275 - Do you really believe you’re capable of building the photography business of your dreams?

In this powerful episode, Nicole and Heather explore why your self-concept and your commitment go hand-in-hand, and how subtle mindset shifts can help you overcome imposter syndrome, self-doubt, and fear of failure. 

If you’re ready to ditch the safety net and bet on yourself, tune in for the tools and insights to make it happen.

What to Listen For:

• The link between commitment and self-concept in building your business.
• How holding on to a “Plan B” may be sabotaging your success.
• Six questions to uncover what’s really holding you back.
• How to step into the identity of a six-figure photographer.
• The surprising role of positive emotions in self-sabotage.
• Heather’s personal story of letting go to fully commit.
• How to avoid self-doubt and start believing in your potential.

If you’ve been struggling with self-doubt, fear of failure, or just feeling “stuck” in your photography business, this episode is your wake-up call. Remember: Your commitment to yourself and your goals is the key to creating the business of your dreams. Start by answering the six questions Heather shared today, and see how your mindset begins to shift.

Don’t forget to subscribe to the podcast so you never miss an episode, and check out our resources below to take the next step toward your goals!

 🐾Master the craft of pet photography at the Hair of the Dog Academy - www.hairofthedogacademy.com

🐾Stop competing on price, sell without feeling pushy, and reach consistently $2,000+ sales in the Freedom Focus Formula - www.freedomfocusformula.com

🐾Crack the code to booking more clients inside Elevate - www.freedomfocusformula.com/elevate

🐾Discover the world of commercial pet photography in the Commercial Pet Photography Academy - www.hairofthedogacademy.com/commercial

🐾Join the Progress Lab workshop - www.hairofthedogacademy.com/progress

Are you enjoying the Freedom Focus Photography Podcast? Please leave a rating or a review!

JOIN THE PARTY:

• Connect with us on Instagram
• Explore valuable pet photography resources here
• Discover effective pricing and sales strategies for all portrait photographers.
• Ready to grow your business? Elevate helps you do just that.
• Check out our recommended gear and favorite books.

274 - You’ve heard it before: “People do business with those they know, like, and trust.” But Tracy Goodwin is here to flip that script. 

According to Tracy, trust isn’t enough anymore—it’s all about connection and authenticity. In this episode, we dive deep into how your voice shapes the client experience, influences their decisions, and can even increase your income by up to 90%! 

This is a must-listen for any photographer looking to overcome fear of rejection, feel confident in pricing conversations, and connect with clients on a deeper level.

What to Listen For

• Why trust is no longer enough to make a sale—and what clients are really looking for instead.
• How subconscious sound patterns in your voice are sabotaging your sales without you realizing it.
• The #1 question to ask yourself before every client interaction to align your energy and intentions.
• How to stop giving away your power to clients and take control of the conversation.
• The hidden “masks” we wear when we speak—like the People Pleaser or Perfectionist—and how they block connection with clients.
• The science behind how your voice can increase your impact and income by 30–90%.
• Why being “authentic” is easier said than done—and practical tips to let your real voice shine.
• How your childhood experiences can influence the way you use your voice today.
• A powerful mindset shift to overcome fear of rejection during inquiry and sales calls.

Your voice is your most powerful sales tool—and Tracy Goodwin just gave us the blueprint to use it with confidence and purpose. By removing the “masks” that block connection and learning to stand on the solid ground of your expertise, you’ll not only attract more clients but also create an experience they’ll never forget.

Ready to dive deeper? Be sure to grab Tracy’s free audio resource, Command Any Space, at www.captivatetheroom.com/command. And don’t forget to subscribe to the Freedom Focus Photography podcast for more insights to grow your photography business with intention and freedom!

Connect with Tracy

• Command Any Space - FREE AUDIO TRAINING
• Tracy’s Website
• Ep. 128 - The Secret to Converting More Leads with Tracy Goodwin 
• Tracy's Instagram
• Facebook

Nicole's Resources

• Hair of the Dog Academy 
• Freedom Focus Formula 
• Elevate
• Commercial Pet Photography Academy

Are you enjoying the Freedom Focus Photography Podcast? Please leave a rating or a review!

