for smart photographers, it starts way earlier.

In this episode, we break down why most photographers miss easy bookings, how existing clients are your most underused growth lever, and why event-based marketing creates stress unless you know how to use it properly.

From client psychology and communication preferences to evergreen marketing, continuity, and even AI recommendations — this conversation challenges common assumptions and reframes how photographers should think about marketing, timing, and client relationships.

If you want more repeat clients, less pressure, and smarter growth, this episode is required listening.

Key Highlights

• Why Valentine’s Day marketing starts months before February
• The belief that’s quietly blocking photographers from repeat bookings
• Why existing clients are easier, faster, and more profitable than new leads
• The truth about event-based marketing vs evergreen offers
• How communication preferences can make or break client conversations
• Why photographers who deliver real experiences get clients coming back again and again
• How continuity, recurring revenue, and AI recommendations are shaping the future of photography businesses

Join the Difference Maker Revolution!

Take the first step toward creating a photography business that makes a difference. Visit Difference Maker Inner Circle to learn more about transforming your business through proven strategies and mentorship.

The Difference Maker Revolution podcast helps you grow your photography business by teaching you how to:

Generate highly targeted leads.

Increase conversions with ideal clients.

Build long-term client relationships.

Create consistent, predictable revenue.

This show is hosted by industry experts:

Steve Saporito: Serial portrait studio owner and photography educator.

Jeanine McLeod: Family portrait photographer specializing in joyful, storytelling photography for parents.

Jonathan Ryle: Photography marketing funnel specialist.

Ronan Ryle: Board of Directors of the PPA, Professional Photographers of America.

Tune In for Real-World Strategies

Gain insights from professionals who know what it takes to build a successful photography business. Whether you're looking to increase client satisfaction, improve your sales, or align your work with what clients truly value, this episode is packed with actionable advice.

Through fun, educational, and inspiring discussions, the Difference Maker Revolution aims to help you create a healthier society through photography.

In this special Christmas episode, Ronan, Janine, and Steve slow things down and talk about what this season really means—not just for their families, but for photographers everywhere. From Christmas Eve feasts and quirky traditions to childhood memories and the joy (and chaos) of shutting the studio doors for a few precious days, this episode is all about connection, nostalgia, and being present—everything photographers ask their clients to embrace, yet so often forget to give themselves.

It’s a cosy, funny, real conversation about recharging, making memories, being human in your business, and leaning into the magic your clients feel this time of year. If you need permission to switch off, breathe, and enjoy the people who matter most, this is the episode to curl up with.

• The one time of year the entire photography world finally slows down—and why it matters for your creativity and mental health.
• How Janine shifted from “militant Christmas Eve commander” to intentional, slow, meaningful traditions… and why your clients crave the same energy.
• Why the small rituals—hot cocoa bars, new ornaments, matching PJs—are the things your children remember for life.
• Christmas around the world: Irish potatoes, Italian lasagna, Australian barbies, and flaming whiskey-soaked pudding.
• Why showing the human behind the business in your content is more important than ever (especially during the holidays).
• The honest truth: photographers give so much all year… but struggle to give themselves permission to rest.
• A reminder every photographer needs to hear: “The hardest person to celebrate is yourself.”
• Ronan, Steve, and Janine’s Christmas wish for every Difference Maker photographer—and a seasonal invitation to join the community.

Join the Difference Maker Revolution!

Take the first step toward creating a photography business that makes a difference. Visit Difference Maker Inner Circle to learn more about transforming your business through proven strategies and mentorship.

The Difference Maker Revolution podcast helps you grow your photography business by teaching you how to:

• Generate highly targeted leads.
• Increase conversions with ideal clients.
• Build long-term client relationships.
• Create consistent, predictable revenue.

This show is hosted by industry experts:

• Steve Saporito: Serial portrait studio owner and photography educator.
• Jeanine McLeod: Family portrait photographer specializing in joyful, storytelling photography for parents.
• Jonathan Ryle: Photography marketing funnel specialist.
• Ronan Ryle: Board of Directors of the PPA, Professional Photographers of America.

Tune In for Real-World Strategies

Gain insights from professionals who know what it takes to build a successful photography business. Whether you're looking to increase client satisfaction, improve your sales, or align your work with what clients truly value, this episode is packed with actionable advice.

Through fun, educational, and inspiring discussions, the Difference Maker Revolution aims to help you create a healthier society through photography.

The world of photography marketing is shifting—fast. In this episode, Steve, Jeanine, and Ronan break down what may be the biggest change since Google itself arrived: the rise of AI recommendation marketing. As more people start asking ChatGPT for help—not Google—photographers who want to stay visible must adapt now.

You’ll hear how AI is replacing traditional searches with smart, conversational recommendations that match people based on values, purpose, and emotional alignment—not style, props, or keywords. And you’ll discover why Difference Maker photographers are uniquely positioned to thrive in this new era, where authentic purpose and transformational experiences matter more than ever.

If you’re a photographer who wants AI to recommend you first—to clients actively searching and to those who don’t even realize photography is the solution they need—this episode is your roadmap.