JOIN THE PARTY:

• Connect with us on Instagram
• Explore valuable pet photography resources here
• Discover effective pricing and sales strategies for all portrait photographers.
• Ready to grow your business? Elevate helps you do just that.
• Check out our recommended gear and favorite books.

273 - Are you ready to supercharge your photography business? 

This week, I’m chatting with Tanya Smith, a portrait photographer and educator who went from struggling with $600 shoots to building a system that generated almost $400K in just one year. 

We’re breaking down the most effective marketing strategies—think partnerships, in-person connections, and consistent follow-ups—that photographers can start using today. If you’re tired of the feast-or-famine cycle, this episode is a must-listen!

What to Listen For

• How Tanya went from $600/session to a $400K/year photography business
• The importance of in-person marketing in a digital world
• Why Instagram should only be the “icing” on your marketing cake
• Tanya’s proven strategy for creating profitable partnerships with local businesses
• How to build long-lasting relationships with clients and community partners
• The mindset shift you need to make to approach marketing with confidence
• Tanya’s advice for structuring your week to prioritize marketing and avoid burnout
• Why follow-up is the most overlooked (and valuable) part of your marketing

This episode with Tanya Smith was packed with actionable marketing strategies to help you build a thriving photography business. From creating meaningful partnerships to mastering the art of follow-up, Tanya’s advice will inspire you to take control of your client pipeline. Remember: marketing is the key to consistency, and it doesn’t have to be overwhelming!

If you loved today’s episode, make sure to check out Tanya’s Mastery Summit for Portrait Photographers happening on January 21, 2025. You can grab your free ticket at the link below.
 
Don’t forget to subscribe to the podcast, share it with a friend, and let us know your biggest takeaway.

Important Links

• Sign up for Tanya’s Mastery Summit (FREE) - www.profitableportraits.com/summit
• Free Marketing Ideas for portrait photographers: https://www.profitableportraits.com/market
• Tanya's Education Website: https://www.profitableportraits.com
• Tanya's Store for Photographers: https://whoabella.ca
• Master the craft of pet photography at the Hair of the Dog Academy - www.hairofthedogacademy.com
• Stop competing on price and sell confidently with Freedom Focus Formula - www.freedomfocusformula.com
• Crack the code to booking more clients inside Elevate - www.freedomfocusformula.com/elevate
• Learn commercial pet photography at the Commercial Pet Photography Academy - www.hairofthedogacademy.com/commercial

Are you enjoying the Freedom Focus Photography Podcast? Please leave a rating or a review!

JOIN THE PARTY:

• Connect with us on Instagram
• Explore valuable pet photography resources here
• Discover effective pricing and sales strategies for all portrait photographers.
• Ready to grow your business? Elevate helps you do just that.
• Check out our recommended gear and favorite books.

This episode originally aired on August 2024.
 
256 - In this episode of the Freedom Focus Photography podcast, join me as we welcome back Kerry Jordan.  She bravely opens up about a major block that’s been affecting her work for decades - a feeling of being disingenuous selling luxury artwork to private clients and being particularly uncomfortable with the sales process around upselling products after the session.  

She knew that this was rooted in a belief of some kind - but after working with previous coaches, taking numerous classes, and trying what felt like everything - Heather Lahtinen gets to the heart of the issue in this 40 minute conversation. 

Do not miss this one.  This episode is packed with insights, breakthroughs, and actionable advice that could transform the way you approach your business.

What to listen for:

The Major Belief Shift: Kerry uncovered a 40-year-old belief about money and luxury that was holding her back from fully embracing her portrait photography business.

The "Outsider" Syndrome: Kerry realized she felt like an outsider when dealing with wealthy private clients, a feeling rooted in her childhood experiences with money.

Shifting from Discomfort to Empowerment: By acknowledging and understanding her discomfort, Kerry found a way to embrace it and transform her approach to sales.

Curiosity as a Tool: Kerry's commitment to curiosity allowed her to explore the deeper reasons behind her discomfort with selling to private clients, leading to significant breakthroughs.

The Importance of Alignment: The episode highlights how feeling aligned with your work can make all the difference in your business success.

Resources From This Episode:

• Kerry's website 
• Commercial Pet Photography Academy
• Elevate Coaching Program
• Hair of the Dog Academy 
• Freedom Focus Formula

Are you enjoying the Freedom Focus Photography Podcast? Please leave a rating or a review!

JOIN THE PARTY:

• Connect with us on Instagram
• Explore valuable pet photography resources here
• Discover effective pricing and sales strategies for all portrait photographers.
• Ready to grow your business? Elevate helps you do just that.
• Check out our recommended gear and favorite books.

This episode originally aired on July 2024.

250 - Welcome to the Freedom Focus Photography Podcast! 

In this special episode, we're kicking off a three-part series dedicated to one of the most exciting and requested topics: travel hacking. 

If you've ever dreamed of traveling for free or at a fraction of the cost, you're in the right place.

Today, we'll explore how to leverage credit card points to maximize your travel rewards, whether you’re aiming for luxurious trips or frequent getaways on a budget. 

Tune in to discover the strategies that can make your travel dreams a reality, and how we have an advantage since we are running a business as well!

Here's what you'll learn in this episode:

Introduction to Travel Hacking: Learn what travel hacking is and how it can help you travel for free or at a significantly reduced cost.

Choosing the Right Credit Cards: Tips on selecting the right credit cards based on your travel goals and spending habits.

Security Benefits of Credit Cards: Why credit cards are more secure than debit cards for travel and everyday use.

Annual Fees and Credit Scores: Discussion on whether annual fees are worth it and how opening new credit cards affects your credit score.

Credit Card Travel Insurance: Real-life examples of how credit card travel insurance can save you money and hassle during unexpected travel issues.

More episodes from this mini-series!

• Episode 2
• Episode 3

Resources From This Episode:

• Nicole’s Travel Resources 
• Hair of the Dog Academy 
• Elevate Coaching Program
• Freedom Focus Formula

Are you enjoying the Freedom Focus Photography Podcast? Please leave a rating or a review!

JOIN THE PARTY:

• Connect with us on Instagram
• Explore valuable pet photography resources here
• Discover effective pricing and sales strategies for all portrait photographers.
• Ready to grow your business? Elevate helps you do just that.
• Check out our recommended gear and favorite books.

This episode originally aired on March 2024.

Welcome to another episode of the Creative Freedom Rebellion - a podcast series within the Freedom Focus Photography podcast, hosted by Nicole Begley and J. Nichole Smith, AKA Nic.  

Through the past 10+ years of mentoring pet photographers, we’ve noticed that the “why” of many pet photographers falls into one of three buckets.  The love of art, the goal of lifestyle, or the love of dog. It’s important to dive into these differences because these motivations can shape not only your work but how you present it to the world.

Not a pet photographer?  Don’t pass this episode over as it will still be applicable as the first two buckets will be the same, but your love of dog would simply be the love of whatever your subject of choice is.  

What To Listen For:

1. Embracing the Creative Freedom Rebellion: How to carve out a pet photography path that's uniquely yours, defying conventional expectations.”
2. The Transformation of Pet Photography: Learn about the journey from a niche market to a competitive industry and what that means for today's photographers.
3. Finding Your Niche Within a Niche: Discover the importance of identifying your unique angle in pet photography, whether it's the art, lifestyle, or the animals themselves.
4. Tailored Marketing Strategies: Gain insights into effective marketing strategies that align with your specific focus in pet photography, ensuring you connect with your ideal clientele.
5. The Joy Factor: How prioritizing happiness can revolutionize your business approach and personal fulfillment.