• Google is declining. AI search is skyrocketing. And the way clients find photographers will never be the same.
• Why people trust AI recommendations more than Google—and sometimes more than themselves.
• The new reality: AI won’t match clients by “style”… it matches them by values, purpose, and transformation.
• How conversational websites and content can turn AI into your best referral source.
• The return of “referral marketing”—but now the referrer is AI.
• Why describing your purpose, your why, and your client’s transformation clearly is now more important than SEO.
• A live example: how Jeanine planned an entire New York trip using AI—without touching Google once.
• The painful truth: “photographer’s photographers” (focused on style, awards, and artistic ego) are the ones AI will leave behind.
• The A.I.D.O. framework for preparing your business for AI recommendations:
• A — Accuracy: perfect consistency across your digital footprint
• I — Intent: clarity of purpose and transformation
• D — Discoverability: emotional, conversational content AI can understand
• O — Optimisation: aligning everything across your brand
• How AI will soon recommend photographers to people who aren’t even looking for photography—just solutions like confidence, connection, celebration, healing, or belonging.
• Why Difference Maker photographers, already trained in emotional storytelling and purpose-led marketing, are decades ahead of everyone else entering the AI era.

Join the Difference Maker Revolution!

Take the first step toward creating a photography business that makes a difference. Visit Difference Maker Inner Circle to learn more about transforming your business through proven strategies and mentorship.

The Difference Maker Revolution podcast helps you grow your photography business by teaching you how to:

• Generate highly targeted leads.
• Increase conversions with ideal clients.
• Build long-term client relationships.
• Create consistent, predictable revenue.

This show is hosted by industry experts:

• Steve Saporito: Serial portrait studio owner and photography educator.
• Jeanine McLeod: Family portrait photographer specializing in joyful, storytelling photography for parents.
• Jonathan Ryle: Photography marketing funnel specialist.
• Ronan Ryle: Board of Directors of the PPA, Professional Photographers of America.

Tune In for Real-World Strategies

Gain insights from professionals who know what it takes to build a successful photography business. Whether you're looking to increase client satisfaction, improve your sales, or align your work with what clients truly value, this episode is packed with actionable advice.

Through fun, educational, and inspiring discussions, the Difference Maker Revolution aims to help you create a healthier society through photography.

This episode pulls back the curtain on the most powerful breakthroughs from our recent Effortless Sales workshop in Glasgow—and trust us, photographers walked out seeing their work (and their clients) in a completely new way.

Steve, Ronan, and Jonathan break down the jaw-dropping moments that helped photographers realize why clients aren’t buying the photos they think matter…and what actually makes clients fall deeply in love with their images. From the emotional “why” behind every purchase to the overlooked details that turn a simple photo into a must-have piece of art, this conversation reveals the shifts that lead to consistent high-value sales without ever pushing or persuading.

If you’ve ever wondered why some images resonate instantly—and others fall flat—this episode is your roadmap to photographing for clients, not for judges, peers, or your own artistic ego. And it might just be the mindset reset your business has been missing.

• The #1 workshop moment that blew everyone’s mind: why clients don’t fall in love with photos… they fall in love with what those photos mean.
• The “describe the photo” exercise that revealed why most photographers unknowingly present images clients can’t emotionally connect with.
• Why clients reject a photo at first glance—but then choose it as their favorite once it’s emotionally interpreted.
• The shocking truth about variety: photographers think it's outfit and backdrop changes… clients think it's emotional storytelling and meaning.
• How photographing for clients (not awards, judges, or the industry) unlocks effortless, pressure-free sales.
• Real examples from the workshop showing how most photographers accidentally create shoots with only 2–3 sellable images—without realizing it.
• The difference between a “photographer’s photographer” and a Difference Maker—and why one of them will be wiped out by AI.
• Why understanding a client’s deeper “why” and their unspoken emotional desires leads to consistent 4- and 5-figure orders.
• The moment attendees realized how much they needed to unlearn—and how quickly their sales potential expanded once they did.
• How photographing the subtle, meaningful elements (a squeeze, a glance, a gesture) can turn a simple portrait into a priceless memory worth thousands.

Join the Difference Maker Revolution!

Take the first step toward creating a photography business that makes a difference. Visit Difference Maker Inner Circle to learn more about transforming your business through proven strategies and mentorship.

The Difference Maker Revolution podcast helps you grow your photography business by teaching you how to:

• Generate highly targeted leads.
• Increase conversions with ideal clients.
• Build long-term client relationships.
• Create consistent, predictable revenue.

This show is hosted by industry experts:

• Steve Saporito: Serial portrait studio owner and photography educator.
• Jeanine McLeod: Family portrait photographer specializing in joyful, storytelling photography for parents.
• Jonathan Ryle: Photography marketing funnel specialist.
• Ronan Ryle: Board of Directors of the PPA, Professional Photographers of America.

Tune In for Real-World Strategies

Gain insights from professionals who know what it takes to build a successful photography business. Whether you're looking to increase client satisfaction, improve your sales, or align your work with what clients truly value, this episode is packed with actionable advice.