We each created our business for different reasons, but one reason that is often universal was the goal of having more fulfillment and freedom in our lives.  To make money doing something we love.  This episode will open your eyes to the different roads that photographers choose to travel down and how when you know more about your motivation, you can make your business even more fulfilling.

Want the video version? Watch here. 

Resources from this Episode

• Creative Freedom Rebellion Part 1
• Connect with Nic
• Pouka Art And Photography
• The Artisan Hound
• Laura Wombwell Photography
• Greyboy Pet Prints
• Pawtraits by Nicole
• Keri Nakahashi Photography
• Kristen Murray Photography

Are you enjoying the Freedom Focus Photography Podcast? Please leave a rating or a review!

Are you enjoying the Freedom Focus Photography Podcast? Please leave a rating or a review!

JOIN THE PARTY:

• Connect with us on Instagram
• Explore valuable pet photography resources here
• Discover effective pricing and sales strategies for all portrait photographers.
• Ready to grow your business? Elevate helps you do just that.
• Check out our recommended gear and favorite books.

272 - Do you need to perfect your photography skills before diving into business? Or can you grow both at the same time? 

Shelley Paulson, one of the leading equine photographers in the world, joins me for a deep-dive debate on what comes first: business growth or mastering your craft. We share personal stories, mentor tips, and strategies to help photographers create a balance between technical excellence and entrepreneurial success.

What to Listen For:

• The difference between the craft-first mindset and the business-first mindset
• What opportunities technical proficiency unlocks
• The key role mentors play in identifying blind spots in your craft or business.
• How Shelley’s attention to craft allowed her to build a multi-six-figure business—even without being a "business guru."
• Why pricing what your work is worth (not yourself) can help overcome self-doubt.
• Actionable advice for photographers just starting out—whether you're pursuing a hobby or building a full-time business.

Building a successful photography business is all about balance—refining your craft while building a strong business foundation. Shelley and I agree that while there’s no “right” path, having a plan and investing in both sides of the equation is key to long-term success. So, whether you’re just starting out or looking to level up, don’t forget: both your skills and your business deserve attention.

Ready to take the next step? Tune in to this episode, and don’t forget to subscribe, leave a review, and check out the resources below!

Shelley’s Resources:

• Shelley Paulson Photography: www.shelleypaulson.com
• Shelley Paulson Education: www.shelleypaulsoneducation.com
• Wings Mentorship: www.shelleypaulsoneducation.com/pages/wings-mentorship

Nicole’s Resources:

• Master the craft of pet photography at the Hair of the Dog Academy - www.hairofthedogacademy.com
• Stop competing on price, sell without feeling pushy, and reach consistently $2,000+ sales in the Freedom Focus Formula - www.freedomfocusformula.com
• Crack the code to booking more clients inside Elevate - www.freedomfocusformula.com/elevate
• Discover the world of commercial pet photography in the Commercial Pet Photography Academy - www.hairofthedogacademy.com/commercial

Are you enjoying the Freedom Focus Photography Podcast? Please leave a rating or a review!

JOIN THE PARTY:

• Connect with us on Instagram
• Explore valuable pet photography resources here
• Discover effective pricing and sales strategies for all portrait photographers.
• Ready to grow your business? Elevate helps you do just that.
• Check out our recommended gear and favorite books.

271 - Ever felt stuck mid-session, wondering, "What pose should I try next?" You’re not alone! 

In today’s episode, I share my go-to strategies for posing dogs and their humans—perfect for pet photographers and anyone who works with furry friends. Plus, grab a free download of six posing cards to keep your creativity flowing!

What to Listen For:

• Why taking a break during a session isn’t just okay—it’s a game-changer.
• How to handle those “gazebo moments” when clients suggest less-than-ideal settings.
• Why showing your camera’s preview to clients can diffuse their stress.
• Tips for creating depth and interest with the “layer up” technique.
• A breakdown of the 6 essential poses you’ll use in every dog photography session.
• How to build trust with nervous dogs (and their humans!) for better photos.
• Why every session feels like a learning curve—even after 15 years.
• The secret weapon for grabbing a dog’s attention (hint: it involves a rabbit call).
• How to position owners and dogs for heartfelt, natural interactions.
• Special Black Friday deal on posing cards—don’t miss it!

Ready to master the art of posing? Download your free six posing cards at hairofthedogacademy.com/posing-tips and take the stress out of planning your next session.

Are you enjoying the Freedom Focus Photography Podcast? Please leave a rating or a review!

JOIN THE PARTY:

• Connect with us on Instagram
• Explore valuable pet photography resources here
• Discover effective pricing and sales strategies for all portrait photographers.
• Ready to grow your business? Elevate helps you do just that.
• Check out our recommended gear and favorite books.

270 - Is your photography business stuck on repeat? 

Stuck on repeat in a place that’s short of your goals? You’re not alone. Nicole Begley and Heather Lahtinen are here to share why technical perfection isn’t enough and how it’s the intangible that shifts everything. If you’re ready to create a thriving boutique business, this is the episode you can’t miss.

What to Listen For:

• Why “perfecting your craft” won’t bring you more clients or higher sales.
• Why focusing only on your craft can hold you back in business.
• How a $5,600 sale changed one Elevate member’s outlook forever.
• Why mindset is your biggest roadblock—and your greatest asset.
• The real reason pricing alone isn’t the problem—or the solution.
• Practical tips for achieving your next quantum leap in business.

Running a thriving photography business requires more than just stunning images. Nicole and Heather unpack the strategies, mindset shifts, and client stories that prove growth is possible with the right approach. If you’re ready to step into your next level, listen now and start making the changes that will transform your business.

Important Links:

• Learn more about Progress Lab: www.hairofthedogacademy.com/progress
• Master the craft of pet photography at the Hair of the Dog Academy: www.hairofthedogacademy.com
• Stop competing on price, sell without feeling pushy, and reach consistently $2,000+ sales in the Freedom Focus Formula: www.freedomfocusformula.com
• Crack the code to booking more clients inside Elevate: www.freedomfocusformula.com/elevate
• Discover the world of commercial pet photography in the Commercial Pet Photography Academy: www.hairofthedogacademy.com/commercial

Are you enjoying the Freedom Focus Photography Podcast? Please leave a rating or a review!

JOIN THE PARTY:

• Connect with us on Instagram
• Explore valuable pet photography resources here
• Discover effective pricing and sales strategies for all portrait photographers.
• Ready to grow your business? Elevate helps you do just that.
• Check out our recommended gear and favorite books.

269 - Raise your hand if you've ever felt overwhelmed by the idea of setting up a CRM for your photography business. 

In this episode, Nicole shares why you might not need one after all—and how simple, effective alternatives can help streamline your workflow and keep you focused on what you love: creating beautiful images for your clients.

What to Listen For:

• What a CRM is and the key features it provides.
• Why CRMs may not be the best fit for boutique photography businesses.
• The essential functions every photographer needs to manage their business.
• Free or low-cost alternatives to traditional CRMs.
• Best practices for creating client workflows (even with paper checklists!).

CRMs can be powerful tools, but they’re not the only way to keep your photography business organized and thriving. By exploring simple alternatives like spreadsheets or Trello—and hybrid solutions like CloudSpot—you can streamline your workflow without unnecessary stress or expense. 

Want to explore Nicole’s favorite tool? Check out this exclusive CloudSpot offer and start simplifying your process today!

Resources From This Episode:

• Exclusive offer from Cloudspot.
• Hair of the Dog Academy 
• Freedom Focus Formula
• Commercial Pet Photography Academy
• Elevate Coaching Program

Are you enjoying the Freedom Focus Photography Podcast? Please leave a rating or a review!

JOIN THE PARTY:

• Connect with us on Instagram
• Explore valuable pet photography resources here
• Discover effective pricing and sales strategies for all portrait photographers.
• Ready to grow your business? Elevate helps you do just that.
• Check out our recommended gear and favorite books.