Through fun, educational, and inspiring discussions, the Difference Maker Revolution aims to help you create a healthier society through photography.

In this lively, Guinness-fuelled conversation, the team dives into the biggest marketing shift photographers will face in the next 12–18 months: the death of Google search marketing—and the birth of AI recommendation marketing.

If you're still optimizing for SEO, you’re already behind. In this episode, Jonathan, Ronan, and Steve break down how tools like ChatGPT and the new Atlas browser are about to reshape how clients discover photographers… and why the photographers who adapt now will dominate their markets.

You’ll hear why your purpose, your “why,” and your client’s emotional motivations matter more than awards, gear, or artistic ego—and how AI will reward photographers who are clear, human, and compelling in ways Google never could.

This is an early look at the future of photography marketing—and the strategic edge only early adopters will have.

• “SEO is dying. AI recommendation marketing is here—and it changes everything.”
• Why clients will soon stop Googling photographers and instead rely on conversational AI to make curated recommendations.
• Real examples of how ChatGPT’s new Atlas browser can shortlist photographers—with portfolios, pros/cons, contact details, and tailored questions—in seconds.
• The chicken or the egg dilemma of AI marketing: should photographers master the tools first, or clarify their purpose and client transformation first? (Hint: there’s only one right answer.)
• Why awards, artistic ego, and “photographer-first” branding won’t help you in an AI-driven recommendation world.
• The one thing AI needs to recommend your studio—and why most photographers haven’t prepared for it.
• How early adopters are already using AI to purchase more confidently, refine decisions, and shortcut research… and why your clients will do exactly the same.
• Why understanding your client’s secret desires and emotional drivers matters more now than at any time in photography marketing history.
• The coming marketing divide: photographers who adapt to AI—and photographers who disappear.

Join the Difference Maker Revolution!

Take the first step toward creating a photography business that makes a difference. Visit Difference Maker Inner Circle to learn more about transforming your business through proven strategies and mentorship.

The Difference Maker Revolution podcast helps you grow your photography business by teaching you how to:

• Generate highly targeted leads.
• Increase conversions with ideal clients.
• Build long-term client relationships.
• Create consistent, predictable revenue.

This show is hosted by industry experts:

• Steve Saporito: Serial portrait studio owner and photography educator.
• Jeanine McLeod: Family portrait photographer specializing in joyful, storytelling photography for parents.
• Jonathan Ryle: Photography marketing funnel specialist.
• Ronan Ryle: Board of Directors of the PPA, Professional Photographers of America.

Tune In for Real-World Strategies

Gain insights from professionals who know what it takes to build a successful photography business. Whether you're looking to increase client satisfaction, improve your sales, or align your work with what clients truly value, this episode is packed with actionable advice.

Through fun, educational, and inspiring discussions, the Difference Maker Revolution aims to help you create a healthier society through photography.

Ready to stop winging it and start winning it?

In this episode, Jonathan, Ronan, and Jeanine break down how professional photographers can plan smarter for 2026 without waiting until January, scrambling at PPA, or wasting weeks in “planning mode.”

You’ll learn why traditional year-long planning fails creatives, how the 12-Week Year gives you momentum, and how top studios use a clear why, revenue numbers, and simple weekly actions to stay profitable all year — even in months most photographers call “dead.”

If you’ve ever said, “I’ll plan next month,” this episode will shake you (nicely).

• The #1 reason photographers get stuck: procrastination disguised as planning.
• How the 12-Week Year keeps you focused, accountable, and profitable every quarter.
• Why knowing your why changes your marketing, your pricing, and who you attract.
• The business math (no fluff): How many clients you need, How many leads you need, How to tie revenue goals to daily actions
• Jeanine’s studio secret: turning “slow season” into a revenue machine with repeatable yearly offers (like Baby Duck portraits!).
• “Hope is not a strategy.” Stop relying on luck and start using a plan that works.
• Why boring consistency beats creativity when it comes to business growth.

If you want 2026 to be your most profitable year — not another year of hustling and guessing — this episode gives you the framework.

Join the Difference Maker Revolution!

Take the first step toward creating a photography business that makes a difference. Visit Difference Maker Inner Circle to learn more about transforming your business through proven strategies and mentorship.

The Difference Maker Revolution podcast helps you grow your photography business by teaching you how to:

• Generate highly targeted leads.
• Increase conversions with ideal clients.
• Build long-term client relationships.
• Create consistent, predictable revenue.

This show is hosted by industry experts:

• Steve Saporito: Serial portrait studio owner and photography educator.
• Jeanine McLeod: Family portrait photographer specializing in joyful, storytelling photography for parents.
• Jonathan Ryle: Photography marketing funnel specialist.
• Ronan Ryle: Board of Directors of the PPA, Professional Photographers of America.

Tune In for Real-World Strategies

Gain insights from professionals who know what it takes to build a successful photography business. Whether you're looking to increase client satisfaction, improve your sales, or align your work with what clients truly value, this episode is packed with actionable advice.

Through fun, educational, and inspiring discussions, the Difference Maker Revolution aims to help you create a healthier society through photography.